"Worldulike": EU's Spin on Climate Change

"A world you like. With a climate you like." This is the European Union's attempt to rebrand climate change, hoping people will choose a "Worldulike."

The website presents case studies of organizations that have taken saved energy expenses and, in some cases, redirected funds to better use, such as education.

In a press release, Connie Hedegaard, European Commissioner for Climate Action, explains the new approach:

"We have a choice: We can ACT on our knowledge about climate change. Or we can sit idly by and watch as things get worse. Both options come with a price tag. So why not create a world we like, with a climate we like, while we still have time? With this campaign we want to focus the debate on the solutions and find out what is holding us back from applying them."

The name is already getting some ribbing from, for example, Roger Harrabin of BBC:  "The campaign title ‘Worldulike' will doubtless raise eyebrows. The name is uncomfortably reminiscent of the British baked potato restaurant chain Spudulike."

Discussion Starters:

• Do you think the EU's campaign will be successful in getting people to make better decisions about energy use-and in meeting the EU's goal of reducing greenhouse gases by by 80 to 95 percent by 2050? Why or why not?
• Choose one of the case studies on the website. What makes the example effective, and how could it be improved?

American Airlines Responds to Loose Seats

After reports of seats coming loose during flights, American Airlines is investigating the situation and inspecting 47 planes. American admits that six planes each had a row of seats that weren't properly clamped down. Some became dislodged while in flight.

American spokeswoman Andrea Huguely issued a statement including these excerpts:

"Originally, American planned to evaluate the seats on eight Boeing 757 airplanes, but out of an abundance of caution, the decision was made to proactively evaluate a total of 47 Boeing 757 airplanes that have the same model Main Cabin seats with a common locking mechanism."
 
"American's internal investigation has focused on one of three types of Main Cabin seats on the 757s and how the rows of these three seats fit into the track that is used to secure the rows to the floor of the airplanes. Our maintenance and engineering teams have discovered that the root cause is a saddle clamp improperly installed on the foot of the row leg."

"Safety is -- and always will be -- American's top concern."

The seats are the latest in a series of issues plaguing the airline. Now under Chapter 11 bankruptcy protection, American has been grappling with labor relations issues that airline management blames for recent flight delays and cancellations.

According to a Washington Post article, the airline spokeswoman Andrea Huguely said that airline employees last touched the seats, but a labor union representative took issue with the accusation: "Our workers were the last to touch the seats only in the sense that after the seats came loose, we were dispatched [to fix them." Because seat installation is handled by a third-party, the labor union denies responsibility and blames management for the outsourcing decision. Indeed, Timco Aviation Services installed the seats. 

Regardless of where the responsibility lies, this is more bad publicity for American Airlines.

Discussion Starters:

• How can American Airlines manage this latest bout of bad news?
• How do you assess the airline's response?
• If you were the president of Timco Aviation Services, what would you do now?

Disgruntled Employee's Resignation Email Makes the Rounds

An employee at UK-based media agency MEC left the company with some harsh words. Kieran Allen, a senior account manager, wrote a bitter resignation email addressed to "All Staff" in the London office. Someone leaked the email, and it went viral. 

A spokesperson for MEC issued this poorly written response:

"We are sad that one of our employees has chosen to share their personal views in such a public way and has left the company with such bad feeling. 

"We are taking this issue seriously though given the highly personal nature of the email, we cannot comment further."

The interviewee named in the email denies the accusation of having sexual relations with her future boss: "I didn't sleep with him. I kissed him. I had been to the pub with Greg for an informal interview for a job. It was a kiss in the foyer whilst waiting for taxis. We were both single at the time."

Here's the email with names redacted:

From: Kieran Allen
Sent: 25 September 2012 08:11
To: MEC London UK All Staff
Subject: Leaving

Hello MEC,

It feels quite strange to be writing my leaving speech after 2 1/2 yrs. of loyal service to the company. It's the longest I have spent at a company and I owe MEC a lot for my training and development. I leave in a position where I can go and further my career in digital if I so wish and for that I pay MEC great tribute.

However I leave with a horrible taste in my mouth after my working life for the past 8months has been ruined by <redacted>.

Background:
Joined MEC in May 2010. Soon after I started to receive continuous praise from Kevin Kirby Account Director and <redacted> for my outstanding performance across accounts (mainly Specsavers) Inc. a commendation from <redacted> to Jason Dormieux about my ability and contribution. I also received high praise from Amy Creasey and Louise Temperley (re general Specsavers performance and securing a PPC turnaround for Colgate inc a 100%+ YoY spend increase).

