We can view this as a positive message, although it uses some persuasive strategies. Overall, the company is trying to simplify a complex issue—and the email simplifies the far more complex policy.
Analyze the message. Who is the primary audience, and what are the communication objectives? How would you describe the tone and writing style? What organizational strategies are used?
What persuasive strategies does the message use?
Overall, how effective is the message in meeting its communication objectives? What, if anything, could OpenTable do differently?