Missed Opportunity for a Graphic

A Business Insider article compares state income tax rates in a list of pictures and data points. The beginning of the article conveys the main point: how much you pay depends on where you live. As you might expect, rates are highest in California.

The site offers the list of city photographs and numbers on one page or as a sequence of slides. Both versions emphasize pretty pictures but make it difficult to compare data from different states.

Also, the range for each state is so broad that the information makes meaningful comparisons difficult.


  • Should pictures get most of the attention? Why or why not?
  • What are better ways for Business Insider to represent this information graphically?