Line Chart Example
A New York Times article and corresponding charts show how income inequality has increased. In 1980, low- and middle-income people saw healthy increases in income growth. In 2014, those in the lower income percentiles saw the least growth, while the highest income earners saw the most growth.
The chart is different from a traditional line chart, which shows change over time. Each line, in this example, represents one year, and the X axis represents income level. It's effective because we see the dramatic difference between the two sample years, with a notable intersection around the 95th percentile and then a steep curve up for the very wealthy.
The Times, of course, tends to be a liberal paper, and the message is clearly anti-Trump's tax policies, but the chart illustrates the point well.
Additional charts show changes over time, and the Times calls this piece "interactive." The lines move, but "interactive" may be an overstatement.
Discussion:
- What main points do you take away from the chart?
- What's missing from the chart? How might Republicans who promote tax breaks for the wealthy argue with the representation?
- What other visuals could be useful to illustrate the points?
- How could you make the charts more interactive?
Irvine Finds Room for Admitted Students
University of California, Irvine, is trying to do right by 800 students who accepted the college's admissions offer above the expected number. When making admissions decisions, colleges always consider their "yield," or the percentage of students who will enroll. Admissions officers admit more students than they have space for, assuming some won't come because of financial reasons or school preference.
Initially, Irvine rescinded offers from about 500 students, but it was too late for them to enroll in other schools by that time. They informed students during the summer about transcript and other issues, which happens in a few cases each year, but this is an extraordinary number.
Then university administrators began softening. They admitted that they used standards that were too strict in order to lower their enrollment numbers. The vice chancellor wrote a message to students, including this excerpt:
We heard from some students that this year's process was too stringent and our customer-service approach needs improvement. I acknowledge that we took a harder line on the terms and conditions this year and we could have managed that process with greater care, sensitivity, and clarity about available options. Also contributing to the angst many of you have experienced is our traditional communication and outdated telephone systems that did not serve us well in this circumstance. For those who felt ignored or mistreated, I sincerely apologize.
We are making every effort to do better, immediately. I have directed the admissions team to step up the personal outreach to notified students. We're bringing in more people to review appeals and answer phones. We are committed to correcting any errors swiftly and providing the help you need in an empathetic and understanding way.
A few days later, Irvine's chancellor also apologized, and the university found a way to accommodate 290 more students. His message included this excerpt:
The stories of our students whose college dreams were crushed by our decision to withdraw admissions to hundreds of students are heartbreaking. And unacceptable.
This process is not working. We are a university recognized for advancing the American Dream, not impeding it. This situation is rocking us to our core because it is fundamentally misaligned with our values.
The apology is notable because we see so few of them from university presidents. Writers for The New York Times and Insider Higher Ed commented on the rarity of apologies, partly because of the complexity of academic institutions.
Discussion:
- Analyze the chancellor's and vice chancellor's messages. What communication principles do they use? How do the messages compare in content, tone, word choice, and organization?
- What should Irvine have done differently in this situation? What are all of the touch points with students that could have been improved?
Speculation About McCain's Body Language
Desperate to know whether Senator John McCain would support President Trump's most recent healthcare plan, people took to Twitter to report signs. A Mashable writer jokes, "Journalists and regular viewers became McCain body language experts, watching the Republican Senator's every move, smile, blink, and nose scratch."
A Washington Post article cites evidence of a "no" vote: getting a hug from California Democrat Sen. Dianne Feinstein and observing two Republican senators apparently trying to persuade McCain to stick with their team.
He did vote "no," along with two other Republicans who also broke ranks to defeat the plan. It's hard to see from the photo, but the Post reports, "Take a look at the body language in the room. Democrats look positively giddy (several audibly gasp, while others clap)." The writer also identifies, "Meanwhile, Sen. Mitch McConnell looks on with his arms crossed, resigned to defeat, as the rest of the GOP leadership team stands silently. Sen. Bill Cassidy (R-La.) lets his head drop."
Discussion:
- The speculation from body language turned out to be correct, but did people read too much into it?
- Should Senator McCain have been more discreet to keep his position private before the vote, or doesn't it matter? Consider McCain's history, if you know his background.
Communication Gaps Found Between Doctors and Home Health Care Nurses
The findings aren't surprising for anyone who has cared for an elderly parent (as I have). Researchers at University of Colorado Anschutz Medical Campus identified major communication gaps when a patient is released from the hospital.
