Facebook's War on "Fake News"

Facebook has taken several steps to banish incorrect information on the site. The company provides three examples of questionable news items and the action they took, including what they missed.

In some of these situations, stories were doctored with images from related situations. One image, with the caption, “Man from Saudi spits in the face of the poor receptionist at a Hospital in London then attacks other staff,” represents a situation that happened at a veterinary hospital. The post explains, “On Facebook, we’ve seen years-old images of violent acts, protests and war zones reposted and used to inflame current racial or ethnic tensions.”

Another story promised that NASA would pay people $100,000 “to stay in bed for 60 days.” Although this may sound appealing—and it did garner millions of Facebook views—again, this claim referred to an older article in which a journalist was paid $18,000 for staying in bed for 70 days. But the offer no longer stands.

A Standard study reports that Facebook’s efforts are working to reduce misinformation, although we don’t yet see the same effects on Twitter: “Interactions then fell sharply on Facebook while they continued to rise on Twitter.“ A Mashable report explains:

“Mark Zuckerberg and company may be on the right track when it comes to fighting fake news, but as you can see from those engagement numbers, it’s not a success story quite yet. Even with the downward trend over the past 2 years, Facebook is still responsible for much more of the spread of fake news than a social platform like Twitter.”

Discussion:

• How do you interpret Facebook’s progress?

• Assess the Facebook post. How well is the company taking responsibility and explaining what still needs to be done?

Facebook's Messaging Over Time

The Wall Street Journal reports how Facebook has repositioned itself since its founding in 2004.

In 2005, at Harvard, founder Mark Zuckerberg said Facebook’s purpose is to ”look people up” and for “connecting to people.” In 2008, Facebooke expands and messages focus on helping people “share information. . . and share parts of their identity with each other.” In 2010, Zuckerberg’s vision enlarged: “People can have instantly social and personalized experiences everywhere that they go.” Soon after, Zuckerberg focused on problem solving.

In 2012, Zuckerberg said, “Our mission isn’t to be a public company. Our mission is to make the world more open and connected.” By 2013, Zuckerberg was seeing Facebook’s role in selecting governments, getting healthcare access—improving people’s lives.

More recently, given concerns about privacy and misinformation, Zuckerberg’s messages focus on responsibility.

Image source.

Discussion:

• The WSJ video has a negative connotation about Facebook’s changing message, particularly in light of today’s news about shareholder proposals to split Zuckerberg’s roles. Do you agree with this assessment?

• How well has Zuckerberg handled messages about the evolution of Facebook in the past 14 years? What, if anything, can he do differently now?

• Do you agree with the proposal to split the CEO and chairman jobs? In other words, does Zuckerberg have too power? Does he need help at this point?

• How is Facebook’s evolving messaging a potential matter of integrity?

Woman Fired for Racial Profiling

A woman refused to let a black man into her apartment, and she was subsequently fired from her job. Hilary Mueller is shown on video, taken by D'Arreion Toles, asking to see his key fob and questioning who Toles was going to visit in the building. Toles eventually moved past Mueller, who followed him to his apartment door.

When the video was posted, it attracted more than 5 million views. Toles included the captions, "to be a black man in America" and "this is America in 2018." Complicating matters, Mueller called the police after the incident. Also, Mueller’s husband posted a video condemning her behavior. They have been separated for more than a year.

Mueller’s employer, real estate firm Tribeca-STL, also saw the video and terminated her employment. An ABC report includes a statement from the firm:

"The Tribeca-STL family is a minority-owned company that consists of employees and residents from many racial backgrounds. We are proud of this fact and do not and never will stand for racism or racial profiling at our company."

As of this writing, both the company website and its Twitter feed are unavailable.

Discussion:

• Explain how this incident is an example of racial profiling.

• Do you agree with the firm’s decision to fire Mueller? Why or why not?

• In what ways did Mueller demonstrate and fail to demonstrate integrity and humility?

Serena Williams Controversy

Serena Williams lost the U.S. Open women’s final tennis match and criticized umpire Carlos Ramos. A Washington Post article delves into “whether sexism, conscious or not, skews the playing field.”

The writer offers the following evidence:

• Ramos still has support from the International Tennis Federation.

• London Telegraph published data showing that, for the past 20 years, men received code violation fines almost three times as often as women. The writer acknowledges that men’s games are longer, but she says this doesn’t account for the entire difference.

• An Australian newspaper criticized for what some consider a racist image of Williams boldly republished it on the cover with the headline, “Welcome to the PC World.”

