Name Change from MSNBC to MS NOW Gets Ridiculed
MSNBC is rebranding itself as MS NOW, short for My Source News Opinion World, but memes are drowning out the company’s enthusiasm.
Critics say “MS,” leftover from when Microsoft held part ownership years ago, is most commonly associated with multiple sclerosis, and they question why the letters remain. My Source News Opinion World seems a forced fit for the letters and makes little grammatical sense. Luckily, they probably won’t be muttered out loud.
Others say “NOW” is so yesterday sounding, and that the logo “looks like something you’d scroll past in a pile of poltical [sic] campaign logos from 2004.” Although the company statement confirms no change, the American flag could signal a more conservative slant.
The statement also conveys a self-importance that might not resonate with viewers:
For our viewers who have watched us for decades, it may be hard to imagine this network by any other name. We understand. But our promise to you remains as it always has. You know who we are, and what we do.
Students might have reactions about the change—or about other brand changes they have noticed. Here are two recent controversial examples:
Broligarchy and Skibidi Added to Cambridge Dictionary
More than 6,212 words have been added to the Cambridge Dictionary, the primary resource for English-language learners. Students might enjoy an all-slang video, and the new business terms are interesting
The ones that made headlines—delulu, tradwife, and most popular, skibidi—are funny sounding and/or have ambiguous meanings. No one seems able to define skibidi except to say it’s an “all-purpose,” “dump” word.
Here are a few business- and tech-related words (from here and here):
snackable: content for limited attention spans
digital decay noun: process by which online content disappears or becomes inaccessible
fast tech: cheap products that lead to e-waste.
technofossil: plastic and other products that last forever.
vibecession: a period when people think the economy is doing worse than it is.
cardboard box index: a way to measure economic growth by the number of boxes shipped.
Dictionaries must evolve. As the Lexical Programme Manager of the Cambridge Dictionary Colin McIntosh says, "Internet culture is changing the English language, and the effect is fascinating to observe and capture in the dictionary.“ In addition, he explains, “It’s not every day you get to see words like ‘skibidi’ and ‘delulu’ make their way into the Cambridge Dictionary. We only add words where we think they’ll have staying power.”
A writer for The Times defends including slang words. Unlike the historian who criticizes dictionaries that have “surrendered to usage,” Oliver Kamm reminds us of a dictionary’s purpose:
Dictionaries record usage so we can learn the semantics, etymology and history of any given word. Sometimes these usages are slang, being the currency of particular demographic groups (especially but not only young people). I want to know what they mean; a dictionary that shuns them won’t help me.
In this fun video (start at 1:53), polyglot Arieh Smith (aka Xiaomanyc) delivers a speech entirely in “Gen Alpha” language. Students at Westtown High School in West Chester, Pennsylvania, go wild.
Communication Implications of AI-Generated Models
As the fashion industry increases use of AI-generated models, students can explore whether communication can play a role in preventing the perpetuation of body-image ideals.
PBS News Hour reports how the industry is deploying AI to reduce costs. One concern is whether viewers will feel increased pressure to achieve a perfect body. Some argue that AI images decrease body-image pressure because viewers know they are not real and, therefore, are unattainable. But, at a minimum, that would require disclosure—clear labeling—that images are AI-generated.
We have no standard, requirement, or means of enforcement for such messages today. However, we do see similar regulations from the Federal Trade Commission (FTC) for product endorsements, with influencers admitting “paid partnership” or identifying sponsorships. Similarly, the FTC requires companies to add “actor portrayal” or “dramatization” labels on commercials when people provide testimony, for example, for a pharmaceutical drug.
Students might explore whether something similar could work for the fashion industry. Still—even with the clearest messaging—could AI models do harm? The potential for comparison may still exist, as it does today. We know models’ images are Photoshopped, but that doesn’t seem to reduce young people’s aspiration or their self-harm to achieve ideals. There’s just so much communication can do.
