Browse by Chapter 6: Neutral and Positive Messages Featured April 19, 2026 Tough PR Week for DoorDash April 19, 2026 April 19, 2026 March 6, 2026 McDonald’s Video Recovery March 6, 2026 March 6, 2026 January 22, 2026 Jargony Press Release January 22, 2026 January 22, 2026 December 7, 2025 Netflix Announces Warner Bros. Acquisition December 7, 2025 December 7, 2025 October 3, 2025 Spotify Leadership Announcement: What’s Not Said October 3, 2025 October 3, 2025 August 26, 2025 Another Case for the Thank-You Note: Generosity August 26, 2025 August 26, 2025 August 7, 2025 McDonald's Quarterly Earnings Report and Comm Strategies August 7, 2025 August 7, 2025 March 29, 2025 Columbia President's Resignation March 29, 2025 March 29, 2025 December 12, 2024 Lyft and Apple Updating Terms of Service December 12, 2024 December 12, 2024 November 24, 2024 Red Lobster CEO Explains Post-Bankruptcy Strategy November 24, 2024 November 24, 2024 November 9, 2024 How to Introduce People via Email November 9, 2024 November 9, 2024 November 3, 2024 Two Examples of Personal, Handwritten Notes November 3, 2024 November 3, 2024 September 15, 2024 Employee Engagement Example September 15, 2024 September 15, 2024 August 29, 2024 OOO Messages That Allow a Break August 29, 2024 August 29, 2024 August 12, 2024 Yelp Exec on AI and Authenticity August 12, 2024 August 12, 2024 July 27, 2024 Shipping Note Shows Trek Light’s Personality July 27, 2024 July 27, 2024 July 5, 2024 Zuckerberg's July 4 Video July 5, 2024 July 5, 2024 April 26, 2024 Audience Shift Practice: New Airline Rules April 26, 2024 April 26, 2024 April 23, 2024 VW's “Neutral” Response to Union April 23, 2024 April 23, 2024 February 28, 2024 ChatGPT Accepted My Apology February 28, 2024 February 28, 2024 February 24, 2024 Comms Around Capital One's Discover Acquisition February 24, 2024 February 24, 2024 January 21, 2024 Niecy Nash Thanks Herself in an Emotional Speech January 21, 2024 January 21, 2024 January 12, 2024 Costco Accepts the Union with Humility January 12, 2024 January 12, 2024 December 27, 2023 New Slack CEO's Message to Staff December 27, 2023 December 27, 2023 September 15, 2023 Analyzing BP's CEO Resignation Announcement September 15, 2023 September 15, 2023 July 12, 2023 Roku and Shopify News Release Emphasizes “Integrating” July 12, 2023 July 12, 2023 June 18, 2023 New Twitter CEO's First Email June 18, 2023 June 18, 2023 May 11, 2023 Opting Out of Mother's Day Ads May 11, 2023 May 11, 2023 May 6, 2023 Darden and Ruth’s Chris Acquisition Announcement May 6, 2023 May 6, 2023 February 17, 2023 Microsoft Responds to Feedback About Creepy AI February 17, 2023 February 17, 2023