October 2011
I decide to hand in my notice and join another agency in order to further my development. <Redacted> while initially cold to my departure rapidly changed tone and started to court me in order to stay.

January 2012
I retract my notice after <redacted> promotes me to Senior AM and gives me a substantial pay-rise along with the promise of rapid development.

However while all seemed well on the surface things were far from ideal in the background.

Oct-Feb 2011/12
My client load had been nearly trebled from 6 to 16 clients due to the departures of Aoife Bergin and Jacob Knox-Hooke (Brand team).
I was initially asked to help out in order to help service the clients while staff were recruited but I ended up being made the de-facto brand team manager along with my original client list.
The stress and strain took its toll and during late January – early February 2012 my health started to deteriorate rapidly.
I ended up breaking down to <redacted> that I couldn't take it anymore and that I was losing my mind under the pressure. Nothing changed although he knew I was beyond stacked.

Feb 21st I had to go to the doctors due to an imminent breakdown where I was ordered to stay off work indefinitely. I was signed off with Work Related Stress. I ended up needing over 2weeks off in order to recover.

On my return things went from bad to worse. <Redacted> instead of welcoming me back and looking to make things right, instead attacked me and made me feel an outsider. I was made to feel that I had actually done wrong.

Soon after my return in early March <redacted>

- blocked my 2011 bonus due to
1)"poor performance in 2011″
2) "being given a pay rise and promotion in Jan 2012″
3) "things not working out as recently planned"
4) "being monitored after coming back from illness"

- Gave me an official company verbal warning for poor performance in 2011

- Put me on a performance review

All of this though after
- Praising me regularly throughout 2010/11
- Courting me to stay when i decided to leave
- Promoting me to Senior Account Manager
- Giving me a 15% payrise
- Describing my performance as "outstanding" as late as December 2011 when there was a lot of issues due to staff departures
and my ability to step in and manage the brand teams PPC activity…

The only thing that changed during Feb/March 2012 is that I had to take 2 weeks off work due to work related stress and that <redacted> was questioned as Head of Department as to why this had happened under his watch and instead of taking responsibility he instead decided to attack me and my reputation in order to discredit my time off and make himself look less liable for blame.

This type of approach would seem extreme from a decent man but this is <redacted>  who openly in front of other team members

- Made jokes about the "Spastic Olympics" (referring to Para-Olympics)
- Openly claimed to be proud "not to have a drop of Jewish blood in him"
- Regularly made sexist and other bigoted remarks
- Took a female colleague out for a drink on the day he interviewed her, then later took her back to the MEC offices that night and had
sexual relations with her in the meeting rooms on the 3rd floor

The above is all common knowledge throughout the team. This is <redacted>'s style of leadership and is gross misconduct on many levels. It is hard to fathom that such a man is responsible for the work wellbeing of over 30staff.

I am writing this message in order to expose these failings and protect others in future. I am far from perfect personally or professionally but I am a good human being who treats people with respect. In 2012 this behaviour is not acceptable and certainly not in a company which touts itself as being all about its people.
Not one thing on this email has been exaggerated or made up. This is my truth to you all.

No doubt I fully expect the above to be ripped apart but as long as the truth is out there then that's all I can do.

Good luck to MEC and all those good people who strive to make her great.
Kieran

Kieran Allen
MEC
Senior Account Manager
Interaction

Discussion Starters:

• What's your impression of Allen's letter? Do you sympathize with him, or could there be another side to this story? 
• Does a bad work experience ever justify an email sent to all employees of a company, with the potential to go viral?
• Rewrite MEC's response to be more substantive and grammatically correct.

Apple Apologizes for Maps App

To address a barrage of criticism about the maps application installed with the new iPhone 5, Apple CEO Tim Cook has written a letter of apology.

The Financial Times reported that the weak maps app soured the iPhone 5 launch. Complaints were about misnamed areas, missing information, and poor search capabilities. Jokes and parodies plagued the company for a week. In one video, the narrator says, "Many people say that our new maps are inaccurate, and that's not true. It's just that with Apple's new Q6 Quantum Processor, they may occasionally show features from other, parallel universes."

Last week, Apple responded to the criticism:

"We launched this new map service knowing that it is a major initiative and we are just getting started with it," Apple's Trudy Muller said in a statement. "We are continuously improving it, and as Maps is a cloud-based solution, the more people use it, the better it will get."

Today, Apple CEO Tim Cook issued a formal letter to customers. 

