Fake Menu for Guy Fieri's Restaurant

Note to business owners: register all web domains similar to your company's name. Guy Fieri didn't, and a prankster created a fake menu on guysamericankitchenandbar.com. Fieri's restaurant is at the URL GuysAmerican.com, and the fake menu is a good visual imitation of the real one.

 Bryan Mytko had some fun with the idea and bragged about it on Twitter:

This is the second time Fieri is doing damage control in the past few months. The fake menu follows a scathing New York Times review of Fieri's restaurant.

Discussion Starters:

• What other domains should Guy Fieri have registered? At Easy Who Is, check a few more similar names to see who owns them. 
• Should Guy Fieri try to get the domain back? If the owner wants him to pay, what do you think would be an appropriate price?

Burger King's Twitter Feed Hacked

Burger King is the latest victim of Twitter hacking. With its page image turned into a McDonald's logo, the company suffered embarrassment for an hour before Twitter closed down the account.

 

Within this time, the hacker offended Burger King employees, promoted a musician, and claimed that the company had been sold to McDonald's. The first tweet was, "We just got sold to McDonalds! Look for McDonalds in a hood near you." Another tweet read, "We caught one of our employees in the bathroom doing this..." with a photo of someone shooting a syringe into his arm.

During the incident, @McDonald's tweeted, "We empathize with our @BurgerKing counterparts. Rest assured, we had nothing to do with the hacking."

Burger King shared this statement with Mashable:

 

When Burger King regained control of its Twitter feed, the writer acknowledged the thousands of new followers and tweeted, "Interesting day here at Burger King, but we're back! Welcome to our new followers. Hope you all stick around!"

Meanwhile, Twitter is under fire for so many recent hacks. In response, the site may institute two-factor authentication, which requires a user to respond to a text message before gaining access to the account from a mobile device. Facebook, Google, and Dropbox already have similar processes in place.

Discussion Starters:

• How do you think the hacking occurred? Where might Burger King have vulnerabilities in its Twitter feed or process?
• How do you assess Burger King's response? What, if anything, could the company have done differently?

S&P Emails and IMs Part of Government Suit

When will people learn that internal communications can go public? The federal government is suing Standard & Poor's for knowingly rating securities too highly, in effect, bolstering deals before the 2008 financial crisis. Internal emails and instant messages support this claim.

In one IM exchange, two analysts discuss a pending crash, and one admits that "we give in anyway."

In another exchange, one analyst IMs to another that "we rate every deal...it could be structured by cows." And in an email exchange, an analyst describes the pressure at S&P, and a client questions the built-in conflict of interest.

Although the video doesn't seem to be available online, analysts created a parody of the song, "Burning Down the House," by the Talking Heads.

What was apparently clear to some pockets of Wall Street took a while to hit Main Street, where the real damage was done. 

Discussion Starters:

• How else could these analysts have handled the pressure they were under?
• Why did these analysts feel comfortable communicating this way? Do you think S&P doesn't have a clear email policy? What else could be going on?

Applebee's Receipt Goes Public

Unhappy with not receiving a tip, an Applebee's server posted the signed check online-and got fired. The customer, Pastor Alois Bell, crossed out the 18% tip automatically added for large parties and wrote "0%" with the note, "I give God 10% why do you get 18?" The server, Chelsea, posted the receipt to the Atheism forum on Reddit.

Bell apparently left a $6 cash tip, but the server, Chelsea, was still offended by the note. When Bell learned that the receipt was posted online, she returned to Applebee's and demanded that everyone be fired. Later, she regreted her actions, calling them a lapse in judgement: "I've brought embarrassment to my church and ministry."

As expected, social media reactions are mixed, with many comments criticizing Applebee's decision to fire Chelsea. The company posted this response to its Facebook page: 

"We wish this situation hadn't happened. Our Guests' personal information-including their meal check-is private, and neither Applebee's nor its franchisees have a right to share this information publicly. We value our Guests' trust above all else. Our franchisee has apologized to the Guest and has taken disciplinary action with the Team Member for violating their Guest's right to privacy."

In addition, the CEO posted a statement on Applebee's website, including the excerpt from the policy:

"Employees must honor the privacy rights of APPLEBEE's and its employees by seeking permission before writing about or displaying internal APPLEBEE'S happenings that might be considered to be a breach of privacy and confidentiality. This shall include, but not be limited to, posting of photographs, video, or audio of APPLEBEE'S employees or its customers, suppliers, agents or competitors, without first obtaining written approval from the Vice President of Operations. . . . Employees who violate this policy will be subject to disciplinary action, up to and including termination of employment."

