It's another sad day of shootings, this time at UCLA, leaving two dead in what seems like a murder-suicide.
The university has published several communications to keep the community informed and help people deal with this tragedy:
- An email from Chancellor Gene Block, also posted on the university's website
- A news statement on the website
- A press conference with the Chancellor, posted on YouTube
Messages offer condolences and counseling, thank police and others who responded, and focus on healing. Trying to get back to some sense of normality, the university will resume classes except in the engineering building where a professor was killed. Provost Scott Waugh explains: "Obviously there's a lot of very distressed students, faculty and staff. And our goal within the school is to heal those wounds and make sure that they feel comfortable with the situation before resuming normal activities."
- Who are the primary and secondary audiences for the university's messages?
- Assess the chancellor's press statement. What principles of delivering bad news and delivering oral presentations does he use?