Although Cook takes responsibility in the letter ("...we fell short"), he seems to place responsibility on users for improving the app. Also, inviting customers to visit other maps programs seems a sad admission for the company to make.

Discussion Starters:

• What's your reaction to Cook's letter? What are the most and least effective parts?
• Google CEO Eric Schmidt said that Apple should have used Google Maps for the new operating system. If you represented Apple, how would you respond?

Romney Criticized for "47%" Comment

Mitt Romney was caught off guard when Mother Jones leaked a video of him responding to a question about his strategy to win the election:

"There are 47 percent of the people who will vote for the president no matter what. All right, there are 47 percent who are with him, who are dependent upon government, who believe that they are victims, who believe the government has a responsibility to care for them, who believe that they are entitled to health care, to food, to housing, to you-name-it. That, that's an entitlement. And the government should give it to them. And they will vote for this president no matter what…These are people who pay no income tax."

To explain his comments, Romney positioned them in terms of his campaign strategy:

"This is a campaign, fundamentally, about how to help the middle-class in America, and how to help people in poverty get into the middle class."

VP candidate Paul Ryan also tried to position the comment into the larger perspective of the Republican campaign:

"Oh I think he would have said it differently, that's for sure," Ryan said. "But the point still stands, we have too many people becoming too dependent on government because of the poor economic policies of the Obama administration."

But Ryan didn't mince words when criticizing Romney's phrasing: 

"He was obviously inarticulate in making this point. And the point we're trying to make here is, under the Obama economy government dependency is up and economic stagnation is up. And what we're trying to achieve is getting people off of government dependency and back to a job that pays well and gets them on the path to prosperity."

Discussion Starters:

• What's your view of Romney's initial comments? How could he have phrased his perspective instead?
• In the second video here, is Romney effective in repositioning his 47% comment?

Talk but No Deal in Chicago Teachers' Strike

After a week of no school for 350,000 students in Chicago public schools, the Chicago Teachers Union and the Chicago School Board could not agree on a contract. Talks continue today with hopes of children returning to school on Monday.

In the past week, both sides have been honing their messages to garner support. Rahm Emanuel called the strike "unnecessary" and "a strike by choice." In his press statement, he says that two issues remain: teacher evaluation and principal accountability. He also emphasizes the importance of getting "...kids back in the classroom. Our kids, the kids of Chicago, belong in the classroom."

On the other side of the table, Karen Lewis, president of the Chicago Teachers Union, leads the conversation. Lewis, described by The New York Times as a "fiery former high school chemistry teacher," spoke to a reported 18,000 supporters on Labor Day. She riled the crowd: "We know there's a finite amount of resources, but we also know we didn't create that problem. Our children are not a campaign promise. Our children are not numbers on a spreadsheet. When you come after our children, you come after us."

The Chicago Teachers Union has an active Facebook page, with almost 35,000 "likes." Although the page is often updated and shows strike-related activity, more content about the Union's position is available on its website. Here, we see a flyer targeted to parents that outlines the following demands: 

• Reduce class size
• Provide social services children need
• Invest in all schools
• Support teachers as professionals
• Stop charter expansions

However, in the lastest "Bargaining Update" posted, from August 22, the Union highlights these "three priorities":

1.  A "Better" Day-with Art, Music, World Language, Physical Education and other services like counseling anchored by contract language that assures prep and break time, limits on teaching load, and limits on duties.
2.  Job Security-in the form of guarantees that the Board will conduct future hiring from a pool of displaced members before making new hires, as well as an appeal process and other protections against unfair evaluation.
3.  Fair Compensation-we deserve a fair raise for work that will be more stressful and challenging. In addition, we seek to protect our salary schedule (steps) and keep out merit pay, insurance premium hikes, and changes to our accumulation of sick days that undercut our benefits.

Discussion Starters:

• Read more about the contract negotiations online. Which side do you favor? What issues do you consider most important for each side?
• Watch Rahm Emanuel's and Karen Lewis's videos. What do you consider to be the most and leaving convincing arguments in each?
• In the Bargaining Update document, is this use of "assures" correct: "contract language that assures prep and break time"? What should be in its place?
  

Mars: Deep-Fried Bars Are Not "Healthy"

When a Scottish restaurant promoted deep-fried Mars bars, the chocolate maker took issue. The company sent a letter requesting that Carron Fish Bar post a disclaimer about the fried chocolate on its menu: "not authorised or endorsed by Mars Incorporated."