Image source.

Discussion Starters:

• What's your reaction to Chelsea's posting the receipt online? Was it her right, or did she misstep?
• Did Applebee's do the right thing by firing Chelsea? Why or why not? How do you assess the company's rationale-that posting the receipt was a violation of the guest's privacy?
• Read the CEO's statement. What do you consider his strongest and weakest arguments for terminating Chelsea?

Teacher May Be Fired for Posting Pics of Students

A teacher is under pressure for posting pictures of her students with duct tape across their mouths. What was intended as a funny moment within a class has become an issue for an Ohio school board.

When a middle-school student had trouble with her binder, 33-year-old teacher Melissa Cairns gave her some duct tape to hold it together. Instead, the student put the tape across her mouth. Getting a laugh from students encouraged others to do the same.

According to Cairns, the students asked her to talk a picture. She did. And posted it to Facebook with the caption, "Finally found a way to get them to be quiet!!!"

Another school employee reported her. Cairns removed the picture, as requested, but she is now suspended on unpaid leave, awaiting the school's decision. 

Discussion Starters:

• What about the teacher's perspective (in her video interview) makes sense to you? What doesn't?
• If you were the school principal, how would you handle the situation? 
• Imagine that you're a parent of one of the children whose picture was posted. What do you suppose your reaction might be?
• The CNET article refers to Cairns' "private" Facebook page. Is Facebook private?
• What could a school do to prevent this type of situation in the future?

More Teens and Young Adults Use Tumblr than Facebook

Is Facebook becoming passé?  Among 13-to-18-year-olds and 19-to-25-year-olds, Tumblr is the social media winner, according to one recent study. Although Facebook is still popular among these age groups, 55 % of teens and 52% of the young adults are on the site, compared to 61% and 57% on Tumblr.

One digital marketing consultant explains the difference this way:

"Facebook is where teens and young adults connect with family and some friends. Tumblr is where they connect with like-minded people about the topics they care about."

With its single-subject, short blog entries and animated GIFs, Tumblr appeals to the younger crowd. Facebook certainly is showing its age, with the average user now 40.5-not exactly the Harvard social seeker of its roots.

Survey researcher Gary Tan, 31, is concerned that he's already a "geezer":

"To be honest, it's a sobering notion that there's some piece of technology out there that you and your peer group doesn't use and doesn't understand. As far as I can tell, it might be a first for me and my geezer friends."

This survey is consistent with other reports that teens may not be as excited about Facebook as their older peers. A Los Angeles Times article in May 2012 reported that young people's "goal is to hook up with smaller circles of friends and share their thoughts and feelings away from the prying eyes of Mom and Dad." When parents are online, it's just not as much fun anymore.

Image source.

Discussion Starters:

• Does this latest survey match with your experience of social media sites? If you have younger brothers and sisters, do you find them interested in sites other than Facebook?
• What reaction do you have to the survey? Do you feel old and stodgy on Facebook?

Lance Armstrong's Doping Confession

After years of denying using performance-enhancing drugs, Lance Armstrong has finally admitted to doping. Although already under a lifetime ban of participating in Tour de France events and stripped of seven of his Tour de France titles and lucrative endorsements, the cyclist had held fast to his message: "I have never doped." He even sued some of his accusers.

But during an interview with Oprah Winfrey, Armstrong has finally come clean. The interview will air later this week with more details of the confession.

Things may get even worse for Armstrong. The federal government may join a whistleblower lawsuit to recoup money paid to Armstrong by the U.S. Postal Service to sponsor his cycling team. And if he officially admits drug use to the  World Anti-Doping Agency, he may face more lawsuits and fines.

Questions remain, for example, whether Armstrong will implicate others and what they may face.

Discussion Starters:

• Why did Armstrong choose to confess now? Why did he choose an interview with Oprah Winfrey to tell us the news?
• When the interview is aired, pay attention to Armstrong's word choices and language. Analyze his approach and delivery. What makes him credible now-or not?

Facebook's App Has Security Problems

For the new year, Facebook posted a "Midnight Message Delivery" app for people to send notes when the clock struck 12. It was a cute idea, but the app was easily hacked.

