Browse by Chapter 7: Persuasive Messages Featured Apr 18, 2026 Opposition Letter to Paramount-Warner Bros. Discovery Merger Apr 18, 2026 Apr 18, 2026 Apr 15, 2026 Communication Strategies to Oppose U.S. Forest Service Changes Apr 15, 2026 Apr 15, 2026 Apr 12, 2026 Instagram and the “PG-13” Label Apr 12, 2026 Apr 12, 2026 Apr 10, 2026 McDonald’s CEO Leans Into Viral Video Apr 10, 2026 Apr 10, 2026 Apr 5, 2026 New Research About Expressing Emotion and Implications for Students Apr 5, 2026 Apr 5, 2026 Apr 2, 2026 Brands Having Fun Apr 2, 2026 Apr 2, 2026 Mar 28, 2026 Business Communication Lessons from Meta/Google Trial Mar 28, 2026 Mar 28, 2026 Mar 7, 2026 Viral Staples Videos Mar 7, 2026 Mar 7, 2026 Mar 6, 2026 McDonald’s Video Recovery Mar 6, 2026 Mar 6, 2026 Feb 27, 2026 World Central Kitchen Video on Ukraine for Fundraising Feb 27, 2026 Feb 27, 2026 Feb 26, 2026 The AI Memo That Caused the Market Downturn Feb 26, 2026 Feb 26, 2026 Feb 20, 2026 Walmart Tries to Engage About Olympian Wolfdog Feb 20, 2026 Feb 20, 2026 Feb 19, 2026 Tom Pritzker Resigns After Epstein Discovery Feb 19, 2026 Feb 19, 2026 Feb 12, 2026 Persuasion Principles for Stanford’s New Dating App Feb 12, 2026 Feb 12, 2026 Feb 11, 2026 Starbucks Communicates New Rewards Feb 11, 2026 Feb 11, 2026 Feb 7, 2026 Trump “Didn’t Make a Mistake” Feb 7, 2026 Feb 7, 2026 Feb 7, 2026 Christian Ads Change Course Feb 7, 2026 Feb 7, 2026 Feb 1, 2026 Hilton’s Crisis Communications Feb 1, 2026 Feb 1, 2026 Jan 31, 2026 Ye’s Apology Jan 31, 2026 Jan 31, 2026 Jan 14, 2026 New Dietary Guidelines Website Jan 14, 2026 Jan 14, 2026 Dec 14, 2025 Australian Government’s Comms Banning Social Networks for Kids Dec 14, 2025 Dec 14, 2025 Dec 13, 2025 Calibri Oust Offers a Lesson in Typeface and Analyzing Claims Dec 13, 2025 Dec 13, 2025 Dec 13, 2025 Chatbots for Persuasive Arguments Dec 13, 2025 Dec 13, 2025 Dec 7, 2025 Netflix Announces Warner Bros. Acquisition Dec 7, 2025 Dec 7, 2025 Dec 6, 2025 Analyzing an Opinion About Climate Disclosure Dec 6, 2025 Dec 6, 2025 Oct 31, 2025 Faculty Respond to Students’ AI-Generated Apology Oct 31, 2025 Oct 31, 2025 Oct 12, 2025 Layoffs and Private Jets: Integrity Issue? Oct 12, 2025 Oct 12, 2025 Oct 8, 2025 U.S. Government Messaging About Shutdown Oct 8, 2025 Oct 8, 2025 Oct 5, 2025 New “Smartphone Free” PSA Oct 5, 2025 Oct 5, 2025 Sep 25, 2025 Tylenol, Crisis Communication Exemplar, Now in Crisis Sep 25, 2025 Sep 25, 2025