The writer offers more evidence on both sides of the issue and suggests changes within the association.

Williams image source.

Discussion:

• Read more about the situation if you are unfamiliar. What could Williams and Ramos each have done differently?

• What’s your view overall? Was Williams treated unfairly? Did she react appropriately?

• How do you assess Williams’ response after the incident? How well did she recover from the so-called “outburst”?

• What leadership character dimensions are illustrated by this situation?

Changes at Riot Games

Following allegations of sexism, Riot Games has apologized and is making changes. A long report by Kotaku placed blame mostly on the fast company growth and sexist working environment.

Trying to shed its “bro-culture” stigma, leaders have acknowledged that the company could be more inclusive. In a long statement last month titled, “Our First Steps Forward,” the company starts by apologizing to “to all those we’ve let down.” The statement then lists steps the company will take around inclusion initiatives, staffing, training, and so on

In a more recent statement, the company announced hiring a “leadership and strategy expert,” Frances Frei, who had also worked with Uber. The statement includes this quotation from Frei:

“After spending time with Riot’s leadership and many others across the organization, it became clear that Riot is truly putting everything on the table and committing to evolving its culture. In my interactions with Rioters, I’ve seen extraordinary levels of engagement on these issues across the company. Every Rioter with whom I’ve met truly cares about inclusion, which means real change is possible. Riot isn’t interested simply in fixing problems on the surface, it has the ambition to be an industry leader and to provide a roadmap for others to follow. I share that ambition and am eager to help Riot navigate this process.”

Frei image source.

Discussion:

• Read Kotaku’s report. How credible do you find the investigation and reporting? What could increase the credibility?

• Assess Riot Games’ statement. Who is the audience and what are the communication objectives? How do the organization, writing style, and tone affect your assessment?

• Now assess the statement about Frei. What’s your view of including Frei’s statement? What else, if anything, should be included in the statement?

• Overall, how well is Riot Games demonstrating accountability? What other leadership character dimensions are demonstrated?

Alibaba's New Chairman and Ma’s Letter

Following Jack Ma’s departure next year, Daniel Zhang will become Alibaba’s new chairman. Referring to himself as a “free and noncooperative person,” Zhang is the presumed choice because he’s been CEO since 2015. Someone who knows Zhang explained why he may have chosen the phrase “free and uncooperative”: “[H]e’s always chasing and seeking—to be free and not tied down to anything.”

A Bloomberg report describes Zhang as a “rising star” who did a great job implementing Ma’s strategy and vision and is “taking the company to the next level.”

A press release on the company website includes a letter from Jack Ma, which expresses confidence in Zhang:

“Daniel has been with Alibaba Group for 11 years. Since he took over as CEO, he has demonstrated his superb talent, business acumen and determined leadership. Under his stewardship, Alibaba has seen consistent and sustainable growth for 13 consecutive quarters. His analytical mind is unparalleled, he holds dear our mission and vision, he embraces responsibility with passion, and he has the guts to innovate and test creative business models. Deservedly, China’s business news media has named him the No.1 CEO in 2018. For these reasons, he and his team have won the trust and support of customers, employees and shareholders. Starting the process of passing the Alibaba torch to Daniel and his team is the right decision at the right time, because I know from working with them that they are ready, and I have complete confidence in our next generation of leaders.”

The letter ends on an emotional note: “The one thing I can promise everyone is this: Alibaba was never about Jack Ma, but Jack Ma will forever belong to Alibaba.”

Discussion:

• Read the entire press release. Who is the audience? How would you describe the organizational structure?

• The press release with Ma’s long letter included is unusual. We don’t see a quotation from Zhang; typically, an incoming executive will be quoted. Why do you think this was excluded? What could Zhang have said?

Louis C.K. and Steve Wynn Are Back

Comedian Louis C.K. showed up unexpectedly at a comedy club in New York and performed his usual act. You may remember that five women accused Louis C.K. of sexual harassment, for which he wrote an apology, admitting to the acts the women described. Since then, he has been out of the spotlight.

Comedy Cellar owner Noam Dworman said the crowd responded positively and gave him a standing ovation as he took the stage. Dworman acknowledged the risk he took in having Louis C.K. perform:

“I understand that some people will be upset with me. I care about my customers very much. Every complaint goes through me like a knife. And I care about doing the right thing. . . .[but] there can’t be a permanent life sentence on someone who does something wrong.”

