Lego Comes Through for Little Boy

For two years, James Groccia, an 11-year-old boy with Asperger's Syndrome, saved up for his dream Lego train set, but it had been discontinued. James wrote a letter to Lego and received a nice response-and the set he wanted.


James's mother, Karen, described the boy's process for writing the letter:

"James was very concise about what he wanted to say. He planned it, and I just helped him organize his thoughts."

How about that. James hasn't even taken a Business Communication course.

Lego's response is very enthusiastic and obviously tailored to James:


Discussion Starters:

  • James's letter is great-for an 11-year-old boy-but it could be improved to meet business writing principles. What could be changed? 
  • Lego's letter isn't perfect either. What would you advise that Megan change in future letters?