Ghostwriting for Dating Ads?

Ghostwriting is moving beyond celebrity biographies to customer service emails, employment negotiations, and posts on dating sites.

Online dating coach Erika Ettin admits, "I write to potential matches. I respond. I delete the inappropriate people.” She'll also rewrite profiles and swipe on her clients' behalf. She defends the practice:

I know sometimes people paint ghostwriting in a negative way. They say it’s disingenuous. But it’s a trend that’s going to continue. People don’t always know what to write and how to put their best foot forward.

A few years ago, actor George Takei was criticized for using a ghost writer. His 4 million Facebook followers were upset when they learned he paid $10 a joke. 

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Discussion: 

• When do you think it's appropriate to hire a ghostwriter, and when does the practice cross a line? 
• Ettin mentions the argument that using a ghostwriter is "disingenuous." Do you agree? Why or why not? Is it authentic? What's the difference? 
• Would you hire a ghostwriter for dating or for job communications? Why or why not? 

MSU's Denial as a Cultural Issue

A Chronicle of Higher Ed article blames Michigan State University's ambitions and culture for their leaders' lack of response to years of sexual abuse on campus. More than 12 people knew of complaints against physician Larry Nassar, but the abuse continued for years.

Lou Anna K. Simon's leadership is questioned in the article. Although clearly a committed leader to the university, Simon is criticized for focusing so much on "two decades of status-climbing" that a culture of denying any wrongdoing evolved. One of the trustees summed up the issue in a letter and emphasized "We must embrace our obligation to apologize and offer justice."

Apologizing may be a sore subject for the trustees because Simon avoided it in the case of Larry Nassar's victims, according to the Chronicle article:

She talked about how “it is virtually impossible to stop a determined sexual predator and pedophile, that they will go to incomprehensible lengths to keep what they do in the shadows.” She often used “regret,” “sympathize,” and “acknowledge” in her written statements, but not “apologize.” She emphasized that sexual assault is a societal problem, not a Michigan State one. She highlighted all of the steps the university had taken to prevent sexual misconduct.

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Discussion:

• Analyze the trustee's letter. What principles of business writing are followed? What are the strengths of the letter, and what could be improved?
• The trustee encourages MSU leadership to listen. What does he mean by this, and how would listening help the situation?
• What is the value of apologizing and admitting failure? What are the potential downsides, particularly for a university trying to improve its stature?
• This story illustrates several failings of leadership character. Which can you identify, and which do you think are most relevant here?

The Future of Meetings?

Microsoft's meeting vision shouldn't come as a surprise: voice recognition programs are already making their way into the workplace. But a new device, which captures both facial expressions and voice, picks up everything, even side conversations.

The future of meetings has some people worried about jokes and off-hand remarks that will be forever documented. On the other hand, one benefit may be that people will be more careful about what they say. Will workplace civility improve?

The software has additional benefits. It translates and transcribes, making it easier for international and deaf meeting participants.

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Discussion:

• What's your view of this technology: perfect for business, too much, or something else?
• How, if at all, do you think this technology will improve meetings?
• In what online meetings have you participated? What were the benefits and downsides?
• To what extent do you think this technology would help to hold people accountable?

Instagram's New Bully Filter

Instagram has implemented a new technology that will not display comments considered bullying. The program, run by artificial intelligence (AI) technology, can detect “offensive and spammy” comments in English and in at least eight additional languages. Although the filter is set by default, users can "opt out" if they want to see such comments, or they can include specific words to screen out.

In an Instagram post, shown here, and in a longer post titled "Protecting Our Community from Bullying Comments," CEO and Co-Founder Kevin Systrom promised more diligence, particularly to protect young users: 

We also believe in promoting kindness — encouraging our community to support one another both on and off Instagram. On Saturday we will host a Kindness Prom to celebrate people in our community who are spreading positivity. These young leaders are inspiring their peers by helping kindness, acceptance and support grow on Instagram and in the world.

Research shows the danger of online bullying: of 2,000 middle schoolers in the study, those who experienced cyberbullying were twice as likely to attempt suicide than those who did not experience cyberbullying.

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Discussion:

• Analyze Instagram's announcement of the filter. Who are the audiences, and what are the communication objectives? How well does the message achieve those objectives?
• What's your view of Instagram's response to the problem of cyberbullying? Are the company leaders doing enough, or should they do more?
• How does this news relate to the leadership character dimension vulnerability?

