Yahoo's New Logo

For the first time in 18 years, Yahoo has a new logo-still purple and still sporting that question mark I never know whether I should include in writing. (I recently dropped it, following The New York Times' practice.)

In this video, you'll see many logo variations that the company considered.

In a blog post, CEO Marissa Mayer described the redesign process:

"So, one weekend this summer, I rolled up my sleeves and dove into the trenches with our logo design team: Bob Stohrer, Marc DeBartolomeis, Russ Khaydarov, and our intern Max Ma.  We spent the majority of Saturday and Sunday designing the logo from start to finish, and we had a ton of fun weighing every minute detail. 

"We knew we wanted a logo that reflected Yahoo - whimsical, yet sophisticated.  Modern and fresh, with a nod to our history.  Having a human touch, personal.  Proud."

Sounds like fun. But the changes are subtle, rather than dramatic.

Yahoo Logo

Discussion Starters:

  • Compare the new logo to the old one. What differences do you notice, and what significance do they hold?
  • Read Mayer's summary of the decisions made. Did you catch all of the changes and see the significance of each?