Browse by Chapter 7: Persuasive Messages Featured June 14, 2026 Meta Says Little About Outage June 14, 2026 June 14, 2026 June 13, 2026 UnitedHealthcare Ad Tries to Repair Image June 13, 2026 June 13, 2026 May 31, 2026 Comparing Artists’ Statements about Freedom 250 May 31, 2026 May 31, 2026 May 19, 2026 OpenAI Trial: “Stole a Charity” and Other Highlights May 19, 2026 May 19, 2026 May 16, 2026 Insults Hurled with Kevin O’Leary in Data Center Fight May 16, 2026 May 16, 2026 May 15, 2026 An Argument Against Canvas and Other LMS Use May 15, 2026 May 15, 2026 April 18, 2026 Opposition Letter to Paramount-Warner Bros. Discovery Merger April 18, 2026 April 18, 2026 April 15, 2026 Communication Strategies to Oppose U.S. Forest Service Changes April 15, 2026 April 15, 2026 April 12, 2026 Instagram and the “PG-13” Label April 12, 2026 April 12, 2026 April 10, 2026 McDonald’s CEO Leans Into Viral Video April 10, 2026 April 10, 2026 April 5, 2026 New Research About Expressing Emotion and Implications for Students April 5, 2026 April 5, 2026 April 2, 2026 Brands Having Fun April 2, 2026 April 2, 2026 March 28, 2026 Business Communication Lessons from Meta/Google Trial March 28, 2026 March 28, 2026 March 7, 2026 Viral Staples Videos March 7, 2026 March 7, 2026 March 6, 2026 McDonald’s Video Recovery March 6, 2026 March 6, 2026 February 27, 2026 World Central Kitchen Video on Ukraine for Fundraising February 27, 2026 February 27, 2026 February 26, 2026 The AI Memo That Caused the Market Downturn February 26, 2026 February 26, 2026 February 20, 2026 Walmart Tries to Engage About Olympian Wolfdog February 20, 2026 February 20, 2026 February 19, 2026 Tom Pritzker Resigns After Epstein Discovery February 19, 2026 February 19, 2026 February 12, 2026 Persuasion Principles for Stanford’s New Dating App February 12, 2026 February 12, 2026 February 11, 2026 Starbucks Communicates New Rewards February 11, 2026 February 11, 2026 February 7, 2026 Trump “Didn’t Make a Mistake” February 7, 2026 February 7, 2026 February 7, 2026 Christian Ads Change Course February 7, 2026 February 7, 2026 February 1, 2026 Hilton’s Crisis Communications February 1, 2026 February 1, 2026 January 31, 2026 Ye’s Apology January 31, 2026 January 31, 2026 January 14, 2026 New Dietary Guidelines Website January 14, 2026 January 14, 2026 December 14, 2025 Australian Government’s Comms Banning Social Networks for Kids December 14, 2025 December 14, 2025 December 13, 2025 Calibri Oust Offers a Lesson in Typeface and Analyzing Claims December 13, 2025 December 13, 2025 December 13, 2025 Chatbots for Persuasive Arguments December 13, 2025 December 13, 2025 December 7, 2025 Netflix Announces Warner Bros. Acquisition December 7, 2025 December 7, 2025
