Bud Light wants to attract the female demographic, but its latest campaign isn't winning any friends. In a campaign, "Up for Whatever," the beer company seems to be promoting bad behavior. A new bottle label reads, "The perfect beer for removing ‘no' from your vocabulary for the night."
This isn't the first time the campaign was criticized. A New York Times article gives some history:
"And in March, Bud Light was forced to take down a post on Twitter that appeared to promote some type of sexual harassment: "On #StPatricksDay, you can pinch people who don't wear green. You can also pinch people who aren't #UpForWhatever."
This time, Bud Light seems to regret the label choice. In a statement posted on its website, the company promises to stop production:
- What's your view of the campaign? Bud Light calls is "lighthearted." Do you agree?
- Should the company have learned after the St. Patrick's Day tweet? Why do you think the bottle labeling continued after that criticism?
- Is stopping bottle production the right decision? Should the company also pull existing bottles from shelves?