Communications About Cuba Plane Crash

A plane crashed near the Havana, Cuba, airport, leaving more than 100 people dead and only three survivors. Cuban President Miguel Diaz-Canel delivered the bad news:

"There has been an unfortunate aviation accident. The news is not very promising. It seems that there is a high number of victims."

The president also described recovery efforts:

"Things have been organised, the fire has been put out, and the remains are being identified,"

The reason is unknown, although an Al Jazeera article referred to the Boeing 737 as "aging." Aviation accidents are rare, but a BBC article chronicles several, including the previous crash in Cuba, in 1989, which killed 150 people.

Image source.


  • How well does the president communicate the events? We see only two short quotes here, so he may have said more. What else should he say? How can he communicate compassion?
  • Research communications around other deadly plane crashes. How do the situations compare, and how should the communications differ?
  • Should Boeing make a statement about the situation? Why or why not?