A computer science student first discovered the security flaw. Jack Jenkins found that changing the message ID brings users to different messages intended to be private. For example, this message has a confirmation number at the end that can be changed easily: http://www.facebookstories.com/midnightdelivery/confirmation?id=76188.

Being able to read private messages was one issue; another was the ability to delete messages that people believed would be received.

Facebook has since disabled the app.

Discussion Starters:

• How does such a security flaw affect Facebook's credibility? To what extent could this affect people's trust in future Facebook apps?
• In addition to disabling the app, should Facebook post a message about the flaw? If so, what should the company say? 

Ten Jargon Words of 2012

PR Daily asked readers to report their top jargon words of the year.

The winners are:

• Game-changer
• At the end of the day (and its cousin, having said that)
• YOLO
• Epic
• Low-hanging fruit
• Value-add
• Impactful
• Utilize

Some of these are real hangers-on. We're not yet tired of "epic fail," for example? But others are newer-at least to me. YOLO suddenly seems more popular than Pinterest.

Image source: PR Daily.

Discussion Starters:

• What do these words mean? After you define each, try to find a substitute.
• What's the problem with overusing jargon? Is it a big deal at all?

Anheuser-Busch to Paramount: Remove Budweiser Logo from "Flight"

In the new movie, "Flight," Denzel Washington's character, a pilot, is drinking a Budweiser beer while he lands a plane. Anheuser-Busch doesn't like the publicity and has asked Paramount to omit its logo from digital and future versions of the film.

 

In a statement to the Associated Press, Rod McCarthy, vice president of Budweiser said, "We would never condone the misuse of our products, and have a long history of promoting responsible drinking and preventing drunk driving. We have asked the studio to obscure the Budweiser trademark in current digital copies of the movie and on all subsequent adaptations of the film, including DVD, On Demand, streaming and additional prints not yet distributed to theaters."

A distributor of Stoli vodka, another alcohol represented in the movie, also is unhappy with the depiction of the brand. A representative of William Grant & Sons told the Associated Press, "Considering the subject matter of this film, it is not something in which we would have participated."

These companies may be out of luck. As the Associated Press explains, courts have ruled that movies can use representations of brands without permission:

"Trademark laws 'don't exist to give companies the right to control and censor movies and TV shows that might happen to include real-world items,' said Daniel Nazer, a resident fellow at Stanford Law School's Fair Use Project. 'It is the case that often filmmakers get paid by companies to include their products. I think that's sort of led to a culture where they expect they'll have control. That's not a right the trademark law gives them.'"

Image source.

Discussion Starters:

• What's your view of how alcohol is depicted in the movie? Do these companies have a right to try to protect their brand in this way?
• How do you think Paramount decided to use these brands? Did the movie producers not think about the impact on brands, did they consider the consequences and ignore them, or something else?
• How could this type of situation be prevented in the future? What are the responsibilities of filmmakers and brands?

Criminal Charges for False Rumors About Hurricane

@ComfortablySmug may not be laughing since New York City Councilman Peter Vallone is pushing for criminal charges for spreading false information about Hurricane Sandy. Shashank Tripathi, who owns the Twitter handle, has since resigned as campaign manager for a congressional candidate. Tripathi also was a former assistant district attorney in Astoria, Queens.

Tripathi's tweets included false and accurate information, a mix that Vallone says is dangerous because it gives more legitimacy to the falsehoods.

Although Vallone admits this is a difficult case to prove, he's hoping it will deter similar behavior in the future. At a minimum, the criticism inspired Tripathi to issue this apology:

Tweets image source.

Discussion Starters:

• What's your view of Tripathi's tweets: harmless fun, potentially dangerous, or something else?
• Is the councilman taking the right approach in trying to press charges? What, if any, other consequences should Tripathi face?

Chase Emails Customers About Fees During Hurricane Sandy

Chase bank is communicating with customers about Hurricane Sandy. Before the storm hit land, the company emailed customers about plans to waive fees. It's an interesting email and shows the company's kinder side.

On its website, Chase repeats a version of the open paragraph and provides customers with information about open branches. The branch locator allows customers to search for branches and see the status of each.

As of this writing, neither Bank of America nor HSBC have similar messages on their websites.

