A Wall Street Journal article describes how some progressive Internet companies are simplifying language in their privacy policies. Although most of us click through and "accept" policies to get to the page we want, some read them carefully. Increasing concerns about data use and information sharing has affected how people use some sites. According to a Pew study, most mobile app users didn't download at least one app because of personal information that would be collected.
The article further explains the move towards plain language:
This reminds me of our U.S. tax code: it's complex. Trying to simplify information too much may not serve users in the end.
- Look at a few privacy policies for your favorite websites. How easily do you understand what's written?
- Compare policies for static sites, such as news portals, and interactive sites, such as social networks. What additional information are the social networks trying to cover?