Can Lululemon Do Anything Right?

Once again, Lululemon is facing an angry crowd. Earlier this week, the company poked fun at a not-for-profit organization. Now, after many, many complaints of declining quality of its high-end yoga clothes, the founder seems to be blaming customers. In an interview with Bloomberg TV, Chip Wilson said, "Frankly, some women's bodies just don't actually work [for the yoga pants]," and "It's more really about the rubbing through the thighs, how much pressure is there over a period of time, how much they use it."

He didn't quite say that some women were too big for the pants, but he seemed to imply that women choose sizes that are too small. Comments on Lululemon's Facebook page called Wilson's comments "insensitive" and more: 

Lululemon FB

Update: Founder Chip Wilson posted this apology video:


Discussion Starters:

  • Wilson may have a legitimate point: what is it? On the other hand, how could he have expressed it differently?
  • On behalf of Wilson, write an apology that he might post to the Lululemon Facebook page. How can he win back customers, some of whom are already turned off by the brand?