Air France Grapples with Strike and CEO Resigns

Negotiations over pay aren't going well at Air France, and CEO Jean-Marc Janaillac has stepped down as a result. The last straw was a pay increase proposal that failed to win staff support. The company offered 7% increases over five years, but the union is holding out for 5.1% this year.

You may remember the last highly publicized conflict at Air France, in 2015, when employees angrily ripped clothing off two company executives after 3,000 layoffs were announced. Janaillac was appointed in 2016 to resolve the disputes, but they have continued, and investors have expressed their frustration: the stock is down 40% this year.

Air France says rising fuel prices and a strong euro will make the strikes more challenging for the airline, which managed to keep long-haul flights on schedule but cancelled about 20% of medium-haul and some short-haul flights because of staffing shortages.

In his resignation speech, Janaillac was emotional, clearly disappointed in the outcome. Unfortunately, his decision to step down didn't inspire investors, who responded by bringing the share price down another 14%.

French Prime Minister Bruno Le Maire refuses to bail out the company:

“If it doesn’t make the necessary efforts to be at the same competitive level of Lufthansa and other major airlines, it will disappear. I am not taking the money of the French and putting it in a company that isn’t at the required competitive level.”

Image source (cover).

Image source (above).

Discussion:

• How can the airline manage through the current crisis? What type of communication could be helpful at this point?
• Janaillac put his job on the line with the latest pay proposal. Did he do the right thing by resigning? Why or why not?
• Which leadership character dimensions are at play in this situation?

WhatsApp Co-Founder Leaves Over Data Controversy

Founder and CEO of WhatsApp Jan Koum will leave because of clashes with Facebook, which acquired the start-up in 2014. Koum confirmed the decision in a Facebook post.

Koum follows another WhatsApp executive, Brian Acton, who left last year after publicly criticizing Facebook's decision to put ads on WhatsApp. Acton's public comments have continued; in March, when Facebook was in the news for the Cambridge Analytic controversy, he posted, "It is time. #deletefacebook."

Privacy was also paramount to Koum, who said WhatsApp was designed "around the goal of knowing as little about you as possible." We can see how this stance would conflict with Facebook's ad strategy, which targets users based on many known characteristics.

Mark Zuckerberg has been gracious about Koum's departure, at least publicly. He responded to Koum's post on Facebook:

Jan: I will miss working so closely with you. I'm grateful for everything you've done to help connect the world, and for everything you've taught me, including about encryption and its ability to take power from centralized systems and put it back in people's hands. Those values will always be at the heart of WhatsApp.

Discussion:

• Describe the culture clash between Facebook and WhatsApp. What do you think went wrong during the acquisition process?
• Assess Koum's and Zuckerberg's posts. How well do they represent their companies and themselves?
• What's your view of Acton's open criticism of Facebook: disloyal, hurtful, authentic, courageous, or something else?

MSNBC Correspondent Responds to Criticism

MSNBC Correspondent Joy Reid is trying to explain homophobic posts on her blog, which has been inactive for years:

"I genuinely do not believe I wrote those hateful things ... But I can definitely understand, based on things I have tweeted and have written in the past, why some people don't believe me."

Reid hired a security analyst to prove that her site had been hacked, saying that the breach was "part of an effort to taint my character with false information by distorting a blog that ended a decade ago.” But the investigation didn't uncover evidence. The hacking defense typically doesn't turn out well. Remember Amy's Baking Company in 2013?

On her show, "AM Joy,"  Reid apologized for past comments:

“I have not been exempt from being dumb or cruel or hurtful to the very people I want to advocate for. I own that. I did it. And for that I am truly, truly sorry.”

A Mediaite story details Reid's previous posts:

“I look back today at some of the ways I’ve talked casually about people and gender identity and sexual orientation and I wonder who that even was. But the reality is that like a lot of people in this country, that person was me.”

A Vox article acknowledges that people's views, particularly of same-sex marriage, have changed. In the end, Reid spoke about her personal development:

“The person I am now is not the person I was then. I like to think I’ve gotten better as a person over time — that I’m still growing, that I’m not the same person I was 10 or five or even one year ago. And I know that my goal is to try to be a better person and a better ally.”

Discussion:

• How could Reid have addressed the issue without the hacking defense?
• Watch Reid's video apology. How well does she handle the situation?
• People do change. Do you find Reid's comments sincere and believable? Why or why not?

