We know that "social recruiting" is increasingly common, with 73% of employers responding to a Jobvite survey reporting that they have hired someone online. But how does this work on Twitter, through which 15% of the 73% had hired someone? The Wall Street Journal published an article that explains some of the recruiter's and job seeker's perspective.
As funny as it seems to tweet your qualifications within 140 characters, more employers are encouraging people to respond to job postings on Twitter. Boston network-infrastructure firm Enterasys tried this approach and found success. The company's chief marketing officer said, "I am fairly certain I am going to abandon the resume process. The Web is your CV and social networks are your references."
Other employers report following prospective candidates to evaluate their interactions. And in many situations, although the initial contact happens via tweets, candidates include links to more substantive resumes and social media profiles.
One optimist, Kathryn Minshew, founder of career website TheMuse.com, said that the tweet is "the new elevator pitch."
- How optimistic are you about companies' recruiting via Twitter?
- How could you see publicizing your qualifications and career interests on Twitter? What are the potential downsides for you personally and professionally?