Ghostwriting for Dating Ads?


Ghostwriting is moving beyond celebrity biographies to customer service emails, employment negotiations, and posts on dating sites.

Online dating coach Erika Ettin admits, "I write to potential matches. I respond. I delete the inappropriate people.” She'll also rewrite profiles and swipe on her clients' behalf. She defends the practice:

I know sometimes people paint ghostwriting in a negative way. They say it’s disingenuous. But it’s a trend that’s going to continue. People don’t always know what to write and how to put their best foot forward.

A few years ago, actor George Takei was criticized for using a ghost writer. His 4 million Facebook followers were upset when they learned he paid $10 a joke. 

Image source.


  • When do you think it's appropriate to hire a ghostwriter, and when does the practice cross a line? 
  • Ettin mentions the argument that using a ghostwriter is "disingenuous." Do you agree? Why or why not? Is it authentic? What's the difference? 
  • Would you hire a ghostwriter for dating or for job communications? Why or why not?