Layoffs at Nokia

Nokia Siemens is laying off 17,000 employees - 23% of its workforce. In a press release headline, Nokia explains the company's focus: 

Nokia Siemens Networks puts mobile broadband and services at the heart of its strategy; initiates restructuring to maintain long-term competitiveness and improve profitability

The press release further explains Nokia's restructuring plans:

Nokia Siemens Networks plans to reduce its global workforce by approximately 17,000 by the end of 2013. These planned reductions are expected to be driven by aligning the company's workforce with its new strategy as well as through a range of productivity and efficiency measures. These planned measures are expected to include elimination of the company's matrix organizational structure, site consolidation, transfer of activities to global delivery centers, consolidation of certain central functions, cost synergies from the integration of Motorola's wireless assets, efficiencies in service operations, and company-wide process simplification.

Discussion Starters and Assignment Ideas:

  • What examples of euphemisms, business slang, and jargon do you see in the press release excerpt?
  • How many nominalizations do you find in the press release? Rewrite the press release excerpt, changing all of the nominalizations to verbs or adjectives.
  • Is the language in the press release appropriate for the audience? Who is the audience? 
  • Rewrite the press release for employees. How would you change the word choices for an internal audience who is affected by the news? Would you address the speculation that Nokia is getting ready for a sale?