According to the study, published in Journal of General Internal Medicine, discrepancies in medication lists and a lack of accountability are key problems that cause issues for patients. Home health care agency workers also report difficulty in contacting physicians. Study authors identify the following solutions:
- Hospitals and primary care physicians could provide HHC agencies direct access to Electronic Medical Records and direct phone lines to doctors.
- Enact laws allowing nurse practitioners and physician's assistants to write HHC orders. A bill was under consideration to do this but was not acted upon by Congress.
- Clearly establishing accountability for hospital clinicians to manage HHC orders until a primary care physician can see a patient and help HHC nurses with questions.
- Create better communication methods with PCPs to ensure safer transitions
A page on the Family Caregiver Alliance website offers advice for patients when preparing for a medical appointment, meeting with a doctor, spending time in emergency rooms, and, as this study focuses on, "Transitions to Home or Facility: Communications at Discharge Time." The site offers good advice, such as keeping a medical notebook and contacting advocacy groups.
An article in the Journal of Clinical and Diagnostic Research recommends ways for doctors to improve their communication. The advice will sound very basic to students of business communication, for example, "patient listening, empathy, and paying attention."
Discussion:
- What are your positive and negative experiences when communicating with medical professionals? What improvements would you recommend?
- Communication gaps during transitions are common. What other examples can you identify (for example, transitioning from high school to college)?
BMW Denies Collusion
German automakers felt another blow this weekend when they were accused of colluding. The news came as Daimler recalls 3 million cars, and Audi recalls 850,000 to lower their emissions.
German officials found documents related to a potential technology cartel when looking for evidence about potential anti-trust issues related to steel. To avoid penalties, VW and Daimler admitted meeting regularly with competitors. Spiegel magazine quoted VW as saying five German carmakers met "several times a year" and had been "co-ordinating the development of their vehicles, costs, suppliers, and markets for many years, at least since the Nineties, to the present day."
One area of discussion was about the size of the technology to hold AdBlue, a chemical cleaning substance. Automakers agreed on a smaller tank to reduce costs and allow more room for accessories, such as audio, but this meant less efficient cleaning of exhaust gases.
In a statement, BMW denied the accusations:
"BMW vehicles are not manipulated and comply with respective legal requirements," and "The BMW Group categorically rejects accusations that Euro 6 vehicles sold by the company do not provide adequate exhaust gas treatment due to AdBlue tanks that are too small."
VW may have learned a lesson from the emissions scandal. A New York Times article summarizes how earlier admissions may have helped avoided trouble:
If Volkswagen had been honest with American officials [in May 2014 when Winterkorn received a memo about the inconsistent test results], the damage to the company's reputation and finances would very likely have been serious but not devastating. Similar cases suggest that Volkswagen would have paid a fine in the hundreds of millions of dollars.
Discussion:
- Assess BMW's strategy. What principles of persuasion is the company using? What crisis communication techniques would be useful to the company at this point?
- To what, specifically, is VW admitting? What, specifically, is BMW denying?
- Where's the line between meeting and collusion?
Walmart Apologizes for Racist Description
Walmart blamed a seller for a racist description of a hair weaving net. The blurb included the "N-word" as an adjective with "brown" for the product color.
Walmart removed the description and issued an apology, shown here.
The seller, Jagazi in the United Kingdom, said someone was using its name to sell products on Walmart's website. Jagazi wrote a statement denying connection with the product but didn't mention the racial slur.
We woke up this morning to the news that someone has used our name, Jagazi, to list an item. Please beware that we are reporting this to as many people as we can and trying to get all the listings pulled down. The real Jagazi is a 100% black company for black people. People have often used our brand name to try and sell their products. Please be aware. Very sorry for all the distress this has caused. We are feeling the pain here as well. Most shocking!
An AOL article author criticizes Jagazi for "indicating some offense to the racial slur and much offense to someone selling fake Jagazi on Walmart's website." Do you agree or disagree?
Discussion:
- How does a mistake like this happen?
- How well did Walmart handle the apology? Should the company take more responsibility? Why or why not?
- Assess Jagazi's response. What, if anything, should Jagazi have done differently?
- The AOL article has a punctuation error. Can you find it?
Did Ann Coulter Go Too Far?
Have we had enough of customer complaints about airlines? The social media tenor seems to be trending in that direction, at least in the case of Ann Coulter and Delta Airlines.
