YouTube Continues to Fight Extremist Videos
Google announced new policies to fight offensive and inappropriate videos on YouTube and other sites. The company is responding most recently to videos promoting terrorism.
When videos violate community guidelines, they will be immediately removed. In addition, in a blog post, the company identified four new strategies:
- Increasing technology to find terrorism-related videos
- Expanding the network of people and organizations to flag videos
- Applying restrictions to "inflammatory religious or supremacist content"
- Expanding its "role in counter-radicalization efforts"
The third point is interesting. Judging a video for removal is difficult, so Google will diminish potentially damaging content by posting a warning and not allowing comments, endorsements, or monetization (they can't accept advertising). General Counsel Kent Walker writes, "That means these videos will have less engagement and be harder to find. We think this strikes the right balance between free expression and access to information without promoting extremely offensive viewpoints."
Discussion:
- Analyze Walker's blog post. Who is the audience, and what are his communication objectives? How would you describe the writing style? What organizational strategy does he use?
- How well do you think Google is balancing freedom of expression with damage and complaints from advertisers?
- What are the potential dangers of Google's new policy? What are the benefits?
VP Pence Makes the Commencement Rounds
More than 100 students walked out of Vice President Pence's commencement address at Notre Dame, but he got a better reception at the Naval Academy.
In his Notre Dame speech, Pence applauded the university for its commitment to free speech:
"While this institution has maintained an atmosphere of civility and open debate, far too many campuses across America have become characterized by speech codes, safe zones, tone policing, administration-sanctioned political correctness - all of which amounts to nothing less than suppression of the freedom of speech. These all-too-common practices are destructive of learning and the pursuit of knowledge, and they are wholly outside the America tradition."
A statement by the students read, "Mike Pence's policies target the most vulnerable groups in our society."
At the U.S. Naval Academy, Pence spoke about character, particularly, "humility, orientation to authority, and self-control. Here's what he said about humility:
Remember that character is destiny. Be men and women of integrity. People follow people they trust.
I truly believe that among the most important qualities of leadership-whether it's in the armed forces or any other endeavor-are humility, orientation to authority, and self-control. And I encourage you to cultivate these qualities as leaders in increasing measure every day from this day forward.
With humility, consider others to be more important than yourselves. Be servant leaders. Approach every challenge as a learner and a listener first. In multiple counselors there is wisdom, and the best decisions by the best leaders come from counsel and collaboration.
Discussion:
- What's your view of the students' walking out on VP Pence's speech? Read their rationale. Does it influence your opinion?
- Assess his speech at the Naval Academy. What are the high and low points from your perspective? How would you assess his delivery skills? How might your political opinions influence your assessment of his speech?
Uber CEO Tries to Change His Image
After many stories of Uber's questionable practices with reporters, employees, drivers, and technology, CEO Travis Kalanick is trying to change his image. A Recode author writes, "A more cuddly Uber CEO Travis Kalanick has returned to social media."
After a Twitter hiatus in 2016, Kalanick is back on, as Recode reports, "as the nicest CEO in the whole wide world." We see pictures of Kalanick with his mom on Mother's Day, with his parents at the Kentucky Derby wearing hats, and of his grinning face while he touches his heart.
Recode reminds us this isn't the first time Kalanick has taken to social media to try to change the company's and his own image:
After the media furor around whatever scandal of the moment died down, Kalanick tried to humanize himself - and, by virtue, the company - and often turned to puppies or children to do that.
After we saw a video of Kalanick arguing with an Uber driver over declining wages, he promised to improve. But the promise was about his leadership style. This seems like a PR fix.
Discussion:
- Assess Kalanick's approach. Who is his audience, and what are his objectives?
- Am I justified in questioning Kalanick's sincerity or too harsh?
- What else could he do to improve the company's image and his own image?
Ryan Getzlaf Calls Ref a Bad Name
NHL Anaheim Ducks captain Ryan Getzlaf will pay $10,000 for calling a referee a name too bad to print in BizCom in the News. People say it's homophobic, which technically it is, and it's just plain ugly. (Here's a detailed, NSFW analysis of the term, if you're so inclined.)
A statement on NHL's website, shown here, refers to " an inappropriate remark." The fine is the most allowed by the players' union.
