Alex Trebek, the longtime host of “Jeopardy!” announced that he has pancreatic cancer. Since 1984, Trebek has been almost synonymous with the TV show, and now his Stage 4 diagnosis is casting doubt on the show’s future.
In a video, Trebek, announced the news with optimism and some humor, referencing his three-year contract. Unfortunately, the prognosis for pancreatic cancer is very poor. The ten-year survival rate is only one percent—the lowest rate of any cancer. Steve Jobs died of pancreatic cancer in 2011.
Assess Trebek’s video announcement. How does he convey the bad news and display emotional appeal?
Did he do the right thing by announcing the news himself? Why or why not? How do the show and network benefit, and what are the downsides?
What leadership character dimensions does Trebek demonstrate?
Assess the cancer survival rate chart. What principles of business communication does the designer follow, and how could it be improved?