A Mars spokesperson explained the company's position:

"We are really flattered that customers of Carron Fish Bar like our product so much that it has now become a flagship product for the store.

"No application for a protected geographical indication has been filed to date.

"Should an application be filed, unfortunately, we wouldn't be able to support it as deep-frying one of our products would go against our commitment to promoting healthy, active lifestyles."

"Healthy, active lifestyles"? Indeed, in a list of "Marketing Commitments" posted on its website, the company boasts these principles:

• We believe in healthy eating and pride ourselves on the high quality of our products. Based on sound scientific knowledge, we know that they can form part of a healthy and enjoyable diet for consumers of all ages.
• Our communications will not undermine the pursuit of a healthy, balanced diet and active lifestyle.
• Our communications will not encourage or condone excessive consumption of any food or drink.
• Our communications will not promote compulsive snacking.
• We will not associate our products with people who are excessively underweight or overweight.
• We will not use a celebrity in a way that might mislead consumers about the benefits of our brands.
• We endorse initiatives to encourage active lifestyles including the sponsoring of sports events.
• We will direct our marketing communications in all media to adults who make household purchasing decisions (gatekeepers) and young people 12 and over, both in terms of ad content and media purchasing.
• We will continue to offer responsible and creative advertising featuring our products, trademarks, brands and spokescharacters suitable for our intended audiences.

One of the Carron managers responded: 

"We have been selling this deep-fried Mars product for 20 years and this is the first time we have heard from Mars.

"But we are quite happy to put a disclaimer on the main menu for the shop because I don't want any reason for them to come back and try some sort of court action against me."

Image source.

Discussion Starters:

• Do you think that Mars's request is reasonable? Why or why not?
• What stronger argument could Mars have included argument in its letter?

Storm Preparedness Communications in Social Media

New Orleans is bracing itself for Hurricane Isaac, just upgraded from a "Tropical Storm" and sadly reminiscent of the Hurricane Katrina disaster in 2005. Local authorities generally are doing a good job of keeping residents informed through social media.

The city has an updated website with easy-to-understand links on the left side. However, these might be improved with parallel phrasing and more consideration to the order. Is "Past Emergency News" the most important, implied by its top position? At this point-when the storm is quickly approaching-maybe "Leaving Town" is most important?*

On Twitter, the city's preparedness team and mayor use the same "NOLA Ready" logo, which connects the feeds nicely. Both are tweeting regularly with updated information and responses to questions and concerns. Here is a sampling of recent tweets from the mayor's feed:

Although the mayor's tweets are timely and seem relevant, some criticize the tone. One media trainer suggests a more personal tone to emphasize the city's focus on keeping people safe. Another communications expert calls the NOLA website "too politically correct," and says, "It seems more about the local politicians than an emergency service for residents."

Social media is sure to have a front-and-center role as Isaac moves closer.

* Update: After I tweeted about the ill-conceived order, NOLA changed its website links, now leading with "Emergency Updates," with instructions for signing up for notifications from the site. This wouldn't have been my choice, but it's better than referring to past emergencies.

Discussion Starters:

• Read recent tweets on the city's preparedness feed. Which tweets are most and least effective?
• What improvements could you make to the city's website? What information is most important to people expecting a hurricane?

Obama Emails: "Creepy," "Weird," and "Desperate"?

The Obama campaign is taking a hit because of emails that some consider strange and "increasingly weird" and "desperate."  Business Insider is criticizing the Democrats' fundraising emails for their strong language:

• "When you get knocked down, get up. There's no quit in America. There's nothing we can't do." (Joe Biden)
• "We've gotta close the gap and fight back before it's too late." (James Carville)
• "I don't have as much time to campaign this time as I did in 2008, so this whole thing is riding on you making it happen." (President Obama)

In an email that Business Insider calls "the creepiest yet," the campaign uses a very casual tone and invites donors to enter for a chance to meet the president and shoot some hoops. 

This isn't the first time Obama's emails have been criticized. Jon Stewart lambasted the campaign on The Daily Show, calling the tone in emails "fake familiarity." 

A recent Romney email also was criticized. Before he announced his VP running mate, Romney sent an email teasing supporters with the name of his VP pick. The subject line was "My Vice President," but the email didn't reveal Paul Ryan's name: 

Discussion Starters:

• How do you assess President Obama's emails: would you call them creepy, effective, or something else?
• How effective do you think Romney's email was in raising money? What reaction would you have to the message?