In a statement called "luke warm," Getzlaf apologized, a little:
Read more at: http://nesn.com/2017/05/ryan-getzlaf-apologizes-sort-of-after-10k-fine-for-using-gay-slur/
A situation like that, where I'm on the bench by myself, frustration set in. There was obviously some words said, not necessarily directed at anyone in particular. It was just kind of a comment. I've got to be a little bit more responsible for the words I choose.
Definitely as a father, as somebody that takes a lot of pride in this game and the respect for it, it's tough to see somebody refer to it as (a gay slur). I didn't mean it in that manner in any way. For that to take that route was very disappointing for me. I do accept responsibility and I accept the fine.
Discussion:
- "There was obviously some words said." Help: What grammar problems do you see here?
- What make this a weak apology?
- Did the league take the right action? Some say Getzlaf deserved more of a punishment.
- What else should Getzlaf do or say?
Chobani Claim Dropped and a Muddy Apology
Right-wing radio host Alex Jones admitted he "mischaracterized" Chobani when he posted negative messages to social media. Chobani had sued Jones for false and defamatory comments when Jones wouldn't remove posts or retract the comments. You may remember Jones for the "Pizzagate" hoax, which linked Hillary Clinton with a child sex ring at a restaurant.
This time, Jones posted on Twitter, "Idaho Yogurt Maker Caught Importing Migrant Rapists."
Jones issued this apology, and the case is said to be closed. @SorryWatch posted this commentary on the writing. Passive voice is useful for avoiding responsibility.
Discussion:
- What examples of passive voice do you see in this paragraph?
- How would you rewrite Alex Jones' apology if he wanted to take responsibility?
DeVos Steps Up About Formatting Rules
Two weeks ago, Upward Bound applications to help kids get into college were rejected for formatting errors such as line spacing. To protest, 32 members of the House of Representatives signed a letter asking the Department of Education to reconsider the grants that affected approximately 2,700 students; an excerpt is below.
In response, Betsy DeVos, Secretary of Education, established a "new policy" that prevents program officers from using page limits and formatting as "mandatory requirements":
"Program offices may suggest page limits and formatting standards (such as font size, line spacing, and the like) but may not use ignoring these suggestions as a basis to reject grant applications."
In her letter, however, DeVos does not address the recently rejected applications.
Discussion:
- What do you think DeVos should do at this point? What should she consider in her decision?
- Assess the Representatives' letter. What principles of persuasion are used, and how could the letter be improved?
Facebook Staffs Up
Facebook is taking more action in response to criticism about fake news, offensive posts, and violent videos. The company will hire 3,000 more people to monitor videos, hoping to avoid another situation like the one when a man recorded himself murdering another man.
In a Facebook post, CEO Mark Zuckerberg wrote,
"Over the last few weeks, we've seen people hurting themselves and others on Facebook - either live or in video posted later. It's heartbreaking, and I've been reflecting on how we can do better for our community.
"If we're going to build a safe community, we need to respond quickly. We're working to make these videos easier to report so we can take the right action sooner - whether that's responding quickly when someone needs help or taking a post down.
"Over the next year, we'll be adding 3,000 people to our community operations team around the world -- on top of the 4,500 we have today -- to review the millions of reports we get every week, and improve the process for doing it quickly."
COO Sheryl Sandberg commented on the post: "Keeping people safe is our top priority. We won't stop until we get it right."
Some say the move reflects Facebook's disappointment in artificial intelligence (AI). The long-term goal is to develop the technology so it can adequately identify and remove inappropriate content. But that may be a way off.
Discussion:
- Assess Zuckerberg's post. Who is the audience, and what are his communication objectives? What works well, and what could be improved?
- What else, if anything, can Facebook do to address these serious issues?
College Prep Denied for Failing to Double Space Applications
Dozens of colleges and organizations won't receive funding for Upward Bound programs because their grant applications failed to meet formatting requirements. The U.S. Department of Education, now led by Betsy deVos, rejected applications that would have served at least 2,400 low-income students who would have received tutoring and counseling to help prepare them for college.
Applications missed the requirements because they weren't double spaced, used the wrong font, or forgot other formatting details.
Although members of Congress have appealed to Department of Education representatives, the decision seems to stand. The acting deputy assistant secretary said, "A rule is a rule. . . . I, too, have to abide by the rules." One rule is for "no more than three lines per vertical inch." In one application, shown here, an infographic contained text spaced one-and-a-half lines apart instead of two.