Discussion Starter and Assignment Idea: 

• What is your reaction to Chase's email to customers?
• Go to the websites of other major banks. Do you find messages similar to that of Chase? How do they compare?

Apple's Ad Sounds More Like an Attack

Apple followed the court order to post the Samsung lawsuit ruling, but the company followed only the letter of the law. Information Week and other sources call the notification on Apple's website a mockery.

Apple sued Samsung for copying its iPad design too closely when creating its tablet, the Galaxy. But the company lost the patent infringement lawsuit and, as a result, was required to communicate the decision, according to  Information Week:

"The court gave Apple seven days to post notification of the ruling in a font of no less than 11 pixels, with a link to the ruling, that must remain on Apple's U.K website for six months or until the court orders otherwise. It also required Apple to publish the same notification in the first five pages of the Financial Times, the Daily Mail, The Guardian, Mobile Magazine, and T3 magazine, in a font of no less than 14 pixels."

In the notification, however, Apple takes several stabs at Samsung. Apple quotes the judge's ruling about the Apple design:

"It is an understated, smooth and simple product. It is a cool design."

"The informed user's overall impression of each of the Samsung Galaxy Tablets is the following. From the front they belong to the family which includes the Apple design; but the Samsung products are very thin, almost insubstantial members of that family with unusual details on the back. They do not have the same understated and extreme simplicity which is possessed by the Apple design. They are not as cool."

Apple posts a link to the ruling, as required, but then ends with another blow to its competitor:

"However, in a case tried in Germany regarding the same patent, the court found that Samsung engaged in unfair competition by copying the iPad design. A U.S. jury also found Samsung guilty of infringing on Apple's design and utility patents, awarding over one billion U.S. dollars in damages to Apple Inc. So while the U.K. court did not find Samsung guilty of infringement, other courts have recognized that in the course of creating its Galaxy tablet, Samsung willfully copied Apple's far more popular iPad."

Image source.

UPDATE: After being reprimanded by the UK court, Apple has replaced its notice with a revision.

Discussion Starters:

• Did Apple take the right approach for the company? Did the company do the right thing? What are the arguments for and against this approach?
  
• Should the judge have been even more specific in instructing Apple how to post the decision? Why or why not?

Another Premature News Report: Dow Chemical

For the second time in two weeks, bad news was inadvertently released ahead of schedule. Although Dow Chemical had planned to announce 2,400 employee layoffs and 20 plant closings on Thursday morning with its quarterly earnings statement, the news went out as a draft Tuesday night.

On Dow Chemical's earnings conference call, Doug May, VP of investor relations, explained the mishap in his introduction:

"Good morning, everyone, and welcome. Thank you for joining us on such short notice and being flexible with your schedules. As you know, we issued our earnings press release yesterday evening, October 23. This was earlier than usual due to an inadvertent and premature release of our restructuring announcement. Both the restructuring release and the earnings release went out on Business Wire and were posted on the Internet on dow.com."

In this case, the market reacted favorably to the restructuring. However, for Google, in a similar situation last week, the result wasn't nearly as positive.

Google's intent was to release its disappointing third-quarter results after the closing bell, but the draft statement slipped out on at 12:30 p.m. with the text "PENDING LARRY QUOTE." CEO Larry Page briefly said on the earnings call, "I'm sorry for the scramble earlier today."

Google blamed its finanial printer, RR Donnelly:

"Earlier this morning RR Donnelley, the financial printer, informed us that they had filed our draft 8K earnings statement without authorization. We have ceased trading on NASDAQ while we work to finalize the document. Once it's finalized we will release our earnings, resume trading on NASDAQ and hold our earnings call as normal at 1:30 PM PT."

Google shares lost about 9% before trading was halted.

Discussion Starters:

• Why is it important for companies to coordinate disappointing market news, such as layoffs and quarterly earnings?
• What controls should a company have in place to avoid this type of situation?

Wyclef Jean's Failed Haitian Charity

Haitian-American rapper Wyclef Jean's charity is now defunct, with questions of impropriety in its wake. A New York Times article, "In Haiti, Little Can Be Found of a Hip-Hop Artist's Charity," cites angry creditors wondering what happened to $16 million in donations and "trail of debts, unfinished projects, and broken promises."