Restaurants Respond to Shutdown of Meat Plant

A slaughterhouse in Central California is being investigated after a video showed sick cows killed for meat, a violation of federal regulations. Although it's still unclear whether tainted meat made its way into the food system, McDonald's and In-N-Out Burger have "severed ties" with the plant, which has been temporarily shut down.

According to the Associated Press, the video seems "to show workers bungling the slaughter of cows struggling to walk and even stand."

In-N-Out Burger has issued this statement:

 
On the McDonald's home page, we see a different approach: photos of meat suppliers and this page title:

"Meet some of the hard-working people dedicated to providing high quality food every day. And get the story behind your McDonald's favorites."

Image source.

Discussion Starters:

• In-N-Out's statement could have been better organized and more clearly written. How could you improve the message?
  
• In the statement, what examples do you see of logical arguments, emotional appeal, and credibility?

Groceries Reassure Customers About Cantaloupe

A salmonella outbreak in cantaloupes has caused two deaths and 141 illnesses so far. In 20 states, people have eaten tainted cantaloupes that have been linked to a farm in Indiana. On its information page, the Center for Disease Control says that cantaloupes not shipped from southwestern Indiana are safe to eat.

Joe Bell, Kroger's manager of marketing and public affairs, confirmed that the grocery store's cantaloupes aren't from the affected region:

"The cantaloupes which are currently in our Kroger stores are not from the area of Indiana being investigated. Cantaloupes in the Kroger's Delta Division, our region, are coming out of California, and the investigation involves Indiana-grown cantaloupes.  At this time, the focus is not on any of the suppliers we have used this year. The last cantaloupe shipments that came out of Indiana, to any of our stores, was in late July."

Jonathan Alexander, a manager at Paul's Fruit Market, said, "We've fielded all kinds of phone calls and people coming in asking about it. If we had any, we'd pull them." Paul's Fruit Market is in Kentucky, the hardest-hit state with more than a third of the illnesses and both deaths.

Image source.

Discussion Starters: 

• Do the groceries' statements convince you to buy cantaloupe? Why or why not?
• What else can the stores do to reassure customers?

Progressive Fights Lawsuit and Responds to Backlash

Progressive Insurance lost a lawsuit and a social media battle. When Katie Fisher was killed in a car accident, Progressive fought to avoid paying a settlement to her family. The company was obligated to contribute because the other driver was underinsured. Katie's brother, Matt, wrote a blog post that captured attention: "My Sister Paid Progressive Insurance to Defend Her Killer In Court." 

When Progressive was criticized on Twitter and on other social media sites, the company produced repeated tweets, which only fueled the backlash: 

The app TwitLonger linked to Progressive's full message, which was longer than 140 characters:

"This is a tragic case, and our sympathies go out to Mr. Fisher and his family for the pain they've had to endure. We fully investigated this claim and relevant background, and feel we properly handled the claim within our contractual obligations."

The response wasn't received well either, and Progressive has since deleted the tweet and issued this longer statement:

Discussion Starters and Assignment Ideas

• What's your view of Progressive's role in the Fisher case: is the company a monster, just doing what it should to protect itself, or something else?
• Let's help Progressive write better messages. Rewrite the "robo-tweets," as CNN Money called them. What could have been a better initial response?
• We can understand Progressive's desire to explain its role in the lawsuit, but the official statement, above, could be improved. Also, according to CNN Money, "Court documents show that Progressive was added to the case last year as a defendant, alongside the at-fault driver, and that it actively participated in fighting against the Fishers' claims." So, technicalities aside, Matt Fisher was correct that Progressive fought the settlement to Fisher's family. Rewrite Progressive's statement to improve the company's image.

Knight Capital Group CEO Responds to Trading Glitch

Thomas Joyce, CEO of Knight Capital Group, has lost no time in addressing concerns about a trading software problem that almost doomed the company. The error caused price distortions in almost 150 stocks, and Knight lost $440 million in a half-hour. In total, Knight has lost 600 million shares.

Joyce has been vocal on business news programs, trying to rebuild confidence in Knight. Sources say he has been transparent about the error and about the company's decision to accept a cash infusion.

On CNBC, Joyce started on a positive note. He said that the industry has responded well to the crisis: "The wildly flattering thing was how our clients responded to us." Joyce then said that the company made clients the priority, admitting, "There was a problem. We took the consequences. None of our clients took the consequences. And, importantly, the industry didn't suffer."

Joyce also explained what happened: "Sadly, it was a very simple breakdown...an issue with trading technology... Right now, we're doing an internal investigation." Joyce was firm about coming up with solutions.