Some business leaders accused during the #MeToo movement are also trying to make a comeback. Steve Wynn, for example, has started an online art gallery featuring paintings by Picasso, Warhol, and others. When asked whether Wynn's history would have a negative effect on his venture as an art dealer, his lawyer, Michael Kosnitzky, said he, "didn’t believe so." Kosnitzky also said that Wynn still denies the charges and believes “people should look at the totality of the man.”

Image source.

Discussion:

• What do you think factored into Dworman's decision to allow Louis C.K. to perform? Did he do the right thing?
• Louis C.K. didn't include any material about sexual harassment or his apology. This would have demonstrated his vulnerability. What would have been the benefits and drawbacks?
• What's your view of Steve Wynn's attempt to reinvest himself as an art dealer?
• Wynn's name doesn't appear on the website. Do you think that's the right decision? Why or why not?

Pope Francis's Letter

Pope Francis has joined the conversation about sexual abuse in the Catholic church after 1,000 victims and 300 perpetrators were identified by a grand jury investigation report in Pennsylvania. The report also revealed how the church systematically covered up the abuse over a 70-year period.

In an open letter, which is posted on Vatican News, expresses empathy early and often, for example, in this passage:

In recent days, a report was made public which detailed the experiences of at least a thousand survivors, victims of sexual abuse, the abuse of power and of conscience at the hands of priests over a period of approximately seventy years. Even though it can be said that most of these cases belong to the past, nonetheless as time goes on we have come to know the pain of many of the victims.  We have realized that these wounds never disappear and that they require us forcefully to condemn these atrocities and join forces in uprooting this culture of death; these wounds never go away. The heart-wrenching pain of these victims, which cries out to heaven, was long ignored, kept quiet or silenced.  

Pope Francis's letter follows one by Pope Benedict XVI in 2010, when abuse in Ireland became widely known.

Discussion:

• Compare the two letters. In what ways are they similar and different? How might the circumstance and timing affect each approach?
• How is the letter organized? How would you describe the tone?
• Which character dimensions does Pope Francis demonstrate in his letter?

Maryland Apologizes for Football Player's Death

University of Maryland at College Park has taken responsibility for mistakes during training that caused a football player's death. During a news conference, President Wallace D. Loh said he met with the student's parents to apologize. After the investigation, Loh concluded:

"The University accepts legal and moral responsibility for the mistakes that our training-staff made on that fateful workout day." And to the parents, "You entrusted Jordan to our care, and he is never returning home again."

Such an admission is unusual and welcome in light of cover-ups and shifting blame.

As a result of this incident, the head coach was placed on leave and another coach, Rick Court, has left the university. Court had been accused of "name calling and other intimidation," according to a Chronicle report.

Some are calling for Loh's resignation as well. Trouble started with the athletics director around the same time. Loh has publicly expressed concerns about how these situations might affect his presidency:

“That’s the sad part,” he said. “I think most presidents have to hold on for dear life. Many, many presidents have not been able to bounce back.”

Discussion:

• In what ways does Loh make himself and the University vulnerable, and how might this work in their favor?
• Did Loh do the right thing? Should he resign?
• Assess Loh's news conference. What does he do well, and what could he improve?
• How well does Loh express compassion during the news conference?

Airline CEOs Defend Seat Size

American and Delta Airlines CEOs sit in small plane seats to explain the rationale and defend shrinking seat sizes. Doug Parker and Ed Bastian, both 6' 3" tall, agreed to talk to a WSJ writer, while United CEO Oscar Munoz declined.

Both CEOs say they fly coach for short trips. Bastian started a policy that Delta directors must fly coach when traveling less than three hours. Of course, as the article points out, suffering three hours in a small seat isn't quite the same as 24.

The executives say that flight amenities, such as WiFi, make up for any discomfort from smaller seats. American's Parker says that customers don't complain and that the airline hasn't "done anything that makes the main cabin product less desirable than it was before." The airlines are also focused on providing larger seats for higher fares.

Another WSJ article explains what airlines consider when making seats comfortable.

Image source.

Cover image source.

Discussion:

• How does this story illustrate character dimensions such as compassion, vulnerability, and humility?
• Did the CEOs do the right thing by agreeing to participate in the article? What are the risks and benefits?
• Why would United CEO Oscar Munoz decline? Was this the right decision for him and the airline?
• What persuasion tactics do the CEOs use to convince us that flying coach is not so bad?
• Do you agree with the CEOs' assessments about small seats? What has been your experience?