MTA Criticized for Lack of Transparency

Commissioners at the New York Metropolitan Transportation Authority (MTA) questioned increasing costs and whether the agency has been transparent. Of particular concern are additional costs of about $1 billion and cost overruns for a project that resulted in 19 instead of 32 subway stations getting renovated. One commissioner said, “It is indefensible that we did not receive this information prior to it being reported in the press." The governing body discovered the information from a Wall Street Journal article.

Chairman Joe Lhota, who was appointed last summer, acknowledged that the agency has been working on being more transparent:

“Not a second in a day goes by when I don’t think about transparency at this agency and what we need to do to provide information to all of you."

NY Mayor Bill de Blasio and New York City Council Speaker Corey Johnson requested more transparency about spending and service improvement measurements and asked for monthly briefings and an "evaluation of efficacy."

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Discussion:

• How would you define transparency, and how does it relate to accountability?
• After reading more about the situation, how would you assess the agency's actions? Do you agree with the commissioners' assessment? If you believe a lack of transparency exists, do you think it's intentional? Does it matter if it is?
• Why do organizations lack transparency? What do they potentially gain and lose?
• What do you think an "evaluation of efficacy" means?

Behind the Scenes at Southwest's Crisis Response

A Wall Street Journal article describes the Southwest Airlines management team's quick response during the recent engine blowout that killed a passenger. The article describes a group of executives meeting and hearing their phones alert them to a plane in trouble.

CEO Gary Kelly said, "Everybody has a checklist" and “The protocol is well understood. It’s just to affirm that this is how we are going to work together. We are here to support the NTSB (National Transportation Safety Board)." Early steps included flying employees to the Jennifer Riordan's home to help the family manage travel arrangements and stopping all advertising on social media.

Airline employees also arranged for hotels or flights for other passengers and, for those staying in a hotel, left notes under their doors offering more assistance. Based on previous compensation to passengers in similar situations, the airline gave each traveler $5,000 an a $1000 travel voucher.

Discussion:

• Read the article and identify all of the positive steps the airline took.
• Reactions are consistently positive about the airline's response. What's your view? What were the strengths of their response and what, if anything, could the airline have done differently?
• What do you think will be the long-term impacts of this incident on the brand?
• To what extent do you think compassion played a role in how Southwest is perceived?

More About the Starbucks Bias Situation

After the arrest of two black men in a Philadelphia store, Starbucks announced that 8,000 stores will close on May 29 for racial-bias training. But are some skeptical about the impact that one day of training will have, and the company seems to be imitating Chipotle's decision to close stores for food safety training. On the other hand, the company could have blamed the employee who called the police, a crisis communication strategy we have seem in many other situations. 

An article in the New York Times describes racial bias research in hospitality customer service and may tell us more about the incident in Philadelphia. In one study, researchers sent emails to hotels using different names that reflected gender and race, asking for restaurant recommendations. Responses indicated racial bias, as the authors describe: "Hotel employees were significantly more likely to respond to inquiries from people who had typically white names than from those who had typically black and Asian names."

In addition, researchers analyzed "politeness," for example, whether employees wrote "best" or "sincerely" before signing their name. They were more likely to use such words when responding to guests with names that sounded white, and the authors describe another finding for this group: 

They were three times as likely to provide extra information — even when the initial inquiry was just about restaurants — to white than to black or Asian people.

In addition to training, the authors suggest periodic customer service audits and consistent scripts and policies.

In a turn, Philadelphia Police Commissioner Richard Ross has apologized to the two men who were arrested. In his original video, Ross defended the officers actions and said, based on a sergeant's experience at Starbucks, "they are at least consistent in their policy." But in the news conference, Ross says, "shame on me" and "I have to do better." 

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Discussion: 

• What's your view of the research about customer service at hotels? What does the research potentially say about the situation at Starbucks?
• Have you experienced bias in a customer service setting? What was the situation, and how did you handle it? 
• How well does Ross handle the apology in the news conference? How does his identity factor into his response? How does he demonstrate authenticity, vulnerability, and other leadership character dimensions?

Starbucks Apologizes, Again

Two black men were arrested at a Philadelphia Starbucks. Witnesses say they were just waiting for a friend and asked to use the restroom. The reason for calling the police seemed to be the same: that they were just waiting for friend. But because they didn't order anything, they were asked to leave and did not. Other customers say this is common at Starbucks, and the only reason the police were called was because the two men were black.

