How about reading a little before jumping to conclusions? This is the lesson learned by Ashton Kutcher, who tweeted to his more than 8 million followers about the firing of Penn State Coach Joe Paterno:
Kutcher explains his response:
"Last night after returning home from work, I walked by the television and simply saw a headline that Joe Paterno had been fired. Having no more information than that, I assumed that he had been fired due to poor performance as an aging coach."
He has since hired PR firm Katalyst to manage his Twitter feed, Kutcher says, "as a secondary editorial measure, to ensure the quality of its content." Sounds like a good idea.
- Should we expect more of someone with 8 million followers, or is it simply the nature of the medium (Twitter) that causes such misreports?
- What are the potential consequences of Kutcher hiring a firm to manage his popular Twitter feed?