Author and media personality Ann Coulter paid $30 for a seat with more legroom but was "inadvertently" moved as the airline shuffled seats to accommodate other passengers. Coulter tweeted several attacks on the airline, including a couple about other passengers: the one at right and, in another tweet, "Immigrants take American jobs (& seats on @Delta)." 
Delta promised to refund Coulter's $30 and pushed back on her insults. In tweets and in a statement, the company admitted confusion:
We are sorry that the customer did not receive the seat she reserved and paid for. More importantly, we are disappointed that the customer has chosen to publicly attack our employees and other customers by posting derogatory and slanderous comments and photos in social media. Her actions are unnecessary and unacceptable.
Each of our employees is charged with treating each other as well as our customers with dignity and respect. And we hold each other accountable when that does not happen.
Delta expects mutual civility throughout the entire travel experience.
We will refund Ms. Coulter's $30 for the preferred seat on the exit row that she purchased.
Brandwatch assessed sentiment on social media and found more negative responses to Coulter than to Delta.
Discussion:
- Do you find yourself sympathizing more with the airline or with Coulter? Why?
- How does the timing (moving her seat within 24 hours of the flight) affect your response, if at all?
- Where did Coulter perhaps cross a line? Read more tweets here.
- How well did Delta handle the situation? What, if anything, should the airline have done differently on social media or in the statement?
What Happens When a 15-Year-Old Manages the Twitter Account?
For Southern Rail in the U.K., an intern taking over the Twitter feed was a welcome reprieve from angry customer tweets. Eddie, the 15-year-old intern put out a call for people to ask him anything. And they did.
Eddie answered each. The answers to the questions at right were 100 duck-sized horses and rollerblades for feet. (Note that he corrected the grammar and punctuation for the first one.)
A few users got snarky. About the rollerblade response, one wrote, "And you'd get there faster than on a @SouthernRailUK service too." Another tweeted, "Nobody wishes to troll a 15 year old [sic], but Eddie should be made well aware how lives are being ruined by GTR." To this, a regular member of the train company's Twitter team responded, "We're showing a 15 year old the wonderful world of work today. Appreciate if you could lay off the abuse for a bit."
Discussion:
- The organization could have shut down the questions or left responses to the regular employees. Did they do the right thing? Why or why not?
- How is this situation different from and similar to other hijacked hashtags?
- As far as I see, the tweets are fun but not mocking. What do you see as the difference? If they were more mocking, how should Southern Rail have responded?
- In the book, we talk about an authentic social media voice. How do Eddie's tweets measure up?
WSJ Article Encourages Exotic Clothes for Networking
Time to go shopping. A Wall Street Journal article profiles Pradeep Aradhya, a digital marketing executive and investor, about his approach to networking. He says that networking didn't come easy to him, but he now attends events for six to eight hours a week and finds ways to stand out.
Aradhya follows a model he learned to "entertain, enlighten or enrich" others. He also changed his wardrobe from traditional suits to "crushed silk or woven with metallic thread, and wears exotic-looking designer shoes." According to Aradhya, he doesn't always have to start conversations; often, people will comment on his unusual clothing. Another strategy is saying something shocking, such as introducing himself as the king of India.
An article in Career Ladders offers advice for networking attire. The recommendations sound prescriptive-based on the event, for example, a barbecue or a cocktail party. For women going to a cocktail party, for example, the article suggests the following:
Choose a cocktail dress that is flattering and exposes a tasteful amount of skin. No plunging necklines or bandage dresses, please. Look for a hem that grazes the knee - any longer, and you will look dated; any shorter, and you will look like you belong in a club. Dresses made in chiffon or silk lay nicer than satin, which tends to rumple in all the wrong places. A silhouette that flatters almost any women's body is sleeveless, with a scoop neck, fitted waist and slightly fuller skirt. Avoid fussy prints and stick to colors that translate well at night: black, gray, shades of red and navy. Wear open-toed heels and your favorite ear or neck sparklers for a finishing touch.
Compared to Aradhya's strategy, this is certainly a conservative approach.
Discussion:
- How do you balance presenting your "best self" and being authentic? Can you think of times when you felt inauthentic during a networking or another type of event? What were the circumstances, and what did you learn?
- How do you know what risks to take during networking? What's enough to distinguish you, and what's too much?
- How important do you think attire is during networking events? How difficult is it to overlook someone who isn't dressed for the part but may be a great business partner or hire?
Audi Vehicle Shipments: Stacked Column
Last month, I wrote about creative charts posted by Business Insider. Today, the news website posted a traditional stacked column chart-an effective way to show parts of a whole.
