Marriott CEO Arne Sorenson told Bloomberg TV at Davos that he's optimistic about the hotel outlook for 2016.
Sorenson uses logical arguments to explain his perspective on rates and bookings despite weak performance in the stock market. Referring to industry data, he makes a convincing case that Marriott will see similar revenue in 2016.
In discussing the Starwood acquisition, Sorenson explains the purchase of equity (and a lower price today than what was announced) and describes plans for the integration mid-2016. He also talks about more potential M&A activity for other hotel companies.
- What examples of logical arguments do you identify in Sorenson's interview?
- What data does he use to support his points?
- Sorenson is realistic. Identify at least three examples of reservations and qualifiers you hear him use. How do these help or hurt his position?