The company, at first, gave a weak apology using unclear pronoun references (see "this" and "these"). A longer apology came from the CEO Kevin Johnson later. In the statement, he identified steps the company would take and closed with this paragraph:

Finally, to our partners who proudly wear the green apron and to customers who come to us for a sense of community every day: You can and should expect more from us.  We will learn from this and be better.

Johnson also posted an apology video.

In a video statement, Philadelphia Police Commissioner Richard Ross explained the situation from his point of view and defended the officers' actions. He also said that all officers get implicit bias training and gave an example of a police sergeant who was also denied access to a Starbucks bathroom. Ross's conclusion was that "they are at least consistent in their policy." Of course, not everyone agrees.

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Discussion:

• Analyze Johnson's statement. Who are his primary and secondary audiences? What are his communication objectives, and how well did he achieve them?
• What organizational strategy does Johnson's statement illustrate? How do you assess his tone and writing style?
• What is an unclear pronoun reference, and how are they used in the first apology?
• What's your view of the situation? Did Starbucks do wrong? If so, at what point(s)? Are you boycotting Starbucks, as some promote, as a result?
• Which leadership character dimensions are illustrated by this example?

"Nut Rage": The Sequel

You may remember the so-called "nut rage" incident at Korean Airlines in 2015, when a company executive became enraged about how macadamia nuts were served on a flight. Cho Hyun-ah, a daughter of the company chairman, threw a document at the head flight attendant, forced him to kneel and apologize, and ordered the plane back to the gate so the flight attendant could be removed. Cho didn't know that the rules had changed: nuts were served in the bag instead of on a plate, as she expected, because of nut allergies. In February of this year, a Washington Post article details how the flight attendant has suffered since the incident. 

At the same, people were incensed by what they considered entitlement of the chaebol families, who run Korea's powerful conglomerates. Some believe they act as if they are "above the law," and this situation was symbolic of that criticism. 

This week, Cho's younger sister, Hyun-min, is criticized for losing her temper during a marketing department meeting. Some say she threw water at an employee's face, but the airline reports that she threw it on the floor.

Either way, unlike her sister, Hyun-min immediately apologized via text message to the employee and on her personal Facebook page: “I apologize with my head down for my foolish and reckless behavior."

Discussion:

• How else should the company respond to this incident? What should executives have learned from the 2015 situation? 
• How could you relate this incident to communication and character issues such as civility in the workplace, conflict management, and humility? 

Volkswagen Replaces Chairman

Three years after the emissions scandal, Volkswagen is replacing another chairman. Matthias Müller replaced Martin Winterkorn, who was ousted soon after the news broke in 2015. But Müller was another insider and hasn't led the turnaround the board expected.

Like Winterkorn, Müller struggled with public relations. During a 2016 NPR interview, Müller claimed the company misunderstood the American environmental law: “We didn’t lie. We didn’t understand the question [at] first.” After much criticism, VW’s communications department asked for another interview, which was granted. He delivered a better apology but blamed the first interview on “all these colleagues of yours and everybody shouting.” In other words, it was noisy. 

As is customary in corporate change announcements, Chairman of the Supervisory Board Hans Dieter Pötsch spoke positively about the outgoing executive:

“Matthias Müller has done outstanding work for the Volkswagen Group. He assumed the chairmanship of the Board of Management in the fall of 2015 when the Company faced the greatest challenge in its history. Not only did he safely navigate Volkswagen through that time; together with his team, he also fundamentally realigned the Group’s strategy, initiated cultural change and, with great personal commitment, made sure that the Volkswagen Group not just stayed on track but is now more robust than ever before. For that, he is due the thanks of the entire Company.”

The new chairman, Dr. Herbert Diess, offers more hope. Diess joined the board in 2015 and is known for having conflicts with the union and for cost-cutting. He may shake up the status quo at VW and inspire real action. The company has aggressive plans, including building greener cars—for real this time.

Image source (VW cover).
Image source (Diess).

Discussion:

• Assess the company's statement about this change. Who are the primary and secondary audiences? What are the communication objectives? How well does the statement meet those objectives?
• Why do these statements typically include positive quotes about outgoing executives, even if they are asked to leave or, as this statement indicates, they leave "by mutual agreement"?
• What lessons do you think Volkswagen learned since the scandal?
• Why would the board appoint someone who is considered divisive?

Nike Memo Describes Diversity Failings

The head of HR at Nike wrote a memo describing how the company has not lived up to plans to promote women and people of color. Nike has been grappling with complaints about its "boys-club culture," and the memo may have worsened the situation.