“Rigged” Data Questions in Business Communication
Without getting too political, we could talk with students about what “rigged” data might look like in a business setting. President Trump used the term to explain his firing of the Bureau of Labor Statistics (BLS) commissioner.
Students might first review the BLS report, “The Employment Situation.” Then, they might read an interview with Cornell University Economist Erica Groshen, who was the BLS commissioner for four years during President Obama’s administration.
Data integrity refers to its accuracy, completeness, and consistency over time. In the interview, Groshen disputes claims by highlighting the BLS’s rigor (choreographed, specific roles) and repetition (consistency):
With regard to allegations of altering the data, the process is highly, highly choreographed, with tight deadlines. BLS does this every month, and everybody knows who needs to do what job on what day to get this out on time.
Without getting into the details of the jobs report, students might explore potential “rigged” data in other contexts. What does “rigging” mean? Although a colloquial term, we could interpret it to mean falsifying or manipulating inputs or presenting results to intentionally mislead.
Some examples are obvious, but others are not so clear-cut. For example, at what point could apple polishing, cherry picking, or comparing apples to oranges legitimately be labeled rigging data? If one month of weak sales data during a product recall is omitted from a line chart, is that rigging the data? How about if a rural location is compared to an urban location? On a dating app profile, if someone claims to be 5’ 11” when they are 5’ 10”, is that rigging data? What if they’re 5’ 10.2'“?
Students might consider the consequences of data reporting. Manipulating drug testing results is clearly different from exaggerating customer feedback about a food truck start-up. Students might discuss plans to ensure accuracy in their own data reports—and the consequences of inaccuracies or omissions.
Google’s Defense of AI Search
A blog post by VP, Head of Google Search, Liz Reid illustrates persuasive strategies and data interpretation to deny the negative impact of AI search features on website traffic.
Although reports find that Google AI search summaries reduce clicks to news and other sites, the company argues that is not the case. In a blog post, Reid writes, “user trends are shifting traffic to different sites, resulting in decreased traffic to some sites and increased traffic to others.” A TechCrunch writer describes the rhetoric well:
That word “some” is doing heavy lifting here, as Google doesn’t share data about how many sites are gaining or losing. And while chatbots like ChatGPT have certainly seen traffic increase in recent months, that doesn’t mean online publishers aren’t suffering.
In business communication, we encourage students to find more precise words than “some” and “very.” Here we see Google hiding behind vague references and aggregate data to mask the impact on publishers. Reid also wrote, “overall traffic to sites is relatively stable.“
Reid claims, “AI in Search is driving more queries and higher quality clicks.” Google argues that click “quality” is improving, meaning people are more purposeful, engaging longer on sites they choose for a reason instead of responding to clickbait. That may be, but organic searches (from unpaid sources) is still down for “some” news outlets already hurting because of declining print and digital subscriptions.
If users get their questions answered from the AI summary, why go to the original source? Students might discuss what, if any, responsibility Google bears for compensating content creators.
Advice for Taking Time Off
A Financial Times article offers advice for those hesitant about taking time away from work, particularly time away from email. The suggestions from company executives may be useful to new graduates and others starting a career.
Here’s my summary with character dimensions that may be illustrated by each action:
Set clear expectations with friends and family about work commitments. (accountability, courage)
Empower people to respond for you and have a plan for emergencies. (humility)
Model vacationing without email for coworkers. (accountability)
Respond only during set times during the day, for example, in the morning, if you must. (integrity/consistency)
Write an OOO message that discourages emails waiting for your return. (integrity/transparency)
Resist the temptation to check email! (courage, integrity)
Lessons from Delta Comm Failures
A passenger describes a “total communication breakdown” before, during, and after an emergency Delta flight landing. Following are lessons for students from both the incident and from how the reporter addressed the passenger’s complaint.
On a flight from Madrid to New York City, an engine failed, requiring the plane to land on the island of Azores, a stunning place to visit but perhaps not following an emergency landing. After researching the situation, a New York Times reporter confirmed that “Delta’s crisis communications strategy failed badly.”