Papa John's Founder Resigns

Papa John's founder and chairman John Schnatter resigned after using the "N-word" on a conference call. This may have been the last straw for the executive, who sparked controversy about NFL players "taking a knee" during the national anthem. Schnatter blamed league players and leadership for declining viewership he linked to declining pizza sales. Muddying the issue, Schnatter won unwanted support from some neo-Nazis.

This incident involved Laundry Service, a marketing firm that was helping Schnatter navigate future PR crises. During a role play, Schnatter said, “Colonel Sanders called blacks n-----s." His point was that the KFC chairman didn't face any backlash. A Forbes article details more of the conversation:

"Schnatter also reflected on his early life in Indiana, where, he said, people used to drag African-Americans from trucks until they died. He apparently intended for the remarks to convey his antipathy to racism, but multiple individuals on the call found them to be offensive, a source familiar with the matter said. After learning about the incident, Laundry Service owner Casey Wasserman moved to terminate the company’s contract with Papa John’s."

In a statement, Schnatter apologized: 

"News reports attributing the use of inappropriate and hurtful language to me during a media training session regarding race are true. Regardless of the context, I apologize. Simply stated, racism has no place in our society."

Image source.

Cover image source.

Discussion:

• A Netflix executive resigned after a similar situation. What differences do you see in these two situations, and do they matter in  terms of the resulting resignations?
• Papa John's next challenge is how to distance itself from Schnatter, whose face is on the pizza boxes. Should the image be removed? Why or why not?

Fewer Meetings at GE and the CEO's Reaction to the Dow

A Wall Street Journal article describes an interview with GE CEO John Flannery. GE was recently dropped from the Dow Jones Industrial Average (also called the "DJIA" or "the Dow"), an index of 30 companies on the New York Stock Exchange that, taken together, serve as a indication of the U.S. economy. Asked about the move, Flannery downplayed the impact on GE:

WSJ: How about the more recent news of being removed from the Dow Jones Industrial Average? Does it mean GE has changed or is it the Dow that has changed?

Mr. Flannery: Yeah, there’s a lot of debate about that. Listen, you know being a member of the Dow is a big part of the company’s history, and I sent a note out to our teams just as that came out.

It is part of our history. It’s not going to be what defines us today or in the future. We’re going to define ourselves in the future. The teams and how we perform and how we deal with customers, how we invest in the things we do right now. That’s what writes the story for GE. The people inside the company are the people who define GE, not the people outside the company. So I’d say if anything, I certainly took it as a motivation.

During another part of the interview, Flannery discussed the company's goal of reducing meetings: "Little or no meetings wherever possible." The goal is part of a broader strategy for decentralization, moving the "center of gravity" to diverse business units.

Image source.

Discussion:

• How do you assess Flannery's response to the question about the Dow? It's a delicate situation.
• What, if any, leadership character dimensions did he demonstrate in responding to the question? 
• What is the value of decentralization? What is the value of having fewer meetings? Also consider the downsides: what could be lost when fewer meetings are held?

Netflix Comms Officer Out After Using Racial Epithet

Jonathan Friedland, Netflix's chief communications officer, was fired after using the "N-word" at least twice at work. CEO Reed Hastings sent an email to employees explaining the situation:

“Several people afterwards told him how inappropriate and hurtful his use of the N-word was..."  “We hoped this was an awful anomaly never to be repeated.” “The second incident confirmed a deep lack of understanding, and convinced me to let Jonathan go now." "[I should]...have done more to use it as a learning moment for everyone at Netflix about how painful and ugly that word is, and that it should not be used.” “Depending on where you live or grew up in the world, understanding and sensitivities around the history and use of the N-word can vary.” “For nonblack people, the word should not be spoken as there is almost no context in which it is appropriate or constructive (even when singing a song or reading a script). There is not a way to neutralize the emotion and history behind the word in any context.”

The first incident was during a PR meeting on the topic of sensitive words. It's unclear when and how the word was used the second time.

For his part, Friedland apologized on Twitter.

Discussion:

• What's your view of the situation and Friedland's use of the word? Consider that we don't have all of the context.
• Given what little we know, should Friedland have been fired?
• How does this situation potentially demonstrate a lack of humility?

Cold Email Examples

The CEO of Mapistry, a start-up software company for storm water compliance, posted and analyzed her past emails to VCs, venture capitalists who could invest in her company. Allie Janoch disputes the claim that you need an introduction to a VC; she has had some success in sending cold emails.

Her first email, Janochs admits, says little about her company and undermines the message with self-deprecation.

She didn't get a response. Her second email, when her company had more traction, includes a specific subject, focuses on problem solving, uses bullets for important data points, and is personal.