Discussion:
- What's your view of this situation? Is the Department of Education being too harsh, or is "a rule a rule"?
- How does this compare to grading of your writing assignments? Have you felt that instructors have been too nitpicky? What's the value of an instructor calling out formatting errors?
- The Chronicle says this decision doesn't seem motivated by the Trump Administration's cost-cutting plans. Still, what could be the political fallout if the Department of Education doesn't change its mind?
NYT Article About Uber CEO
A long New York Times article chronicles Uber CEO Travis Kalanick's rise to power and what has happened since. He certainly has built a successful company, but his leadership character is not ideal.
We have seen many reports of ignored complaints and executive departures and have seen the video altercation between Kalanick and an Uber driver. The latest report is about Uber's violation of an Apple rule against "fingerprinting." Uber was tracking iPhone users even after they deleted the Uber app.
The NYT tells of a meeting between Kalanick and Apple CEO Tim Cook in 2015. In the article, "Uber's CEO Plays with Fire," we learned that Cook summoned Kalanick to his office. Surprisingly, Kalanick "was shaken by Mr. Cook's scolding, according to a person who saw him after the meeting."
He should have been: if Apple decided to remove Uber's app from iPhones, the company could have lost millions of users.
Discussion:
- Although Kalanick may have been "shaken" by the meeting, it doesn't seem to have affected his leadership tactics. Do you agree, or is this too harsh?
- Read the article. What else do you learn about Kalanick? How, if at all, does it change your impression of him as a leader?
Adidas Apologizes for Congratulatory Message
Adidas may need a better review process. After the Boston Marathon, the company sent a congratulatory email about "surviving" the marathon, not thinking about the terrorist attack four years ago. During that event, two bombs killed three people and left several hundred injured.
The subject line to the marathoners read, "Congrats, you survived the Boston Marathon!"
Outrage was swift. People immediately saw that Adidas hadn't posted this intentionally but had failed to consider the connection and potential reaction.
The apology also came quickly and did the job. Admitting that "no thought was given to the insensitive email subject line," the company didn't make excuses or apologize "if we offended anyone"; they said plainly that it was insensitive.
Discussion:
- Are people too sensitive, or was this a real gaffe?
- How does a mistake like this happen?
- What makes this an effective apology?
Choate Apologizes for Sexual Abuse
Private school Choate Rosemary Hall, in Wallingford, CT, has uncovered sexual abuse by 12 faculty members. According to a report commissioned by the board of trustees, abuse going back to the 1960s was mishandled:
"Sexual misconduct matters were handled internally and quietly. Even when a teacher was terminated or resigned in the middle of the school year because he or she had engaged in sexual misconduct with a student, the rest of the faculty was told little and sometimes nothing about the teacher's departure and, when told, was cautioned to say nothing about the situation if asked."
Some faculty were given recommendations to transfer to other schools.
In a "Message to the Choate Rosemary Hall Community," posted on the website, the board chair and headmaster review the facts, thank the victims for coming forward, apologize, and promise action. The school hired Rape, Abuse & Incest National Network (RAINN) to review its policies and make recommendations. One conclusion in the letter follows:
RAINN has noted the strength of Choate's current confidentiality, amnesty, retaliation, and mandatory reporting policies; progressive training and education for students; and faculty and staff who are caring, empathetic, and supportive while preventing and responding to sexual misconduct on campus. Their recommendations call for continued codification of policies and procedures for reporting and investigating incidents, further review and refinement of adjudication processes, and additional training for faculty and staff who respond to incidents of sexual misconduct. We believe a commitment to constantly improving standards will provide more understanding and protection for our students.
Discussion:
- I'm skeptical reading the excerpt above. So, your policies are great? You just need to follow them? And of course, you need to do training, which everyone seems to say in these situation. Read the entire letter and form your own opinion. Am I too harsh?
- Should Choate have this letter prominently on its website? I followed a link from The New York Times, but I don't see any reference to the statement. What are the arguments for and against posted something, say, on the home page?
Snapchat Is 'Only for Rich People'?
In 2015, did Snapchat founder Evan Spiegel say the app is "only for rich people" and that he didn't "want to expand into poor countries like India and Spain"? That's the claim by a former employee who is suing Snap Inc. for wrongful termination. Anthony Pompliano alleges he was fired after accusing the senior leadership team of inflating app metrics before the IPO.
