Robots Screen Candidates' Social Media

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DeepSense.PNG

A Wall Street Journal video explains how DeepSense uses artificial intelligence to analyze a job candidate’s personality. When companies post a job, recruiters or hiring managers identify what is most important for success; for example, how important is teamwork or project management? DeepSense then looks at a candidate’s social media profile to assess personality.

Founder Amarpreet Kalkat explains that the system may review a social media profile for only six seconds and will generate a report about the applicant’s DISC profile (a personality assessment) and “Big Five” personality traits. Using psycholinguistics, the computer analyzes language the candidate uses.

Kalkat says their results are 75% accurate, while traditional personality tests are 82% accurate.

Discussion:

  • What’s your view of using AI in this way? How confident would you be applying for a job that uses this technology?

  • How relevant is personality to a position? What are the advantages to a company of using such a system, and what are the potential disadvantages?

  • The video refers to “DeepSense,” but the website shows “DeeperSense.” How do you explain the discrepancy?