The chart, at right, shows the estimated number of Audi vehicles declining slightly between 2017 and 2025. At the bottom of each column, we see gradually increasing numbers of semi- and fully autonomous vehicle shipments.
Of course, the chart isn't perfect. The numbers within each column would be easier to read with commas, and people who are color blind have trouble distinguishing between red and green, so they may not see clearly the difference between semi-autonomous and traditional vehicles.
But this chart is much better than an example I use in class from a Cornell Daily Sun article. The chart, recreated at left, uses stacked columns incorrectly and causes obvious problems in data comparisons. The red section labeled Asian American, 15.2%, is smaller than the red section labeled Native American, .5%. Intuitively, we know there are fewer Native American students on campus than Asian American, but the visual is skewed.
Discussion:
- What are some other examples for which a stacked column chart would work well?
- Recreate the chart at left. What would be a better way to display the data?
New Study: Men and Woman May Be Equally Empathic
A new, large-scale study found little difference between levels of empathy in men and women. The authors argue that previous studies have relied on self-reports, to which men and women likely respond along gender stereotypes: that women are more empathic than men.
The authors asked men and women to complete a self-report, which did find differences. But they also had more than 10,000 people take part in an experiment and found "minuscule" differences. They summarize the results:
These findings suggest that sex differences in empathy are highly driven by the assessment measure. In particular, self-reports may induce biases leading individuals to assume gender-role stereotypes. Awareness of the role of measurement instruments in this field may hone our understanding of the links between empathy, sex differences, and gender roles.
We may be biased, thinking women are nurturing caregivers, and men, well, aren't. At work, do we assume that women are better listeners, maybe better leaders because they do a better job of relating and understanding how others feel?
I happen to be reading Alan Alda's new book, If I understood you, would I have this look on my face? It's entertaining (it's Alan Alda!), but he also delves into the concept of empathy and whether it can be developed. He sponsored research that showed good evidence for people being more empathic after logging others' emotions. People were given an app and asked to enter emotions of people they interacted with throughout the day. Based on an assessment, the more actively people attended to others' emotions, the more their empathy improved.
Discussion:
Do the survey results about men and women surprise you? Why or why not?
What's your own experience with sex differences and empathy?
Alda references this online assessment. How did you do?
Microsoft Lays Off up to 4,000 Employees
Microsoft will cut thousands of sales and marketing employees in a company restructuring. Most are outside the U.S.
An internal memo describes Microsoft's new strategy for partners and customers but doesn't mention the layoffs specifically. The memo reminds me of a 2014 Microsoft layoff memo criticized for its jargon. Here's an excerpt from the recent one:
There is an enormous $4.5 trillion market opportunity across our Commercial and Consumer businesses. We are uniquely positioned to drive our customers' and partners' success by leading them through their digital transformations, and becoming their partner of choice. To help us do that, starting today, we begin to implement changes to our Commercial and Consumer models. These changes will position us to best meet the evolving needs of our customers and partners, and empower them to achieve more.
To lead this digital transformation and capture this opportunity, the changes we are announcing have been shaped on the following growth drivers, which will enable us to align the right resources for the right customer at the right time.
Research tells us that receivers prefer to hear bad news up front, although givers prefer to "ease" into it. In Microsoft's 2014 layoff memo and another in 2015, the news comes late. In this one, it doesn't come at all.
Discussion:
- Why do you think the email doesn't mention layoffs? What are some good reasons to avoid the decision here?
- Read the memo excerpts from Geekwire. How many jargon words do you count?
- Here's a fun activity: rewrite the memo in English.
Is a Bad Wine Label a Turnoff?
Visuals matter, particularly for wine sales. I'm interested in the topic because friends just gave me a bottle labeled "Cow Tipping" for the fun name and graphic. But apparently not everyone agrees with this strategy for choosing wine.
In the past, wine labels have been traditional, featuring images of a chataeu, for example, but winemakers-and wine marketers-have gotten creative. Yet not all designs work well.
Bloomberg called out six bottles for "terrible labels." Zinfandels, the article says, are particularly vulnerable to off-beat labeling: Plungerhead Old Vine and Zombie Zin are two examples. Others have a creepy eye leering out at the consumer or a blindfolded prisoner. For many of these, the author suggests, "Don't serve it by candlelight on a first date."
The article also tells us what we already know: sometimes beautiful packaging has no correlation with price, quality, or taste.
