Ten Jargon Words of 2012

PR Daily asked readers to report their top jargon words of the year.


The winners are:

  • Game-changer
  • At the end of the day (and its cousin, having said that)
  • YOLO
  • Epic
  • Low-hanging fruit
  • Value-add
  • Impactful
  • Utilize

Some of these are real hangers-on. We're not yet tired of "epic fail," for example? But others are newer-at least to me. YOLO suddenly seems more popular than Pinterest.

Image source: PR Daily.

Discussion Starters:

  • What do these words mean? After you define each, try to find a substitute.
  • What's the problem with overusing jargon? Is it a big deal at all?