Pompliano says the company falsely advertised the number of daily active users (DAU), violated a non-solicitation and non-compete agreement, and exaggerated growth and retention data. Pompliano claims that Speigel's response about poor countries came when he suggested going into international markets to expand the user base.
A representative for Snap responded:
"This is ridiculous. Obviously, Snapchat is for everyone! It's available worldwide to download for free. Those words were written by a disgruntled former employee. We are grateful for our Snapchat community in India and around the world."
Snap doesn't deny data discrepancies, but says they aren't as significant as Pompliano claims. Pompliano contends that the discrepancies indicate "a wide-spread, systemic failure in Snapchat's internal controls over its user data." A Fortune article warns that questions about user registrations and engagement could be important to investors, who bought stock in what Fortune calls a "giant IPO" that "just proved we're in a tech bubble."
Discussion:
- Let's assume Spiegel made those comments. Do you find them offensive, taken out of context, or something else?
- How well did Snap handle the response?
- How serious are Pompliano's claims? What effect, if any, do you think they might have on investors?
Barclays Chief Tries to Find Whistleblower
The Guardian used the word "hunt" to describe Jes Staley's search for an employee who tried to communicate anonymously with the board of directors to file a complaint about another employee. As the chief executive of Barclays, Staley tried to track down the author of the two letters and received help from internal security employees and a U.S. law enforcement agency.
In an email to employees, Staley explains his rationale for going after the whistleblower:
"One of our colleagues was the subject of an unfair personal attack sent via anonymous letters addressed to members of the Board and a senior executive of Barclays. The allegations related to personal issues from many years ago, and the intent of the correspondents in airing all of this was, in my view, to maliciously smear this person."
As a result of an internal investigation, Barclays officials said, Staley acted "honestly but mistakenly." He may, however, receive a smaller bonus. We also may learn more: three regulatory groups are investigating the matter.
Discussion:
- Read Staley's email to employees. What's your interpretation of his perspective? To what extent do you see his perspective?
- What should the board of directors do at this point?
United Drags a Man Off the Plane
I'm not sure United thought this one through; people have cell phones. The airline needed to free up four seats so their employees could to get to Louisville. Attendants offered $400 and $800 but couldn't get people to relinquish their spots. Four people on the plane were approached; three left "without incident," as The New York Times reports.
But the fourth wouldn't budge. He said, "I'm not getting off the plane. I'm a doctor; I have to see patients in the morning." The Times reports the airline's perspective:
Charlie Hobart, a United spokesman, said in a telephone interview on Monday that "we had asked several times, politely," for the man to give up his seat before force was used.
"We had a customer who refused to leave the aircraft," he said. "We have a number of customers on board that aircraft, and they want to get to their destination on time and safely, and we want to work to get them there. "Since that customer refused to leave the aircraft, we had to call" the police, and they came on board, he said.
The man was removed by force, dragged down the aisle, and eventually carried out on a stretcher. A video shows the man, somehow, back on the plane, clearly upset, saying, "I have to go home." In this video, we see that his mouth is bleeding.
United issued a short statement from CEO Oscar Munoz on Twitter. Although Munoz apologizes for "re-accommodating" passengers, no public apologies have been made to the man or other passengers as yet.
UPDATE: Munoz issued a longer statement and, as NBC News tweeted, "found new words like 'disturbed' and 'horrific event'":
"The truly horrific event that occurred on this flight has elicited many responses from all of us: outrage, anger, disappointment. I share all of those sentiments, and one above all: my deepest apologies for what happened. Like you, I continue to be disturbed by what happened on this flight and I deeply apologize to the customer forcibly removed and to all the customers aboard. No one should ever be mistreated this way."
Spokesperson Megan McCarthy also said, "We recognize that our response yesterday did not reflect the gravity of the situation," Ms. McCarthy said. "And for that we also apologize. Our focus now is looking ahead and making this right. Judging from a letter Munoz sent to his employees, he may have been supporting them, protecting them. But customers must come first in a situation like this. Meanwhile, the passenger, Dr. Dao, has hired lawyers, four senior senators wrote United a chastising letter, and the company has lost $255 million in value. What may be worse (or perhaps, all for the best) are grumblings about potential disruptors for the commercial airline industry.