Discussion:
- To what extent does a wine label influence your decision to buy?
- Go to a local wine store. What catches your eye? Do you notice any correlation between label design and price?
Customer Service Gone Wrong
An article in Ad Age details a scripted, annoying customer interaction at Chase bank. The customer waits on line for a teller and is encouraged to use an ATM instead (with a longer line). The conversation seems relentless:
"I can stand with you by the ATM and walk you through it -- it's really easy," he said.
Oh God. He was obviously working off some sort of script.
"Right, yeah," I said, "I've used them before. I'd just prefer to deal with a teller today." Head back down, eyes on my iPhone.
"Can I ask why?" (Oh jeez.)
The killer line was this rationale for using the machine: "You know, if you use one of the ATMs, you reduce stress for him [the teller]." Although the representative claimed the bank is adding tellers, it didn't take long for the writer to find headlines about Chase laying off 5,000 employees.
Encouraging people to use technology may be good for business, but customer service people need to read social cues to know when to end a conversation-and they should get the facts straight.
Discussion:
- Read the article for more detail. What verbal and body language cues did the bank representative miss?
- What should the rep have said or done differently? What would have made the interaction sound less "scripted"?
- Did the situation warrant the writer's reaction? Should he have simply done as suggested and used the ATM?
Women and People of Color Under-Represented in Technology Ads
A study published in Gender Issues analyzed video ads for technology products and services and found little diversity. The authors concluded that white men were most prevalent and women, people of color, older people, and children were missing or in lesser roles.
The researchers also found that, when women were represented, they were portrayed as emotional or passive-not in control. In contrast, according to the authors, "technology itself is portrayed in masculinist terms-powerful, fast, strong, active-thereby reinforcing this association."
The results are interesting and perhaps a warning to technology companies who say they want to increase diversity among their employees. If companies want to boost the appeal of computer science degrees, they may look at how they present their products and services.
Discussion:
- Do some research of your own. Watch a few technology product videos. Do you see what the authors found?
- Why do you think companies advertise their products and services in this way? Is it an oversight or intentional?
Mika Brzezinski Responds to President Trump's Tweet
President Trump had contained some of his comments on Twitter since taking office-until now. He tweeted about Mika Brzezinski, co-host of Morning Joe, which continues the feud from last summer.
Brzezinski and Joe Scarborough (engaged to be married) aren't keeping quiet about the situation. In a long piece in Vanity Fair, Brzezinski tells more gory details about meetings and her neck surgery. They wrote an op-ed for The Washington Post, and 
Business Insider describes the hosts refutation of Trump's claims.
The whole story sounds a bit high school: were they friends, and now they're not anymore?
Business Insider also reported Brzezinski's response about the tweet:
Brzezinski said she was "fine" after the attack, adding that her family "brought me up really tough."
"This is absolutely nothing for me personally," she said. "But I'm very concerned about what this once again reveals about the president of the United States. ... It does worry me about the country."
"We're okay," Scarborough said. "The country is not."
Discussion:
- The op-ed piece is titled, "Donald Trump is not well." Do you agree? Too harsh, just right, or something else?
- How do you assess Brzezinski's reaction? Should she and Scarborough let it go? What are their motivations?
Creative Charts
Business Insider gathered up a few Apple charts they call "eye popping." Some are useful and well done, while others are pretty but confusing.
This first one, by Ishtyaq Habib, is beautiful but impossible to read at a normal size. Zoom in five or six times, and you can read that these are company representations. Color coding by industry is clever, but why aren't they grouped together? Profit as the internal circle and revenue external is also clever, but the scale is so small. I imagine this as a terrific poster.
Next is a Wall Street Journal line chart comparing Apple sales to other products. It's clear and easy to read.
A WSJ stacked bar chart is also well done. As percentages of a whole, the chart shows the comparisons by year clearly. The title is cute-"slide of the pie"-but may not be appropriate for business audiences. Also the colors are pale and babyish. I'm not sure why these were chosen, and I wonder whether people who are color blind would have a problem distinguishing the pink and blue next to each other.
Discussion:
- What do you think of these charts? Look at the Business Insider article for more. Analyze them against principles from Chapter 9.
- How could the color bubble chart be improved? The concept is great; it's just unreadable.
YouTube Continues to Fight Extremist Videos
Google announced new policies to fight offensive and inappropriate videos on YouTube and other sites. The company is responding most recently to videos promoting terrorism.
