What Do Social Media Teams Look Like?

A Ragan/NASDAQ OMX Corporate Solutions survey of 2,714 communicators uncovered how organizations' social media teams are structured. This infographic, created by Go-Gulf.com, highlights a few interesting facts about those who completed the questionnaire:

  • Only 27% have a dedicated social media team. (It would be interesting to know the size of the companies and industries.) 
  • 42% have only one person working on social media.
  • Only 22% plan to hire more people to manage social media next year.
  • 25% use interns for social media work.



Image source.

Discussion Starters:

  • What, if anything, surprises you about this data?
  • How do you think these numbers might vary for hospitality, retail, technology, and other industries?
  • If you could project out five years, how do you think this data might change? What are your predictions?