Lesson 1: Customers have more credibility when they report what happened accurately and objectively.
The reporter called out a few inaccuracies and generalizations in the passenger’s telling. Here’s one example:
“It is also not exactly true that Delta had no ‘ground support or personnel.’”
The reporter found that the airline contracted with locals who were lauded by other passengers. Delta doesn’t fly to that airport, so they can’t be expected to have their own staff.
As another example, the reporter refines the passenger’s note about compensation:
Marc, you called Delta’s approach “shady and evasive.” I would go with “incomplete and maladroit.”
“Shady and evasive” are character judgments, yet we have no idea whether malintent existed. The reporter sticks with behaviors: a failure of good practice and a lack of skill.
Lesson 2: Overcommunicate (within reason) during a crisis and ensure that all customers get the same message at the same time.
The reporter confirms that the wait for information, particularly whether passengers would have hotel rooms, was long and caused stress. Some got messages, while others did not.
Passengers also saw flight staff “whisked off” to a hotel with no explanation or communication. Turns out, rest was mandatory so the crew could fly the next day. But as business communication faculty know, frequent communication is essential. Passengers felt “in the dark.”
Lesson 3: Crisis situations are not the time for humor.
This next bit sounds outrageous from a crisis communication perspective. Passengers heard “loud, scary noises from the left side of the plane” and estimate that it wasn’t until 10 minutes later—10 minutes!—when they heard an announcement recalled this way (commentary is from the reporter):
“The pilot just woke up from his nap and is going to look into what is happening.” If true, wrote Mr. Durrant [a Delta spokesperson], the nap reference was “likely referring to planned rest periods for flight crew.”
Even if the pilot was napping for legitimate reasons, why share it with passengers? If it was a joke, passengers did not seem to find it funny.
Lesson 4: Demonstrate integrity (consistency, accuracy, and transparency) in all communications.
The pilot announced that another plane would arrive in 6 hours. Any reasonable, hopeful passenger would assume this means they would be leaving in 6 hours, but that wasn’t the case because of rest requirements. Passengers had to spend the night.
In addition, passengers seemed to be compensated different amounts at different times, despite an EU law regulating the amount. Some garnered more after writing a “measured” complaint letter.
In the end, this situation reflected poorly on Delta. A few simple changes would not have made the situation less scary or frustrating but could have reduced the reputational hit.
McDonald's Quarterly Earnings Report and Comm Strategies
McDonald’s had a good second quarter, with global sales up 6%. Students could analyze the report formats and communication strategies executives used during the earnings call.
One lesson for students is the multiple communication channels and report formats McDonald’s published to communicate its quarterly earnings. The press release, quarterly report in four formats (PDF, Zip files, HTML, and Excel), and recorded Webcast earnings call (and transcript) are all open to the public and convey a consistent message, which is upfront in the press release:
Our 6% global Systemwide sales growth this quarter is a testament to the power of compelling value, standout marketing, and menu innovation—proving again that when we stay focused on executing what matters most to our customers, we grow. Our technology investments and ability to scale digital solutions at speed will continue to elevate the McDonald's experience for customers, crew, and our global System.
Any question and answer during the earnings call provides examples of communication strategies. For example, executives use what we might teach as hedging or tentative language (“I think”); however, students can see these responses employed strategically. They persuade the audience by demonstrating humility and credibility—qualifying responses to show a cautious approach and, in effect, saying, “I don’t know everything.” This language also protects an executive whose prediction turns out wrong, and it conveys a conversational tone to build trust.
Although the news is good, the first question challenged the company’s reliance on “value,” particularly in the United States, where families are under increasing financial pressure. Here are the first question and answer as an example from the transcript (my notes in green italics):
David Palmer, Analyst, Evercore: Thank you, and thanks for all of your, comments. Sounds like you’re still exploring ways to bolster value perception in The US. Ahead of anything there, you know, could you just speak to where you think McDonald’s value and affordability scores are today in The US? You know, perhaps before and after Snack Wrap and your recent McValue menu changes. You know, where is the consumer perception today versus McDonald’s in the past and versus near end competitors and maybe even fast casual competitors?
