Browse by Chapter 7: Persuasive Messages

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How Scam Artists Work Today
How Scam Artists Work Today
iPhone Air Sells “a Piece of the Future”
iPhone Air Sells “a Piece of the Future”
Recovering from an Embarrassing Incident
Recovering from an Embarrassing Incident
Cracker Barrel Subordinates the Change and then Reverts to Old Logo
Cracker Barrel Subordinates the Change and then Reverts to Old Logo
Name Change from MSNBC to MS NOW Gets Ridiculed
Name Change from MSNBC to MS NOW Gets Ridiculed
Google’s Defense of AI Search
Google’s Defense of AI Search
Lessons from Delta Comm Failures
Lessons from Delta Comm Failures
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Mattel Communicates Tariff Response
Grammy CEO Models Crisis Recovery
Grammy CEO Models Crisis Recovery
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American Airlines' Evolving Crisis Communications
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Analyzing an Argument: Institutional Neutrality for Corporations
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Coors Typo and Response
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Starbucks Union Example of Persuasive Communication
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Fake Firing of Stressed Employees as a PR Move
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Bluesky and, Once Again, "Safety Is Extremely Important"
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AI-Generated Coca-Cola Ads Face Backlash
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Airbnb Criticized for "Touristification"
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New CEOs: Lessons for Communicating Change
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How Presidential Candidates Are Using TikTok
McDonald's President Reassures Us After E. Coli Outbreak
McDonald's President Reassures Us After E. Coli Outbreak
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FEMA Website and “Rumor Response”
Diet Mountain Dew Debate Ad Skirts Politics
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BCom Lessons From the VP Debate
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Employees Unhappy After Amazon's RTO Message
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Comms Around OpenAI Exec Departures
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The Debate and BCom Principles
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Is Print Back? The J.Crew Catalog Is.
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Poppi Soda's Prebiotic Claims
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Bud Light Ad, Demographics, and Visual
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Proposed New Rules on Political Robocalls and Texts