When Joyce was asked about an interaction with SEC chair Mary Shapiro, Joyce addressed the question directly. He admitted contacting her while on vacation to request that the SEC cancel some of the incorrect trades. She refused. 

"She did what she thought was right for the industry... I'm kind of biased, I wish she had made a different decision, but she did what she thought was right..."

Discussion Starters:

• Watch Joyce's interview on CNBC.What strategies does he use to rebuild confidence in the firm?
• What non-verbal communication skills does Joyce use during the interview? Which are effective, and which, if any, are not?

Burger King's Response to Posted Photo

Reminiscent of the Domino's Pizza incident back in 2009, a Burger King employee photographed himself standing in two bins of lettuce. The image, posted in 4Chan, made the news rounds, and the poster was tracked down. Finding the employee wasn't too hard-GPS data was attached to the image, which was traced to a northern Ohio suburb.

The Board of Health for the Mayfield Heights location confirmed that the restaurant "threw out all of the affected food on Saturday morning" and that the lettuce wasn't served to customers.

Burger King issued this statement in reponse: 

"Burger King Corp. is aware of a photo that shows a BURGER KING® restaurant employee violating the company's stringent food handling procedures. Food safety is a top priority at all BURGER KING® restaurants and the company maintains a zero-tolerance policy against any violations such as the one in question.

"The restaurant where this photo was taken is independently-owned and operated by a BURGER KING® franchisee. The franchisee has taken swift action to investigate this matter and has terminated the three employees involved in the incident."

Discussion Starters:

• Burger King's statement could use editing. What are the two punctuation errors?
• What else could Burger King say to reassure customers?

Theaters Respond to Colorado Shooting

After a terrible night at an Aurora, CO, movie house, theaters across the country are responding. Twelve people were killed and 59 were wounded during a midnight showing of "The Dark Knight Rises," the latest Batman movie. The gunman dressed in black and described himself as the Joker to police.

In response, Warner Bros. has cancelled the movie's planned premiere in Paris. The company also said, "Out of respect for the victims and their families, Warner Bros. Pictures will not be reporting box office numbers for 'The Dark Knight Rises' throughout the weekend. Box office numbers will be released on Monday."

AMC Theaters is banning masks and fake weapons in theaters. The company issued this statement:

"AMC Theatres is deeply saddened by the Aurora tragedy. Movie going is part of our social fabric and this senseless act shakes us to our core. We're reinforcing our security procedures with our theatre teams, which we cannot discuss in detail for obvious, safety reasons. Local law enforcement agencies, our landlords and their and our local security teams are stepping up nationwide to ensure we provide the safest environment possible for our guests. We couldn't be more grateful for their collective support. At this time, our show schedules circuit-wide will not change. We will not allow any guests into our theatres in costumes that make other guests feel uncomfortable and we will not permit face-covering masks or fake weapons inside our buildings. If guests wish to exchange or refund any tickets, we will honor our existing policy and do as our guests wish. We are taking necessary precautions to ensure our guests who wish to enjoy a movie this weekend can do so with as much peace of mind as possible in these circumstances."

Regal Cinema also issued a statement about the incident:

"We are profoundly saddened by the tragedy that occurred at a Denver area theatre and are concerned for the victims and their families. The security and safety of our guests and staff is always our number one priority. As is our custom, we will continue to monitor the situation and adjust our security needs as necessary. In the meantime, our thoughts and prayers go out to the victims and their families."

President Obama responded to the tragedy, cancelling a campaign stop in Orlando, FL:

"Michelle and I are shocked and saddened by the horrific and tragic shooting in Colorado. Federal and local law enforcement are still responding, and my Administration will do everything that we can to support the people of Aurora in this extraordinarily difficult time. We are committed to bringing whoever was responsible to justice, ensuring the safety of our people, and caring for those who have been wounded. As we do when confronted by moments of darkness and challenge, we must now come together as one American family. All of us must have the people of Aurora in our thoughts and prayers as they confront the loss of family, friends, and neighbors, and we must stand together with them in the challenging hours and days to come."

Image source.

Discussion Starters:

• Read several additional statements following the shooting massacre. Which do you find most and least effective?
• Did President Obama do the right thing in canceling his campaign stop? Why or why not? 
• What, if anything, should movie theaters change in their security policies? Should all theaters ban costumes?

Toshiba Apologizes for "Test Monkey" Ads

A Toshiba ad for the Satellite Ultrabook computer pokes fun of people who participate in clinical trials. The ad claims that Toshiba, unlike other "tech companies," fully tests products and doesn't treat "paying customers like test monkeys." With a similar message, a print ad features a cosmetics tester.