Discussion:
- What leadership lessons would you like to teach United's staff? What crisis communications lessons could they learn?
- Where did the airline go wrong? Try to identify all steps in the process.
- What's your view of the response so far? Should United say more?
Wells Fargo Blames a Manager
An investigation led by Wells Fargo's board into the practices that led to thousands of false accounts blames Carrie Tolstedt, the former head of the retail division:
The root cause of sales practice failures was the distortion of the Community Bank's sales culture and performance management system, which, when combined with aggressive sales management, created pressure on employees to sell unwanted or unneeded products to customers and, in some cases, to open unauthorized accounts.
The report also says the former CEO John Stumpf was "too slow" to investigate possible issues. The report is public on Wells Fargo's website.
Tolstedt's lawyers dispute the allegations. Stumpf once referred to Tolstedt as the "best banker in America." Reuters reported:
Tolstedt was perceived by high-level employees as having the support of Stumpf, with whom it was considered best to avoid raising problems with.
"Stumpf was ultimately responsible for enterprise risk management at Wells Fargo, but was not perceived within Wells Fargo as someone who wanted to hear bad news or deal with conflict," the report said.
Duke Law School Professor James Cox told Reuters, "There's a tremendous amount of pressure from regulators to throw someone under the bus. If they don't, then Wells Fargo is going to be even more in the crosshairs."
In a statement, "Wells Fargo Statement Regarding Board Investigation into the Community Bank's Retail Sales Practices," CEO and President Tim Sloan summarized actions the bank has taken: // <![CDATA[ // <![CDATA[ // <![CDATA[ // <![CDATA[ // if this line executes, then javascript is turned on and we'll therefore remove the no-js class from the HTML tag document.documentElement.className = document.documentElement.className.replace(/(^|\s)no-js(\s|$)/, '$1$2'); // ]]> // ]]> // ]]> // ]]</p></div>
Penn State Trustee Resigns After Putting Foot in Mouth
Five or so years after the scandal at Penn State involving a football coach, young boys, and an inactive Administration, the university is still in the news for bad behavior. Former coach Jerry Sandusky was convicted of rape and child molestation and is serving prison time. You may remember that Joe Paterno was also accused of cover-ups, but he died of cancer soon after the scandal broke and he was dismissed from the university.
Last week, the former university president, Graham Spanier, was convicted of child endangerment. FBI director Louis Freeh wrote in a report that for more than 12 years, Spanier and other Administrators, "actively protected a notorious pedophile who inflicted irreparable harm on countless child victims on the campuses and locker rooms at PSU. Although these men had multiple opportunities to stop this vicious, serial predator from continuing to sexually assault children who trusted the PSU campuses and programs as safe havens, they decided together to protect this monster rather than report him to the police."
After the verdict, one of the Penn State trustees, Albert L. Lord, said, "Running out of sympathy for 35 yr old, so-called victims with 7 digit net worth," and "Do not understand why they were so prominent in trial. As you learned, Graham Spanier never knew Sandusky abused anyone."
Lord has since resigned from the board, and it's unclear whether he was asked to leave. He also issued an apology statement.
Discussion:
- If the board of trustees didn't ask Lord to resign, should they have?
- Analyze Lord's statement. How well does this work to explain the comment, apologize, and rebuild Penn State's image?
Infographic Gets Panned on Twitter
InvestmentZen, which encourages financial independence, created an infographic with advice for living on minimum wage, currently $7.25 per hour. Suggestions include selling your car, moving to a less expensive city, and recognizing that "a lot of the best things in life are free."
Reactions are generally not positive. Twitter users are taking offense at some of the advice, pointing out that, for example, not everyone has the flexibility to move across country. Part of the infographic identifies "excuses" for not moving, including "All of my friends and family live here." Sounds like a good reason to stay put to me, particularly for people living in poverty or close to it.
Others on the Twitter thread note the missing expenses of moving, doing laundry, and children should anyone choose to have them. An obvious logical flaw is in suggesting people sell their car, yet suggesting picking up some Uber shifts.