And and if there’s a difference between The US perception in terms of value versus other key IOM markets, would love to hear about that as well. Thanks so much.
Chris Kemczynski, Chairman and Chief Executive Officer, McDonald’s Corporation: Hi, David. It’s Chris [builds trust with first names and a friendly tone]. Thanks for the question. I think [demonstrates conversational style and humility with hedging language] when we talk about value, it’s important that we we really break it down and and get very specific about the different consumer segments. And I’ll start with, our most loyal consumers, and these are the ones who are on our loyalty program [previews content].
Roughly a quarter of our business in The US is on our loyalty program [frames the response and emphasizes return business]. And what we see is if you [conversational style] are a loyalty member at McDonald’s, we have we have exceptional value and affordability scores amongst those consumers. And probably that’s most evidenced by what I shared in in the prepared remarks, which is the uptick that you see in terms of frequency when we have a loyal consumer in our loyalty program going from 10 roughly 10 visits to 26 visits. So I think [again] with our loyalty members, our most ardent McDonald’s customers, we’re in a really good position as it relates to value [reinforces “value” throughout] and affordability perception. If you move then to the McValue program, McValue is working.
And if you think about what we have with McValue, we have the $5 meal deal, which is the anchor for that. That continues to perform very well for us. And then we also have the buy one, add one for a dollar program. What’s interesting is [highlights what’s important] those two programs are very complementary. If you look at consumers who are using both, it’s only about 8% or so who are actually using both.
So they’re going after two very different occasions, two very different users, but compelling to both. So I feel good about the loyalty program. I feel good [uses anaphora to emphasize his confidence] about where we are with McValue. But the issue or the opportunity is if you add those two up, that’s, call it, roughly 50% of the business. And we know there’s the other 50% that today isn’t coming into our restaurant, isn’t using McValue, isn’t using the loyalty program [anaphora again], and that’s where we have the opportunity, which is around core menu pricing that we talked about in our prepared remarks [transitions to an “opportunity”—is more direct in the next section].
Today, too often, if you’re that consumer, you’re driving up to the restaurant and you’re seeing combo meals could be priced over $10 and that absolutely is shaping value perceptions and is shaping value perceptions in a negative way. So we’ve got to get that fixed [addresses concern directly]. As I mentioned in my remarks, we’re having, I think [again], very active and productive conversations with the franchisees. But the single biggest driver of what shapes a consumer’s overall perception of McDonald’s value is the menu board. And it’s when they drive up to the restaurant and they see the menu board, that’s what’s shaping the that’s the number one driver. [Could be clearer, but the gist is that the low-priced meals are good sellers, but pricier menu items negatively affect consumer perception.]
So we’ve got more work to do on that in The US. I’d say on the IOM [international operational markets—insider abbreviations for the audience] side of the business, we’re in a better position on that. Part of it is, as I mentioned in in the remarks [Fourth time he refers to the remarks—could demonstrate consistency/integrity] as well, we have a really strong EDAP program in all of our markets. So these are essentially $1 $2.03 dollars $4 euro pound whatever the currency is. But that is proving to be a very strong addition to the value programs in the IOM market.
And then also, as I mentioned, our operators there have been very prudent and I think [again] are doing the right things to make sure that our core menu pricing continues to be at leadership levels in the market. I would just note [tentative language], also on our international side, it’s not as competitive a market as it is in The U. S. There’s a lot of different players in The U. S.
We don’t face the same breadth of those players or competitors in our international markets. And so I think it’s a little bit easier for us to stand out and represent good value in international.
Walmart Exec Criticizes “Debbie Downers”
A Walmart executive’s claim that “Nobody wants [to hire] a Debbie Downer” may be misleading and is worth a more nuanced discussion with our students.
