Browse by Chapter 6: Neutral and Positive Messages Featured April 19, 2026 Tough PR Week for DoorDash April 19, 2026 Read more → April 19, 2026 March 6, 2026 McDonald’s Video Recovery March 6, 2026 Read more → March 6, 2026 January 22, 2026 Jargony Press Release January 22, 2026 Read more → January 22, 2026 December 7, 2025 Netflix Announces Warner Bros. Acquisition December 7, 2025 Read more → December 7, 2025 October 3, 2025 Spotify Leadership Announcement: What’s Not Said October 3, 2025 Read more → October 3, 2025 August 26, 2025 Another Case for the Thank-You Note: Generosity August 26, 2025 Read more → August 26, 2025 August 7, 2025 McDonald's Quarterly Earnings Report and Comm Strategies August 7, 2025 Read more → August 7, 2025 March 29, 2025 Columbia President's Resignation March 29, 2025 Read more → March 29, 2025 December 12, 2024 Lyft and Apple Updating Terms of Service December 12, 2024 Read more → December 12, 2024 November 24, 2024 Red Lobster CEO Explains Post-Bankruptcy Strategy November 24, 2024 Read more → November 24, 2024 November 9, 2024 How to Introduce People via Email November 9, 2024 Read more → November 9, 2024 November 3, 2024 Two Examples of Personal, Handwritten Notes November 3, 2024 Read more → November 3, 2024 September 15, 2024 Employee Engagement Example September 15, 2024 Read more → September 15, 2024 August 29, 2024 OOO Messages That Allow a Break August 29, 2024 Read more → August 29, 2024 August 12, 2024 Yelp Exec on AI and Authenticity August 12, 2024 Read more → August 12, 2024 July 27, 2024 Shipping Note Shows Trek Light’s Personality July 27, 2024 Read more → July 27, 2024 July 5, 2024 Zuckerberg's July 4 Video July 5, 2024 Read more → July 5, 2024 April 26, 2024 Audience Shift Practice: New Airline Rules April 26, 2024 Read more → April 26, 2024 April 23, 2024 VW's “Neutral” Response to Union April 23, 2024 Read more → April 23, 2024 February 28, 2024 ChatGPT Accepted My Apology February 28, 2024 Read more → February 28, 2024 February 24, 2024 Comms Around Capital One's Discover Acquisition February 24, 2024 Read more → February 24, 2024 January 21, 2024 Niecy Nash Thanks Herself in an Emotional Speech January 21, 2024 Read more → January 21, 2024 January 12, 2024 Costco Accepts the Union with Humility January 12, 2024 Read more → January 12, 2024 December 27, 2023 New Slack CEO's Message to Staff December 27, 2023 Read more → December 27, 2023 September 15, 2023 Analyzing BP's CEO Resignation Announcement September 15, 2023 Read more → September 15, 2023 July 12, 2023 Roku and Shopify News Release Emphasizes “Integrating” July 12, 2023 Read more → July 12, 2023 June 18, 2023 New Twitter CEO's First Email June 18, 2023 Read more → June 18, 2023 May 11, 2023 Opting Out of Mother's Day Ads May 11, 2023 Read more → May 11, 2023 May 6, 2023 Darden and Ruth’s Chris Acquisition Announcement May 6, 2023 Read more → May 6, 2023 February 17, 2023 Microsoft Responds to Feedback About Creepy AI February 17, 2023 Read more → February 17, 2023