This reminds me (and others) of a 2013 McDonald's website with advice to employees, including getting a second job. To help employees manage expenses, the site showed a sample monthly budget with $25 for health insurance. McDonald's pulled the site and published this statement:
We have offered the McResource program to help our valued McDonald's employees with work and life guidance created by independent third party experts. A combination of factors has led us to re-evaluate, and we've directed the vendor to take down the website. Between links to irrelevant or outdated information, along with outside groups taking elements out of context, this created unwarranted scrutiny and inappropriate commentary. None of this helps our McDonald's team members. We'll continue to provide service to our folks through an internal telephone help line, which is how the majority of employees access the McResource services.
Discussion:
- Analyze the full infographic. What visual and organizational design principles from Chapter 9 in the text are used?
- What other logical flaws can you identify?
- Overall, do you find the advice useful, or does it enrage you as it does some Twitter users? Should InvestmentZen pull the infographic and issue a statement as McDonald's did in 2013?
Applicant Asks About Salary and Employer Cancels Interview
It was a tough lesson for Taylor Byrnes, looking for a menu developer position in Winnepeg. After a phone interview and before an in-person interview, she dared to ask her prospective employer, food delivery service SkipTheDishes, about wages and benefits. The company didn't appreciate the questions and cancelled the interview.
After the predictable outrage on Twitter, co-founder Joshua Simair said in a statement, "The email sent to Taylor was wrong and does not represent our team's approach or values," and "We are very disappointed in how it was handled. We do share a compensation package prior to hiring. As soon as we became aware of it on Monday, we reached out to Taylor to apologize for the email and reschedule her interview."
Discussion:
- Your thoughts? It typically is considered poor form to ask about salary on a first interview, but what about this situation? Did Byrnes behave badly? Did she make the situation worse with her posts on social media and therefore get what she deserved?
- How well did SkipTheDishes respond? Should they have done something else?
- Would you offer Byrnes the job if she's qualified? How easily can she and the HR staff get past this?
Germany Proposes to Fine Companies for Illegal Content
The German government wants to fine Google, Facebook, and other social media sites if they don't remove "hate speech, fake news and other undesirable content" within 24 hours if it's considered "blatantly illegal" and within seven days if it's otherwise considered to be breaking the law.
A Politico article describes the decision:
"Facebook and Twitter missed the chance to improve their takedown practices," said Heiko Maas, federal minister for justice and consumer protection. Maas claimed social media networks don't take complaints seriously. "For companies to take on their responsibility in question of deleting criminal content, we need legal regulations."
According to one study, Facebook removed 33% of illegal posts within 24 hours so far this year-not enough for some critics-and Twitter did worse, removing only 1% within 24 hours. The social media companies argue that policing negative activity is nearly impossible given the volume of posts on their sites.
In Twitter's defense (it needs one), the company has published extensive policies, including those related to "Hateful Conduct." But bullying, threats of violence, and other misconduct have been an issue for Twitter since the beginning and continue to plague the site's credibility.
In related hate-speech news, AT&T, Johnson & Johnson, and other big companies are pulling ads on YouTube because they don't want them appearing next to inappropriate content. This is another, perhaps more effective, way to get the social media sites to take action.
Discussion:
- What's your view of Germany's proposed law: reasonable, necessary, unrealistic, or something else?
- What effect do you think such a law would have on the social media sites? How about its users?
Tillerson Had an Alias Email at Exxon
New Secretary of State Rex Tillerson had an alias email address when he was CEO of Exxon and used it to discuss climate change issues. New York Attorney General Eric Schneiderman discovered the account-and 34 others-while investigating Tillerson on potentially misleading statements about climate change.
Company spokesman Alan Jeffers says Tillerson did nothing wrong and set up the account because his primary email was overloaded:
"The email address, Wayne.Tracker@exxonmobil.com, is part of the company's email system and was put in place for secure and expedited communications between select senior company officials and the former chairman for a broad range of business-related topics."
"This was not an alias used to discuss only climate change. It was an account used for everyday business by senior executives who needed to reach."
Wayne is Tillerson's middle name, and Tracker may be relevant to his past involvement with the Boy Scouts of America.
Discussion:
- Do you believe Exxon's argument that nothing is wrong here? Why or why not?
- Should Exxon have disclosed the account during the lawsuit? They did reveal the email address but didn't connect it to Tillerson.
- If the company did create the account, and Tillerson used it for "confidential" conversations, why do you think Tillerson and Exxon thought they could get away with this: arrogance, niavety, desperation, or something else?