Executive Vice President and Chief People Officer Donna Morris cautions against being “constantly negative.” She says, “You know they’re going to show up [and] they’re going to bring the problem, never the solution. I like people who bring the problem and a suggestion for how they might resolve [it.]” Fair enough: Age-old advice to any working professional is to offer a solution along with a problem. Morris also distinguishes between being a “downer” and “toxic optimism,” but students may demonstrate a wide range of personality traits and communication practices in between.
One question is whether people with more negative Big Five personality traits could be valuable to an organization. Could those of us who tend towards neuroticism (🙋🏻♀️) or disagreeableness offer a service to the organization? For example, the many dismissed economists and silenced financial industry employees who warned about the 2008 Great Recession were characterized as “Debbie Downers” and worse.
Perhaps Morris illustrates a management issue. Could leaders be more receptive to hearing bad news? Could they do a better job coaching employees to present bad news persuasively and with possible solutions? This is what business communication faculty teach and organizational leaders could learn.
In addition to their delivery, the lesson for students may be to get perspective on their thinking. They might talk with others to be sure their ideas merit review. Are they selective in presenting bad news, or are they nitpicking? Do they present good news, point out benefits, and support others with positive feedback to balance out their keen insight about problems?
I presented character dimensions and virtues along a continuum in the book Recovery at Work. For example, hope rests somewhere between despair and optimism, which may exist at the same time. A despairing person at work may also feel optimistic that the organization will accept new ideas and take action for a more positive future.
Let’s accept and guide rather than belittle our employees who may be struggling at work.
Summer Break
I am taking a break from the blog, working on the 12th edition of the textbook and enjoying the summer sun! See you back in August.
— Amy Newman
Columbia President's Resignation
Columbia University President Katrina Armstrong’s resignation statement serves as a worthy example for analysis. The political situation is extremely controversial, and she avoids direct references.
Her emphasis is on the “interim” nature of her position. In other words, she wasn’t planning to stay long, anyway. She mentions this early in her short statement and reinforces her “few months” of service at the end. She also emphasizes up front that she will return to her former role at the university.
Armstrong speaks well of Columbia and subtly refers to the controversy, using words like “healing” and “moving forward.” At the end, she hints at having a bigger voice: “The world needs Columbia University, and you can be assured that I will do everything I can to tell that story.”
It’s difficult to think of what else she could reasonably say, given the university’s precarious situation with the government and with all its many constituents. She may have said just enough.
This is one of those messages that could be classified as positive or negative news, depending on the receiver’s perspective. But appointing yet another interim president is not great, for sure.
Passive Investing in Charts
Simple charts illustrate passive and active investing. A new documentary, “Tune Out the Noise,” which The Wall Street Journal calls “a nerdy and genuinely engrossing documentary about investment strategy,” might interest finance and other business students.
These two charts show the total net assets and the net asset flows of active and passive investments over time. The area chart is a useful way to illustrate the percentage of total assets, while the line chart illustrates dollar value over time, clearly showing a shift beginning around 2005.
This might be an opportunity to explain the difference between active investing (trying to outperform the market, which may involve frequent moves and higher costs) and passive investing (buying and holding stocks for the long term, often in index funds with lower fees). A WSJ article raises questions of humility for active investing:
Picking stocks is at heart an arrogant act.
It requires in the stock picker a confidence that most others are dunces, and that riches await those with better information and sharper instincts.
A class activity or assignment could ask students to research and create visuals for active and passive investments over time. Results seem to vary by asset class. For example, a recent Morningstar analysis found higher long-term success rates of active investing in real estate, bonds, and small-cap equities, and the lowest rates in U.S. large-cap equities.
Claude Wins a Writing Contest
A Washington Post reporter compared five AI tools and found Claude the clear winner. The prompts and analysis are interesting for a class discussion and activity.