The ads riled clinical researchers, who struggle to find participants in medical trials. In fact, Toshiba's own medical systems group is currently looking for young people to participate in a trial.

A sokesperson for the Association of Clinical Research Organizations (ACRO) explained the group's concern: "It's dangerous. We don't need any more reasons to discourage people from research. We need to encourage people and not portray them as some kind of freak."

According to PR Daily, "The ad does seem to contradict parts of Toshiba's corporate social responsibility guidelines. According to its standards of conduct for advertising, Toshiba group directors and employees should 'not use advertising to cast third parities in a negative light, in an attempt to make Toshiba Group appear more favorable, or for any other negative purpose.'"

In response to ACRO's criticism, Toshiba's director of marketing communications sent this response:

"Dear Mr. Peddicord,

"Thank you so much for raising your concerns over one of Toshiba's new television commercials showing people in medical testing situations.
 
"Our intent was not to minimize the value of clinical research or insult people participating in clinical trials.
 
"We will absolutely take your objections into consideration as we develop future advertising."

So far, the company has not pulled the ads, which ACRO had requested.

Discussion Starters:

• What's your interpretation of ACRO's complaint? Is the group right, overreacting, or something in between?
• Looking at Toshiba's standards of conduct for advertising, do you believe the company violated its own standards?
• If you led Toshiba's marketing communications group, would you pull the ads? Why or why not?

Barclays Issues Statements About Resignations

Barclays CEO Bob Diamond has resigned under pressure admist an interest rate rigging scandal. Barclays will pay $453 million to settle a U.K. and U.S. investigation that revealed traders manipulated the Libor to prop up the bank's position and traders' wallets. Diamond said his decision to leave "was the right thing for the bank."

Other departures have already taken place or are expected to soon. Marcus Argius, chairman of Barclays, and Jerry del Missier, chief operating officer, also resigned.

Barclays issued three separate statements so far about the resignations:

• "Board Changes," July 2 (about Argius)
• "Board Changes," July 2 (about Diamond)
• "Management Changes," July 3 (about del Missier)

The statement about Diamond's resignation included this long quote from the outgoing CEO:

"I joined Barclays 16 years ago because I saw an opportunity to build a world class investment banking business. Since then, I have had the privilege of working with some of the most talented, client-focused and diligent people that I have ever come across. We built world class businesses together and added our own distinctive chapter to the long and proud history of Barclays. My motivation has always been to do what I believed to be in the best interests of Barclays. No decision over that period was as hard as the one that I make now to stand down as chief executive. The external pressure placed on Barclays has reached a level that risks damaging the franchise – I cannot let that happen.

"I am deeply disappointed that the impression created by the events announced last week about what Barclays and its people stand for could not be further from the truth. I know that each and every one of the people at Barclays works hard every day to serve our customers and clients. That is how we support economic growth and the communities in which we live and work. I look forward to fulfilling my obligation to contribute to the Treasury committee's enquiries related to the settlements that Barclays announced last week without my leadership in question.

"I leave behind an extraordinarily talented management team that I know is well placed to help the business emerge from this difficult period as one of the leaders in the global banking industry."

Discussion Starters

• Read the Board Changes statement about Diamond. What's the rationale for including the former CEO's long quote? How is this effective or ineffective in conveying the bank's message?
• Assess the three statements. How do you explain the bank's strategy of issuing these separately? Why did the board do this, and was it the best approach?

Science: It's a Girl Thing -- Demeaning or Clever?

To attract more female scientists, the European Commission created a video and other promotional videos. With an abundance of pink and a focus on cosmetics, the video has been criticized as demeaning to girls. Some even questioned whether the video was a joke, to which a spokesperson said that the European Commission, "doesn't really do irony."

As of today, the video on YouTube was viewed more than 626,000 times and received 974 likes and 6,432 dislikes. 

In fairness, the EC has several videos as part of this campaign that don't focus on girls' high-heeled bodies or show girls blowing kisses. The Irish Times reported the EC's reaction from an interview with spokesperson Michael Jennings:

"'It is intended to catch the attention of the target audience – 13- to 17-year- old girls.'

"Mr. Jennings said that focus groups informed the commission that the video had to 'speak their language to get their attention' and that it was intended to be 'fun, catchy' and strike a chord with young people. 'I would encourage everyone to have a look at the wider campaign and the many videos already online of female researchers talking about their jobs and lives,' he said."

