Netflix Announces Warner Bros. Acquisition
The acquisition called an “unprecedented threat to the global exhibition business” is getting surprisingly little communication from Netflix, the acquirer. This situation illustrates positive news that is also persuasive, trying to convince readers that the business decision is a sound one.
In an email to subscribers, “Welcoming Warner Bros. to Netflix,” the company says little. The emphasis is on nothing changing at the moment, but the merging of media and genre is jarring: Casablanca, Game of Thrones, and KPop Demon Hunters in one breath and “TV shows, movies, games, and live programming” in another.
Company leaders express more excitement in the news release. At the top, all criticism seems to be addressed with the promises of increased customer value and, sounding vague but confident, greater opportunities for creatives and a stronger entertainment industry.
Transaction Unites Warner Bros.’ Iconic Franchises and Storied Libraries with Netflix’s Leading Entertainment Service, Creating an Extraordinary Offering for Consumers
Netflix to Maintain Warner Bros.’ Current Operations
Combination Will Offer More Choice and Greater Value for Consumers, Create More Opportunities for the Creative Community and Generate Shareholder Value
Acquisition Will Strengthen the Entertainment Industry
Students might analyze these claims against criticism of the acquisition. Critics argue potentially higher prices for consumers, fewer jobs because of consolidation, the death of movie theaters—and an antitrust violation.
A search of my inbox revealed this 2011 email from Reed Hastings about spinning off the mailed DVD business. What a quaint, simple time that was, when the CEO signed his own emails, acknowledged members who felt “we lacked respect and humility,” and apologized for a small, but deeply felt change.