The five prompts covered a range of communication topics: an apology to a friend, a CEO layoff message, a request to a spouse, a weird work proposal, and a breakup text. Five judges, “who have all written books and teach courses on communication,” rated the tools in this order:
Anthropic’s Claude
DeepSeek
Google’s Gemini
OpenAI’s ChatGPT
Microsoft Copilot
Judges found Copilot particularly “stilted” and “robotic,” generating the dreaded “hope you’re well.” That’s too bad because Copilot is built into all Microsoft 365 products, a popular choice for work.
I wish we could see all the writing samples and judges’ feedback, but the article includes only a couple of examples. But students could use the same prompts for a class activity and compare results.
We could ask students to put more effort into the prompt, with detailed context and a more thorough audience analysis. We also could give students more specific guidance for evaluating the results. Or, students could create their own prompts. With more instructions—both to AI and to students—students might rank the tools differently.
Comparing Stock Charts for Perspective
This was a bad week for the U.S. stock market, but graphics make the news look worse than it is. Students can compare charts to see how truncated axes affect perception.
Yahoo!’s monthly chart has a short range: 41,000 to 44,000 for this monthly line chart. With the red line and shading, the results look awful. Noting the 6.87% drop is helpful—it’s not great but not devastating either. For the 62% of Americans (varying largely by demographic group) who own stock in some way, their portfolios are unlikely to be invested 100% in DJIA stock, so their personal losses are probably smaller.
This one year chart, also Yahoo!’s, shows a more complete view of the market. Over a year, stocks were still in positive territory—green(!)—and the recent dip is in clearer perspective. Not that short-term investors and perhaps retirees shouldn’t be concerned, and we might be headed into a recession, but this chart recognizes the extraordinary gains in the past year as well as the recent losses.
Students can find longer-term charts to see an even fuller picture of U.S. stock market returns. They might also find, or need to create, charts with a Y-axis starting at 0.
As always, the data visualization depends on the audience and purpose. If your audience is television viewers, and your purpose is to engender fear, then short time frames and truncated axes do the trick. If you’re a financial advisor, and your audience is a client who is a long-term investor with a balanced portfolio, you would probably not show these charts at all and instead focus on their portfolio returns over time.
Musk Email Lands in Italy
Elon Musk’s five-bullet-points email didn’t go over well in the U.S., but the reaction is worse in Italy, raising questions about intercultural communication for students to discuss. The email asks government workers to list five accomplishments in the past week.
With the subject, “What did you do last week?,” these emails were met with mixed reactions in the U.S., with some agencies instructing their employees not to respond. But when Italian workers at Aviano Air Base received the email, the negative reaction was stronger.
Students can explore cultural differences. One framework to explain the different reactions is Hofstede’s model, particularly the dimension of individualist / collectivist society. As one Italian union representative said, Italy “is not the Wild West like the U.S.” This country comparison tool website describes individualism as follows:
The fundamental issue addressed by this dimension is the degree of interdependence a society maintains among its members. It has to do with whether people's self-image is defined in terms of “I” or “W.” In Individualist societies, people are supposed to look after themselves and their direct family only. In Collectivist societies people belong to “in groups” that take care of them in exchange for loyalty.
The differences, shown here according to the comparison tool, aren’t as great as we might think, but Italian unions represent a higher percentage of the population, are more highly centralized, and provide broader protections than U.S. unions do.
Students may find other differences driving these reactions. For example, this past week, Italian President Sergio Mattarella declined a meeting with Musk about a potential $1.5 billion deal for Starlink, the satellite internet service. The request raised concerns about a public institution negotiating with a private entity. All this might be intensified by Europe’s reaction to the U.S. political situation at the moment.
Southwest's Failed Attempt at Humor
When affecting people’s pocketbooks, use humor cautiously. This is a lesson Southwest learned this week after announcing bag fees for this first time in the airline’s history.
The message communicating the bad news is vague. This Instagram post describes what the company will do—offer free bags for certain customers—but omits the obvious change, a significant one for the company that always touted “bags fly free.”
