New Slack CEO's Message to Staff

A friend suggested I post more positive examples, and I’m glad for the challenge. If you find others, please send them along. This one appeared on LinkedIn from Slack’s new CEO Denise Holland Dresser as a summary of “what’s top of mind.”

With cute but tasteful emojis, Dresser writes about her gratitude for the team, productivity tools of the platform, happy customers, work efficiencies, and the future. Yes, it’s a feel-good, promotional message, but Dresser is concise and grounded. Her personality comes through just enough, without spilling over the screen. Her subheadings aren’t quite parallel, but I’m picky. Students benefit from seeing examples of positive messages, and this is a good one to share.

Dresser left Salesforce in November, along with several other departing executives and laid off employees in the past year. Slack, too, has had its share of turnover: Dresser will be the third CEO in about a year. But none of that matters now. Dresser is all-in at Slack or, at least, that’s what her message says.