ABA Responds to Critics of High Calorie Sports Drinks

A new study found negative effects of high calorie sports drinks on children. Study authors say that children don't need the calories, caffeine, and other stimulants. This shouldn't come as a big surprise but has warranted this response from the American Beverage Association.

This isn't the first time that a study has put the American Beverage Association on the defense. A study on diet soda was highly criticized by the ABA on Good Morning America:

Source: Putting Health Before Headlines from American Beverage Association on Vimeo.

Discussion Starters:

  • Considering the recent study about high calorie sports drinks, in what ways does the ABA's response meet criteria for persuasive communication? In what ways was their response effective and ineffective?
  • Looking at the video above, how do you assess the ABA's approach about the diet soda controversy? Do you buy their argument and criticism of the study?

Assignment Idea:

  • On the ABA's website, you'll find several articles defending beverage makers and explaining new initiatives that support health, for example, their "Clear on Calories" section.  What parts of the ABA's messages do you find most convincing?  Least?