Investors responded well, lifting the stock price in a show of support for potentially greater profits. But customers, as expected, are unhappy.
Although Southwest is known for its folksy way (the stock symbol is LUV), maybe now was not the best time for jokes. The post downplaying the news by comparing it to the NBA trade that outraged fans didn’t go well.
We might see this as a failing of character in two ways. First, a lack of compassion minimizes the impact on customers and, in a way, takes advantage of their loyalty. Second, although consistent with the brand, humor detracts from the bad news and seems like a lack of integrity—inconsistency with the message.
We’ll see how the change affects flying decisions, particularly whether loyalty extends beyond this perk.
Pew Study Shows Workers Worried About AI
A new Pew Research Center Study presents an opportunity to talk with students about their hopes and fears about AI. The report title, “U.S. Workers Are More Worried Than Hopeful About Future AI Use in the Workplace,” puts the main point squarely up front.
Of the American workers surveyed in October 2024, 81% were considered “non-AI users.” Seventeen percent hadn’t heard of AI use in the workplace.
In addition, “about one-in-ten workers say they use AI chatbots—such as ChatGPT, Gemini or Copilot—at work every day or a few times a week; 7% use them a few times a month.” Chatbot is a limited term; more accurately, this and other questions seem to be about generative and other AI, with functionality beyond simple chatbots. What do people—particularly those who don’t use or haven’t heard of how to use AI—think AI means? Also, a lot could change in a few months, so it will be interesting to see similar surveys as they emerge.
Given these low usage rates, it tracks that people are worried about AI. Without experience, people may be more fearful—and perhaps fear keeps them away. When we use AI more, we can understand the possibilities as well as the limitations and see how we need to maintain authority over our work.
Scott Galloway (Prof. G) answered a wealth manager’s question about whether AI could take his job. His recommendation was for the young professional to learn how to use AI—that the differentiator is how well he can use AI tools to improve his work in ways that the competition hasn’t yet learned. We might teach the same to our business communication students: use AI to your advantage, but don’t let it replace you, or your writing.
Words Removed From Government Sites and Other Comms
The list of words forbidden on U.S. government websites and other communications would make an interesting, although difficult, class conversation. The New York Times review of agency messages providing advice for updating government documentation (including school curricula) invites questions about word choice.
The Times points out that this list includes guidance from any agency and might not apply to all agencies. Still, I’m curious in which context some of these words and phrases should not be used, for example, pollution and mental health.
I won’t comment further, but I thought business communication faculty—and our students—might want to see the list, which is behind a NYT firewall. The reporters also say this list may be incomplete.
accessible
activism
activists
advocacy
advocate
advocates
affirming care
all-inclusive
allyship
anti-racism
antiracist
assigned at birth
assigned female at birth
assigned male at birth
at risk
barrier
barriers
belong
bias
biased
biased toward
biases
biases towards
biologically female
biologically male
BIPOC
Black
breastfeed + people
breastfeed + person
chestfeed + people
chestfeed + person
clean energy
climate crisis
climate science
commercial sex worker
community diversity
community equity
confirmation bias
cultural competence
cultural differences
cultural heritage
cultural sensitivity
culturally appropriate
culturally responsive
DEI
DEIA
DEIAB
DEIJ
disabilities
disability
discriminated
discrimination
discriminatory
disparity
diverse
diverse backgrounds
diverse communities
diverse community
diverse group
diverse groups
diversified
diversify
diversifying
diversity
enhance the diversity
enhancing diversity
environmental quality
equal opportunity
equality
equitable
equitableness
equity
ethnicity
excluded
exclusion
expression
female
females
feminism
fostering inclusivity
GBV
gender
gender based
gender based violence
gender diversity
gender identity
gender ideology
gender-affirming care
genders
Gulf of Mexico
hate speech
health disparity
health equity
hispanic minority
historically
identity
immigrants
implicit bias