When complaints surfaced, Chief Executive Mark Parker said, “When we discover issues, we take action. We are laser-focused on making Nike a more inclusive culture and accelerating diverse representation within our leadership teams."

Weeks later, HR Chief Monique Matheson wrote in the memo that the company wants to “to create a culture of true inclusion. As part of our plan, we need to improve representation of women and people of color.” She also wrote, “While we’ve spoken about this many times, and tried different ways to achieve change, we have failed to gain traction—and our hiring and promotion decisions are not changing senior-level representation as quickly as we have wanted."

Of Nike's 74,000 employees, only 29% of vice presidents are women and, in the U.S., only 16% are nonwhite. In the memo, Matheson also reported that men, women, and people of color earn about the same, although she acknowledged, "We’ve also heard from some of you that this result does not reflect your personal experience" and promised to do more research into pay equity.

Discussion:

• How does the memo reflect both positively and negatively on Nike?
• Should Matheson have avoided putting such information in a memo, knowing that it could be made public? Or, do you think she intended for it to go public?
• How do executives balance internal communication and the possibility of messages being leaked to the press?
• In what ways does this situation demonstrate vulnerability?

Mario Batali Wants to Move On

Is it too soon? Mario Batali, accused of sexual harassment and removed from the company bearing his name, is exploring a new venture. In December, reports of sexual misconduct rattled the Batali & Bastianich Hospitality Group, and Batali admitted that accusations “match up with ways” he behaved. At the time, he emailed an apology but lost ground when he included a "P.S." with a recipe for making cinnamon rolls.

Now, about four months later, people report that Batali is exploring his options. Reports say he is considering moving to the Amalfi Coast, aiding displaced Rwandans, or creating a new company.

A New York Times article speculates that Batali may be in a good position to return to public life:

He still has legions of fans and colleagues who admire and respect his generosity, culinary knowledge and charisma. Many still post their interpretations of his recipes on Instagram, ask him for selfies on the street or urge his return to “The Chew” on Facebook. His restaurants continue to attract customers.

Friends also say that he is truly taking time to be introspective and to learn from his mistakes. But not everyone agrees that a comeback would be appreciated. Anthony Bourdain, for example, isn't ready:

Retire and count yourself lucky, I say that without malice, or without much malice. I am not forgiving. I can’t get past it. I just cannot and that’s me, someone who really admired him and thought the world of him.

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Discussion:

• What's your view? Is it too soon, or is the time right for a Batali return? What should he consider in making this decision? What are the potential implications for women who complained about his behavior and for the company?
• Batali mentions wanting to understand his "blind spots." What does he mean by this?

Heineken Pulls "Lighter Is Better" Ad

Heineken seemed to be playing with fire in a new beer ad, "Sometimes, Lighter Is Better." The commercial shows a bartender sending a light beer to a light-skinned woman. On its way down the bar, the beer passes darker-skinned people. The promotion was for 99-calorie Heineken Light.

Chance the Rapper is one of many who called the ad racist, and he accused the company of intentionally trying to attract attention.

An AdAge article explains that the ad traveled from Europe last summer, where it received little attention, to the recent release in the U.S. As one agency owner explains, "What sometimes is acceptable in Europe isn't acceptable in the U.S. and I think that a lot of time the failure comes in not really evaluating the impact that it is going to have in a particular region."

Heineken pulled the ad, and spokesman Bjorn Trowery published a statement:

"For decades, Heineken has developed diverse marketing that shows there’s more that unites us than divides us.

"While we feel the ad is referencing our Heineken Light beer—we missed the mark, are taking the feedback to heart and will use this to influence future campaigns."

Discussion:

• Would you call the ad racist? Why or why not? 
• Do you think Heineken intentionally created a controversial ad? What evidence do you find either way?
• How is this an issue of authenticity and integrity for the company?

Advisor at Morgan Stanley Accused of Abuse

A New York Times article chronicles abuse allegations of a financial advisor and Morgan Stanley's decision to retain him. Douglas E. Greenberg is a member of the firm's “Chairman’s Club,” which recognizes top producers who meet identified "conduct and compliance standards.”

But, for years, Morgan Stanley executives knew of allegations of abuse against Greenberg—not by employees but by four women who had relationships with him and had sought protection against him. Greenberg has also been charged with violating restraining orders.

You may be thinking that these external relationships should not impact Greenberg's job. The article presents a different perspective: 

But employees in the finance industry—especially those who manage money for clients—are judged in part on their character. That puts the onus on companies, and regulators, to police their conduct even outside the office.

