Bud Light Regrets "Up for Whatever" Campaign

Bud Light bottleBud Light wants to attract the female demographic, but its latest campaign isn't winning any friends. In a campaign, "Up for Whatever," the beer company seems to be promoting bad behavior. A new bottle label reads, "The perfect beer for removing ‘no' from your vocabulary for the night."

This isn't the first time the campaign was criticized. A New York Times article gives some history: 

"And in March, Bud Light was forced to take down a post on Twitter that appeared to promote some type of sexual harassment: "On #StPatricksDay, you can pinch people who don't wear green. You can also pinch people who aren't #UpForWhatever."

This time, Bud Light seems to regret the label choice. In a statement posted on its website, the company promises to stop production: 

 Bud Light removal

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Discussion Starters: 

  • What's your view of the campaign? Bud Light calls is "lighthearted." Do you agree? 
  • Should the company have learned after the St. Patrick's Day tweet? Why do you think the bottle labeling continued after that criticism?
  • Is stopping bottle production the right decision? Should the company also pull existing bottles from shelves?