Discussion Starters:

• What's your view of the video? Do you find it demeaning, clever, or something else?
• The EC took down the video after the criticism. Was this the right decision?

Olympics Committee Responds to Knitters

The U.S. Olympics Committee managed to anger an unlikely group-knitters. To protect the "Olympics" trademark, the group sends hundreds of cease-and-desist letters when it believes the name has been misused. In this case, a group of knitters promoted a "Ravelympics" competition: While watching the Olympics, knitters participate in events such as "afghan marathon" and "scarf hockey."

Knitters were offended by the language in the cease-and-desist letter, which included the following:

"We believe using the name 'Ravelympics' for a competition that involves an afghan marathon, scarf hockey and sweater triathlon, among others, tends to denigrate the true nature of the Olympic Games. In a sense, it is disrespectful to our country's finest athletes and fails to recognize or appreciate their hard work."

The outcry from the knitting community was extraordinary, as one blogger wrote: "2 Million Knitters with Pointy Sticks are Angry at the US Olympic Committee."

USOC apologized, but botched the message. Here's an excerpt: 

"We apologize for any insult and appreciate your support. We embrace hand-crafted American goods as we currently have the Annin Flagmakers of New Jersey stitching a custom-made American flag to accompany our team to the Olympic Games in London. To show our support of the Ravelry community, we would welcome any handmade items that you would like to create to travel with, and motivate, our team at the 2012 Games."

One person responded: "Thanks for the half-hearted attempt at a maybe apology that keeps you clear of any blame. Now, you want us to give you free stuff?"

In an interview with PR Daily, Patrick Sandusky, spokesperson for the USOC, admitted, "The letter itself that was sent to this group was definitely too strident in its tone." He also said, "We do believe they're in violation of the law Congress passed and how we'll protect our trademark, but we could have gone about it in a slightly more sensitive way."

To address the criticism, Sandusky used his personal Twitter account. He explains this decision:

"I'm a firm believer that people don't believe organizations as much as they believe individuals. And if somebody's going to put their name on it and be a voice of reason specifically as a person who works at an organization and not just hide behind a blanket generic Twitter account-which has its uses without a doubt. And we have far more people that follow that than follow me. But it was something to supplement the main Twitter feed and show that this wasn't just a generic corporate account speaking corporate speak but it was an actual person willing to answer questions. And I answered more than, I think, 500 people online who contacted me directly with their questions. All those answers aren't going to be sufficient for some people but at least they're getting a response and not just being pointed to a generic statement. We believe here that we're the people that are responsible for the organization and I don't have any problem putting my name on organizational decisions and responding directly."

Image source

Discussion Starters and Assignment Ideas:

• Read the cease-and-desist letter. Rewrite it to improve the style and tone.
• How do you assess the USOC's apology? Could the group have done a better job? Rewrite the statement to improve the message. 

Shell Regrets Social Media Campaign

In a creative, but failed attempt to encourage public contribution to its marketing efforts, Shell asked people to submit their own memes. Shell was perhaps naive in thinking that people would support its positive thinking about the company's contribution to the environment.

The campaign around the "Let's Go" slogan brought a mockery of images with captions such as "Because there are still places we haven't f'ked. Let's Drill" and "Proudly plundering and destroying environments for almost 200 years."

At least Shell hasn't hidden from the reaction. On its site, the company has posted the memes and made this statement:

"We at Shell are committed to providing consumers with clean and abundant Arctic energy. We're also committed to the open exchange of ideas and the wonder of human creativity which makes our job possible.

"It is in this spirit that we approached the exciting untapped resource of socialized media with our Let's Go! Arctic user-generated advertising technology. While we do realize that a very small portion of the user-generated content below does not accurately represent Shell's commitment to providing consumers with clean and abundant Arctic energy, this pioneering experiment in user-generated content does reflect our commitment to freedom.

"Shell remains proud of our commitment to freedom. The freedom to develop newly available and abundant Arctic energy reserves. And the freedom our consumers have to discount the work of a very small number of extremist individuals who remain determined to stand in the way of our quest to bring first class heritage technology to bear on the top of the world. We thank you for sharing in our commitment to freedom.

"And thank you for contributing to our Let's Go! Arctic campaign."

Discussion Starters:

• Should Shell have avoided the campaign entirely, knowing that this could be the result-or was this an unintended, unpredictable result?
• How do you assess Shell's reaction-its statement on the website? What else, if anything, should Shell say about the memes received?