According to the New York Times article, Jean was using funds for his personal benefit: 

"The forensic audit examined $3 million of the charity's 2005 to 2009 expenses and found $256,580 in illegitimate benefits to Mr. Jean and other Yéle board and staff members as well as improper or potentially improper transactions. These included $24,000 for Mr. Jean's chauffeur services and $30,763 for a private jet that transported Lindsay Lohan from New Jersey to a benefit in Chicago that raised only $66,000."

When accused of misdirecting funds, Jean said that he didn't need the money, offering as evidence, "I have a watch collection worth $500,000." This didn't quite endear people to his cause.

In his new book, "Purpose: An Immigrant's Story," Jean denies wrongdoing. Rather, he claims that he is the victim of "crucifixion."

A CEO letter that was posted on the charity's now-defunct website refers to "better accountability, more impact and greater financial transparency" and "a more disciplined Yéle Haiti." It's too late for that now. 

Image source.

Discussion Starters:

•  Read the CEO letter. Which parts are the most and least convincing?
•  Read the New York Times article. Which side of the story do you believe? 

Chase Misses on Philanthropy Program

AdAge ran an article lambasting the Chase Community Giving Program, a Facebook-based, philanthropic campaign.

The program certainly has had some success. If one measure of engagement is the number of Facebook "likes," then the page is a sure winner, with 3.8 million. Also, in 2012 alone (the program has run since 2009), 196 charities received $5 million in prizes, based on online votes.

But the article criticizes Chase's voting process:

"The same charges of voting fraud that have plagued the contest since it started also resurfaced this year, and Chase has been accused of conducting a secret vote count that allows it to block winners whose mission is not consistent with the bank's public image.   Even some of the winners were disgruntled, wondering whether the effort they had to make with their limited resources had actually left them worse off in the end."

Also, apparently a clerical error promised $10,000 in prizes to 15 charities that didn't win enough votes. Chase made good on the commitment but soured the program's credibility.

Chase's apology, shown here, received more than 6,500 "likes," but it may not be enough to offset comments such as this from a representative of a pet sanctuary:

"This mistake of theirs caused damage to each organization's ability to raise funds, since our supporters think we won 10K, and it damages the integrity of the organizations as well; people will think we did something wrong to cause us to lose the $10K."

B.L. Ochman, the author of the AdAge article offers this advice for companies running online contests: 

• [Understand that] Facebook is not a secure site for nominations or voting. 
• Acknowledge screw-ups openly.  ions stand to gain from engaging in productive conversations with both positive and negative responders.
• Don't be in such a hurry to announce winners. 
• Show us where the money goes. 
• Take viable steps to prevent cheating next year.

Discussion Starters:

• What else could Chase do now to redeem the program's credibility?
• Looking at the Facebook page, what suggestions do you have for Chase to improve its communications with online voters?

Strikes at Foxconn

Once again, Foxconn is in the news for labor issues. Although the company denies allegations, reports show workers on strike because of poor working conditions and unrealistic expectations for production. The maker of the iPhone 5 and other Apple products acknowledged two small disputes but no organized strike or stoppage. 

Last week, videos showed workers rioting. This Reuters report calls the situation "the dark side of tech assembly plants in China."

According to China Labor Watch, a watch group based in New York, between 3,000 and 4,000 workers have gone on strike. The group explains the conflict in a press release:

"In addition to demanding that workers work during the holiday, Foxconn raised overly strict demands on product quality without providing worker training for the corresponding skills. This led to workers turning out products that did not meet standards and ultimately put a tremendous amount of pressure on workers. Additionally, quality control inspectors fell into to conflicts with workers and were beat up multiple times by workers. Factory management turned a deaf ear to complaints about these conflicts and took no corrective measures. The result of both of these circumstances was a widespread work stoppage on the factory floor among workers and inspectors."

 Discussion Starters:

• So far, Apple has not issued a response to the latest news at Foxconn. Should the company respond, and if so, how?
• What is Apple's responsibility in this situation with its major supplier? What should the company do?

McDonald's Posts Calories: What's the Reaction?

This week, McDonald's will post calories on all menus nationwide. The company is acting ahead of the federal requirement, which is part of the health care bill upheld by the Supreme Court. No definitive direction or timeline has been established, so McDonald's is taking the initiative and possibly leading the way for other large chains.