Discussion:

• What do you consider the strength's of Janoch's second email?
• What improvements could she make?
• How does each email demonstrate humility? The first, as Janoch says, is self-deprecating. What's the potential problem with this approach? How does the second email demonstrate humility as well as confidence? How well does Janoch balance the two?

McDonald's Ramadan Commercial

An American colleague working in Singapore sent me this McDonald's commercial about Ramadan, the Muslim holy month of fasting. The YouTube caption reads, "Sharing food creates a bond like no other. This Ramadan, McDonald's brings you even more reasons to share."

We see an industrious McDonald's employee, delivering food as he gets weaker because of fasting. At the end, a customer offers him food when it's time to break the fast.

The response has been positive, with one user commenting that he would like to see ads like this in the United States. A McDonald's representative expressed her views of the response:

"We're truly humbled and encouraged by the positive response received from our latest video."

"We wanted to celebrate Singapore's community spirit of human kindness, sharing and togetherness during this Ramadan month, and what better way than to do it through the lens of our McDelivery riders - who connect our brand with our customers, door to door."

"It's our small way of appreciating those working tirelessly behind the scenes to deliver meals and enabling the bonding and sharing moments during this occasion."

Discussion:

• Why do you think the video is getting such a strong positive response?
• Would such a commercial be successful in the U.S.? Why or why not? Consider cultural differences between Singapore and the U.S.
• The McDonald's representative says they are "humbled." What does she mean by this, and how does it relate to definitions of humility?

University of Oregon Apologizes for Statement About Student Death

University of Oregon leadership missed the mark in its statement about a student's death during a lake trip. Although the university offered sympathy in the original notice, the statement included language that seemed to blame the student:

It is important to point out that this tragedy is connected to an unauthorized tradition among many college students. Students from many institutions have a history of demonstrating poor life choices during visits to Lake Shasta. These activities are contrary to the values of the University and Fraternity and Sorority Organization.

When criticized for the tone and insensitivity, leaders published a new statement, which excludes this paragraph, and posted their regret on Twitter.

University officials may have wanted to use the student's death as a lesson or a warning to others. On the face of it, this strategy wasn't all bad. After all, Shasta Lake is a known partying site and has been in the news for tents and other debris left by college students. One Twitter user commented, "I think the first statement was more appropriate. Although this young man's death is tragic, bad choices have bad consequences."

Discussion:

• What's your view? Was it wrong for the university to include that statement? Why or why not?
•  If not in this statement, what should the university leaders have done differently if they did want to focus on future safety?

MSU's Denial as a Cultural Issue

A Chronicle of Higher Ed article blames Michigan State University's ambitions and culture for their leaders' lack of response to years of sexual abuse on campus. More than 12 people knew of complaints against physician Larry Nassar, but the abuse continued for years.

Lou Anna K. Simon's leadership is questioned in the article. Although clearly a committed leader to the university, Simon is criticized for focusing so much on "two decades of status-climbing" that a culture of denying any wrongdoing evolved. One of the trustees summed up the issue in a letter and emphasized "We must embrace our obligation to apologize and offer justice."

Apologizing may be a sore subject for the trustees because Simon avoided it in the case of Larry Nassar's victims, according to the Chronicle article:

She talked about how “it is virtually impossible to stop a determined sexual predator and pedophile, that they will go to incomprehensible lengths to keep what they do in the shadows.” She often used “regret,” “sympathize,” and “acknowledge” in her written statements, but not “apologize.” She emphasized that sexual assault is a societal problem, not a Michigan State one. She highlighted all of the steps the university had taken to prevent sexual misconduct.

Image source.

Discussion:

• Analyze the trustee's letter. What principles of business writing are followed? What are the strengths of the letter, and what could be improved?
• The trustee encourages MSU leadership to listen. What does he mean by this, and how would listening help the situation?
• What is the value of apologizing and admitting failure? What are the potential downsides, particularly for a university trying to improve its stature?
• This story illustrates several failings of leadership character. Which can you identify, and which do you think are most relevant here?

Supreme Court Justice's Writing Style

Supreme Court Justice Neil Gorsuch is getting so much attention for his writing that #GorsuchStyle is trending. Lauded before he joined the court, Gorsuch's writing is now criticized as a sidetrack "history lesson," "garbled," and "exhausting to read." Critics cite examples and wonder why a justice is spending time on alliteration:

“Disruptive dinnertime calls, downright deceit and more besides drew Congress’s eye to the debt collection industry.”

