Hollister Models Insult Asian Customers

HollisterRetailer Hollister has apologized for their models' offensive behavior during a store opening in South Korea.

The company brought in four foreign models to take pictures with customers. But the associates embarrassed the company by "making squinty eyes," "flipping their middle finger to photographers, and mocking Asian pronunciation of English appeared on their Twitter accounts," according to KoreaBANG.  

On its Facebook page, Hollister apologized for the incident:

Hollister response

On its website, in a section on careers, the company does have an extensive page about "Diversity and Inclusion."

Discussion Starters:

  • How do you assess Hollister's response? Do you find it effective, empty, or something else?
  • Some people have theorized that this incident could actually help the company's image, reinforcing the brand as edgy. What do you think?
  • What about the company's Diversity and Inclusion webpage do you find most and least convincing?