McDonald's Latest Food Video

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The latest McDonald's video describing how its food is made features Chicken McNuggets. Part of the series, "Our Food, Your Questions," the video shows the ingredients and process of making this popular McDonald's item.  

McDonald's sales continue to falter. Although better than some analysts' projections last month, the company has been losing revenue. This campaign is an attempt at transparency-to address customers' long-standing questions openly and directly. So far, the results are questionable.

McDonald's tweet

Discussion Starters: 

  • What's your view of the latest video? What is effective and what is ineffective in conveying McDonald's message? 
  • How, if at all, does the video change your view of Chicken McNuggets? 
  • What else could the company do to improve the image of its food?