Another hallmark of his new style is making a pithy comment and then explaining its meaning as in this example:

"Chesterton reminds us not to clear away a fence just because we cannot see its point. Even if a fence doesn’t seem to have a reason, sometimes all that means is we need to look more carefully for the reason it was built in the first place."

A Yale student analyzed Gorsuch's court decisions. Compared to others' writing, he used more contractions (3.9 per 1,000 words compared to 0.8) and started sentences with words such as “and,” “but” and “so” more often (4.9 times out of every 1,000 words compared to 1.5). Analysts seem to agree that his style is getting less formal, but he also likes to draw attention to himself.

Image source.

Discussion:

• What is the value of alliteration and other rhetorical devices? When are they best used, and when are they best avoided?
• Gorsuch's seeming desire to call attention to himself contradicts business writing and leadership character principles. Which ones?
• Why might Gorsuch's style change over time?
• What distinguishes your writing style? Can you identify a sentence structure, phrase, or structure that you use often—and maybe too often?
• Slate writer Mark Joseph Stern analyzed another passage and identified several examples of "fat." Try to improve conciseness in this paragraph. How many extraneous words can you omit?

The Court today clears away a fence that once marked a basic boundary between federal and state power. Maybe it wasn’t the most vital fence and maybe we’ve just simply forgotten why this particular fence was built in the first place. But maybe, too, we’ve forgotten because we’ve wandered so far from the idea of a federal government of limited and enumerated powers that we’ve begun to lose sight of what it looked like in the first place.

More About the Starbucks Bias Situation

After the arrest of two black men in a Philadelphia store, Starbucks announced that 8,000 stores will close on May 29 for racial-bias training. But are some skeptical about the impact that one day of training will have, and the company seems to be imitating Chipotle's decision to close stores for food safety training. On the other hand, the company could have blamed the employee who called the police, a crisis communication strategy we have seem in many other situations. 

An article in the New York Times describes racial bias research in hospitality customer service and may tell us more about the incident in Philadelphia. In one study, researchers sent emails to hotels using different names that reflected gender and race, asking for restaurant recommendations. Responses indicated racial bias, as the authors describe: "Hotel employees were significantly more likely to respond to inquiries from people who had typically white names than from those who had typically black and Asian names."

In addition, researchers analyzed "politeness," for example, whether employees wrote "best" or "sincerely" before signing their name. They were more likely to use such words when responding to guests with names that sounded white, and the authors describe another finding for this group: 

They were three times as likely to provide extra information — even when the initial inquiry was just about restaurants — to white than to black or Asian people.

In addition to training, the authors suggest periodic customer service audits and consistent scripts and policies.

In a turn, Philadelphia Police Commissioner Richard Ross has apologized to the two men who were arrested. In his original video, Ross defended the officers actions and said, based on a sergeant's experience at Starbucks, "they are at least consistent in their policy." But in the news conference, Ross says, "shame on me" and "I have to do better." 

Image source.

Discussion: 

• What's your view of the research about customer service at hotels? What does the research potentially say about the situation at Starbucks?
• Have you experienced bias in a customer service setting? What was the situation, and how did you handle it? 
• How well does Ross handle the apology in the news conference? How does his identity factor into his response? How does he demonstrate authenticity, vulnerability, and other leadership character dimensions?

"Nut Rage": The Sequel

You may remember the so-called "nut rage" incident at Korean Airlines in 2015, when a company executive became enraged about how macadamia nuts were served on a flight. Cho Hyun-ah, a daughter of the company chairman, threw a document at the head flight attendant, forced him to kneel and apologize, and ordered the plane back to the gate so the flight attendant could be removed. Cho didn't know that the rules had changed: nuts were served in the bag instead of on a plate, as she expected, because of nut allergies. In February of this year, a Washington Post article details how the flight attendant has suffered since the incident. 

At the same, people were incensed by what they considered entitlement of the chaebol families, who run Korea's powerful conglomerates. Some believe they act as if they are "above the law," and this situation was symbolic of that criticism. 

This week, Cho's younger sister, Hyun-min, is criticized for losing her temper during a marketing department meeting. Some say she threw water at an employee's face, but the airline reports that she threw it on the floor.

Either way, unlike her sister, Hyun-min immediately apologized via text message to the employee and on her personal Facebook page: “I apologize with my head down for my foolish and reckless behavior."

Discussion:

• How else should the company respond to this incident? What should executives have learned from the 2015 situation? 
• How could you relate this incident to communication and character issues such as civility in the workplace, conflict management, and humility?