Australian airline Qantas had good intentions when it promoted a "Qantas Luxury" competition, but the contest was a big failure. Qantas encouraged tweeters to submit creative answers:
Ever wanted to experience Qantas First Class luxury? You could win a First Class gift pack feat, a luxury amenity kit and our famous QF PJs. To enter tell us What is your dream luxury inflight experience? (Be creative!) Answer must include #QantasLuxury.