Restaurants Respond to Shutdown of Meat Plant

Abc_cows_down_kb_120821_wmainA slaughterhouse in Central California is being investigated after a video showed sick cows killed for meat, a violation of federal regulations. Although it's still unclear whether tainted meat made its way into the food system, McDonald's and In-N-Out Burger have "severed ties" with the plant, which has been temporarily shut down.

According to the Associated Press, the video seems "to show workers bungling the slaughter of cows struggling to walk and even stand."

In-N-Out Burger has issued this statement:

On the McDonald's home page, we see a different approach: photos of meat suppliers and this page title:

"Meet some of the hard-working people dedicated to providing high quality food every day. And get the story behind your McDonald's favorites."

Image source.

Discussion Starters:

  • In-N-Out's statement could have been better organized and more clearly written. How could you improve the message?
  • In the statement, what examples do you see of logical arguments, emotional appeal, and credibility?