implicit biases
inclusion
inclusive
inclusive leadership
inclusiveness
inclusivity
increase diversity
increase the diversity
indigenous community
inequalities
inequality
inequitable
inequities
inequity
injustice
institutional
intersectional
intersectionality
key groups
key people
key populations
Latinx
LGBT
LGBTQ
marginalize
marginalized
men who have sex with men
mental health
minorities
minority
most risk
MSM
multicultural
Mx
Native American
non-binary
nonbinary
oppression
oppressive
orientation
people + uterus
people-centered care
person-centered
person-centered care
polarization
political
pollution
pregnant people
pregnant person
pregnant persons
prejudice
privilege
privileges
promote diversity
promoting diversity
pronoun
pronouns
prostitute
race
race and ethnicity
racial
racial diversity
racial identity
racial inequality
racial justice
racially
racism
segregation
sense of belonging
sex
sexual preferences
sexuality
social justice
sociocultural
socioeconomic
status
stereotype
stereotypes
systemic
systemically
they/them
trans
transgender
transsexual
trauma
traumatic
tribal
unconscious bias
underappreciated
underprivileged
underrepresentation
underrepresented
underserved
undervalued
victim
victims
vulnerable populations
women
women and underrepresented
Kroger Is Vague About CEO Departure
Kroger’s CEO is leaving the company, but the reason is unclear. The official statement—and no word from the outgoing CEO—leaves us wondering what happened, which could conjure even worse stories.
The statement says Rodney McMullen, who started his career as a stock clerk while in college in 1978, left because of “his personal conduct that, while unrelated to the business, was inconsistent with Kroger's Policy on Business Ethics.” We’re told that an investigation happened, and we’re told what the conduct was not: “not related to the Company's financial performance, operations or reporting, and it did not involve any Kroger associates.”
Naturally, I’m curious. This sounds like a sad ending for a distinguished career. Unlike other leader-departure statements, we see no acknowledgement of McMullen’s long tenure at the company. Other issues might contribute to the traditional missing quotes about a leader’s contribution: McMullen led an attempted acquisition of Albertsons, which failed because of regulatory issues, and now Albertsons is suing the company for failing to do enough.
My imagination is going wild. I wonder whether it’s worse to keep the “conduct” a secret, although I’m guessing the decision protects McMullen’s privacy and dignity. The company’s objective is to assure investors that the behavior hasn’t affected business—although of course it does. Shares fell after the news, compounded by sales falling below expectations.
As usual in these situations, what’s called a “resignation” probably isn’t—at least not in the way you or I would resign from a job. This, too, preserves McMullen’s dignity.
Delta CEO Interview After Crash Focuses on PR and Safety
After a Delta flight flipped with 76 passengers and 4 crew members, CEO Ed Bastian interviewed with CBS News and focused on defending the company and the safety of air travel. The situation was particularly dramatic because it was on video, in flames at first, and then upside down with people exiting. It is miraculous that everyone survived the ordeal.
The interview began by asking Bastian what went wrong, and he responded, “Before I get to your question, Chris, I want to express my deep…” I thought he would first express compassion for those affected which is typically how crisis communication statements start. Instead, he complimented the crew, immediately protecting the company by defending their actions as well as emphasizing the Endeavor operator to distance the Delta brand. He then talked about “the safety embedded in the systems,” including extensive training. At least he didn’t say, “Safety is our top priority.”
At 2:33 into the 5:49-minute video, Gayle King finally asks about the video showing the flipped plane. To add drama, she asks about Bastian seeing the plane with the Delta logo. This is his chance to talk about his feelings. Again, he says, “Safety is embedded in our system,” and talks about the training and preparation. Then she asks about the Trump Administration cuts, and Bastian says the cuts are minimal and don’t affect them.
Bastian says, twice, that flying is the safest way to travel. Students could count the number of times he says versions of “safe.”
In the video, he says not a peep about the trauma people endured, which might be nice for the CEO to acknowledge regardless of the cause.