Communications About the Outage

The latest cyberattack left Netflix, Spotify, Amazon, Etsy, and other sites spinning and apparently deciding how much and what to communicate to users. Issues at Dyn, a host company, affected the others, and Dyn was communicating regularly during the outage.


Amazon, for example, seemed to communicate nothing at all in its press releases, on its blog or on its Twitter feed: all highlight company activities and products for Halloween.

Discussion Starters:

  • Why would Amazon not communicate about the outage? Do you think this was a good decision? Consider the technology impact and responsibilities.
  • Assess Dyn's communication. This isn't the traditional apology. How well does it work? Consider the audience and communication objectives in your response.