Only after an inquiry from a Times reporter did the company place Greenberg on administrative leave. A spokesperson said, "We are committed to maintaining a safe and professional work environment and will take appropriate action based on the facts of the matter.”

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Discussion:

• How could Greenberg's behavior affect the firm?
• What's your view of Greenberg's position at the firm? What should the executive team do?
• How is this situation a potential matter of integrity for Morgan Stanley?

Defense for Rudeness: "I'm French"

A waiter in at Milestones Bar + Grill in Vancouver, British Columbia, was fired for being rude. Guillaume Rey doesn't argue the point, but he has filed a lawsuit claiming his termination is discriminatory.

As part of the suit against the parent company, Rey said the decision was "discrimination against my culture," which “tends to be more direct and expressive." On the other hand, Rey signed documentation with the restaurant that states, “intentionally speaking to a Guest or Associate in a rude or unfriendly manner" may be cause for termination.

The restaurant tried to get the case dismissed but failed. A judge explains the ruling:

Given that there is at least some evidence supporting an inference that Mr. Rey’s ancestry was a factor in the termination, and given how little other information I have about what happened, I cannot find that the Restaurant has met its burden on this application. 

Discussion:

• Read the court's findings. What were the restaurant's arguments? What are Rey's arguments?
• Do you agree with the judge's decision at this point? Why or why not?
• How does this situation demonstrate humility or a lack of humility?

How to Talk About Failure During an Interview

A new podcast, Change Agent, explores creative solutions to people's problems. In one episode, "Telling the Truth," a recovering alcoholic talks about her challenges during job interviews. Should she explain the gap in her resume?

For help, the moderator looks to Domino's, which had notoriously bad reviews of its pizza. CEO J. Patrick Doyle explains how the company took an open approach to admitting failure. Doyle led a turnaround by running commercials admitting criticism about their pizza, for example, that the crust "tastes like cardboard." The results are documented in a Domino's video posted on YouTube.

The woman looking for a job was able to apply what she learned during a mock interview. Part of her recovery process is about being truthful, so was open to the strategy.

During the podcast, we hear the woman admitting her challenges, although she goes on longer than may be useful or appropriate during a job interview. Still, the interviewer reacted positively to her telling the truth.

Discussion:

• What are the risks to admitting failure in this way?
• How could you apply this strategy to your own job search? What failing or misstep could you explain in a way that demonstrates self-reflection and learning from failure?
• In what ways does the podcast demonstrate authenticity and vulnerability? 

Profile of a Wells Fargo Whistleblower

Duke Tran was a Khmer Rouge slave in Cambodia when he was 17 years old, but he made his way to the United States and eventually landed a job at Wells Faro. At some point, Tran received phone calls from customers about large payments due on loans ($90,000 and $165,000). In both cases, the customers said they didn't have a loan with the bank, and Tran couldn't find any documentation. When Tran asked his supervisor what to do, he was told, "It’s no problem. If the customer calls back, you tell them it’s a balloon [due all at once]." Tran refused to lie to the customers and got fired: “I told him this is a fraud. I cannot be a part of that. He got upset."

This is one of many stories of retaliation against whistleblowers at the company, but Tran persisted. Rather than fight for his job back, Tran wanted the bank to admit wrongdoing. A New York Times article describes what Tran went through:

To further his lawsuit, he opened his life to intense scrutiny, used vacation time at his new job to attend meetings and court dates, and told and retold the story of his experiences at the bank, which maintained that Mr. Tran had been fired for poor performance and that there had been no cover-up of missing documents. He would not go away. . .

He couldn’t sleep. He couldn’t bring himself to tell his wife, Ann, and their sons, Justin and Jimmy, that he had been fired. When they asked why he wasn’t going to work in the mornings, Mr. Tran said he was on vacation. When that excuse no longer seemed plausible, he invented another.

“I thought, my God, I’ve lost my American dream,” he said.

His wife worked in a dental equipment factory. She earned $17 per hour, and it was suddenly the family’s only income.

Although he didn't want to, Tran eventually settled for what is estimated to be "seven figures."

Cover image source. Page image source.

Discussion:

• Which character dimensions does Tran most demonstrate?
• When have you been in a situation where you had to decide whether to speak out against a company practice? What was your decision process? How did it turn out?
• HR told Tran he was fired for not responding to a customer whose call he had taken. How is this problematic?