When videos violate community guidelines, they will be immediately removed. In addition, in a blog post, the company identified four new strategies:
- Increasing technology to find terrorism-related videos
- Expanding the network of people and organizations to flag videos
- Applying restrictions to "inflammatory religious or supremacist content"
- Expanding its "role in counter-radicalization efforts"
The third point is interesting. Judging a video for removal is difficult, so Google will diminish potentially damaging content by posting a warning and not allowing comments, endorsements, or monetization (they can't accept advertising). General Counsel Kent Walker writes, "That means these videos will have less engagement and be harder to find. We think this strikes the right balance between free expression and access to information without promoting extremely offensive viewpoints."
Discussion:
- Analyze Walker's blog post. Who is the audience, and what are his communication objectives? How would you describe the writing style? What organizational strategy does he use?
- How well do you think Google is balancing freedom of expression with damage and complaints from advertisers?
- What are the potential dangers of Google's new policy? What are the benefits?
Uber CEO Travis Kalanick Resigns
What will I write about now? Five large Uber investors have forced CEO and Founder Travis Kalanick to resign. He had already taken a leave following the latest embarrassing news: a negative report from outside counsel and a "sex letter" to employees from 2013. His mother died in a boating accident recently, which may have made it easier for the board to convince Kalanick to go-or maybe he realized it was finally time.
In a statement to The New York Times (not yet posted on the website), Uber's board said Kalanick "always put Uber first." That's true, and possibly to the company's own detriment. Employees, drivers, and shareholders seemed to take a back seat (sorry) to Kalanick's ambitions.
Kalanick said in a statement, "I love Uber more than anything in the world and at this difficult moment in my personal life I have accepted the investors request to step aside so that Uber can go back to building rather than be distracted with another fight."
An Uber spokesperson told Reuters that Kalanick's decision "was a surprise to everyone." First, it doesn't sound as though it was his decision. Second, really?
Discussion:
- Is this the right time for Kalanick to go? How do you think the board fits into the decision? Why did shareholders instead of board members force his resignation?
- We don't see a full statement yet from the board. What should the company say?
Amazon Announces Whole Foods Purchase
A big move in the grocery market and a big threat to WalMart, Amazon will buy Whole Foods. The organic grocery has 460 locations, giving Amazon a strong launching pad to deepen its food delivery plans.
The company's press release states that John Mackey, co-founder and CEO, will continue in his role. A quote from Mackey emphasizes shareholder value and benefits to customers.
Other supermarket chains "put on a strong face," according to a NYT article. A spokesperson for Kroger sent an email: "As we've done in the past, we will evolve our business to deliver what our customers want and need today and into the future." But shares of Walmart, Target, Kroger and Costco all fell on the news.
Press Release
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| Amazon to Acquire Whole Foods Market |
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Whole Foods Market ranked #28 and Amazon ranked #2 on Fortune's 2017 list of World's Most Admired Companies SEATTLE & AUSTIN, Texas--(BUSINESS WIRE)--Jun. 16, 2017-- Amazon (NASDAQ:AMZN) and Whole Foods Market, Inc. (NASDAQ:WFM) today announced that they have entered into a definitive merger agreement under which Amazon will acquire Whole Foods Market for $42 per share in an all-cash transaction valued at approximately $13.7 billion, including Whole Foods Market's net debt. "Millions of people love Whole Foods Market because they offer the best natural and organic foods, and they make it fun to eat healthy," said Jeff Bezos, Amazon founder and CEO. "Whole Foods Market has been satisfying, delighting and nourishing customers for nearly four decades – they're doing an amazing job and we want that to continue." "This partnership presents an opportunity to maximize value for Whole Foods Market's shareholders, while at the same time extending our mission and bringing the highest quality, experience, convenience and innovation to our customers," said John Mackey, Whole Foods Market co-founder and CEO. Whole Foods Market will continue to operate stores under the Whole Foods Market brand and source from trusted vendors and partners around the world. John Mackey will remain as CEO of Whole Foods Market and Whole Foods Market's headquarters will stay in Austin, Texas. Completion of the transaction is subject to approval by Whole Foods Market's shareholders, regulatory approvals and other customary closing conditions. The parties expect to close the transaction during the second half of 2017. |
Discussion:
- Analyze the writing style, organization, and word choice in the press release. Who is the audience, and what are the objectives?
- It's short: should the companies say more?
- What's your view of Kroger's reaction? What else, if anything, should the company say in response to the news?