In an interview with NPR, McDonald's President Jan Fields explains the decision: "We're voluntarily taking a lead in this area because we feel it's important to do this for our customers." However, critics say that this is more of a PR move for the company than a focus on public health. A representative for a food watchdog group, Sara Deon, said of McDonald's food choices, "Offering a healthier option in the Happy Meal doesn't put an end to the marketing that's directed at children. The healthier options overall are little more than a vehicle for selling more of McDonald's bread and butter - burgers, fries, and soda."

The Wall Street Journal tallied people's reactions online in this infographic:

Research about the whether posting calories affects people's choices seems to be mixed. In a Stanford University study, people reduced their calorie orders by only 6% at Starbucks after the company posted the information on its menu (although people who ordered 250 calories of food or more reduced their orders by 26%). Jan Fields admits that the effect may be minimal, but she told The New York Times that people liked having the information and that "This is all still very new."

Discussion Starters:

• What's your view of posting calories on menus. Do you think this will affect consumers' choices?
• Based on the reactions so far, is this a smart decision for McDonald's?

Beware of "Exploding" Studies

Twice in two weeks I've read a similar headline about a Northwestern University study: "Study Explodes the Myth of Internet-Based Information Overload." Authors of these articles should be mindful of the implications of research-and look more carefully at the methodology.

The study, involving a mere seven focus groups of 77 participants on vacation in Las Vegas, asked people about information they receive through the web and other media sources and how they feel about it. A relatively small study that doesn't look at behavior should be considered cautiously. Eszter Hargittai, lead author of the study, drew this conclusion:

"There's definitely some frustration with the quality of some of the information available. But these frustrations were accompanied by enthusiasm and excitement on a more general level about overall media choices."

Fair enough. But articles such as Social Media Today's is not exactly in line with the study's reach and impact. Northwestern University's own descriptions seem more appropriate:

"'Information overload' may be an exaggerated way to describe today's always-on media environment. Actually, very few Americans seem to feel bogged down or overwhelmed by the volume of news and information at their fingertips and on their screens, according to a new Northwestern University study."

"Most of the participants said television was their most used form of media, followed closely by websites. When asked how they felt about the amount of information available to them, few mentioned feeling overwhelmed or that they suffered from 'information overload.'"

On the other hand, the Social Media Today article raises a good point about exaggeration on the other side of the argument:

"Listen to enough hysterical warnings and dire forecasts and you'd think that information overload is leading us to some kind of bleak, post-apocalyptic future. In an Advertising Age column he wrote back in 2007, Edelman Senior VP Steve Rubel said, 'A crash is coming, folks. But this time it's not financial-it's personal.' The attention crisis, he said, is an epidemic. "There's no more room at the inn. People will cut back."

Perhaps we can learn lessons about both sides of the debate.

Image source.

Discussion Starters:

• What's your own view about "information overload"?
• What could have been a better headline for the story in Social Media Today?

Fortune 500 Step Up Social Media Use in 2012

A study by the University of Massachusetts Dartmouth Center for Marketing Research shows Fortune 500 companies increasing their social media use. With annual data from 2008, the report highlights growth in companies' use of blogs, Twitter, Facebook, YouTube, and Pinterest: 

"...there has been a surge forward in the adoption and use of social media and new communications tools among this year's Fortune 500.  For years, this group has lagged behind other sectors and at times appeared to shun social media.  These latest numbers show a renewed interest that includes using these tools for engagement, hiring and fundraising as well as for corporate advancement.  It is exciting to watch as these corporate giants embrace social media in a way they have not in the past.  It will be interesting to see if their enthusiasm for social media continues."

The Center published a report with its findings and created an infographic.

The number of Facebook "likes" of the ten biggest players have increased between 18% (Kohl's) and 78% (Walt Disney and Intel). The number of Twitter followers have also increased for the ten biggest Twitter players between 12% (Southwest) and 84% (Walt Disney); however, after reading the recent report of fake followers, I'm not impressed by these numbers.

The Center conducted a similar study of Inc 500 companies (designated by Inc. Magazine as the fastest growing companies). Blogging among this company group declined dramatically in 2011, while Fortune 500 blogging held steady.

Discussion Starters:

• One of the two charts shown here has a typographical error. Can you find it?*
• What do you think explains the differences between Inc. and Fortune 500 companies' use of corporate blogs?
• What do you think explains the industry differences in how many companies have a Facebook page?

*Under "Corporate Facebook Pages," text in the yellow triangle in the first column mistakenly refers to "Twitter Accounts"; this should read "Facebook Pages."