Meta's Well-Timed Layoff Message

How clever for Meta to announce 11,000 layoffs as we watch the news for election results. Still, the news ranked highly, with a big headline on the WSJ home page.

Unlike Elon Musk’s curt email to Twitter employees last week, Mark Zuckerberg’s note is longer and posted publicly, which is smart since it would likely hit the press anyway. He follows business communication guidelines by placing the main point up front, and he demonstrates accountability and compassion in the introduction:

I want to take accountability for these decisions and for how we got here. I know this is tough for everyone, and I’m especially sorry to those impacted.

His explanation of what went wrong also demonstrates accountability—and humility: “I got this wrong, and I take responsibility for that.”

Zuckerberg describes severance and other benefits in bullets, and he expresses optimism in the future. Employees will question whether they’re affected, but I’m not sure he can say anything differently in the message because cuts are across the board. Still, people might appreciate a bit more information about how decisions were made.

People must be on edge. Zuckerberg wrote, “Everyone will get an email soon letting you know what this layoff means for you.” How soon? He also offers the chance to “speak with someone to get their questions answered and join information sessions.” The goal seems to be communication by email and mass meetings. In-person meetings are best for delivering bad news, but given remote work and scale, this method is probably the only practical way to go