A cyberattack on credit reporter Equifax revealed personal information about 143 million people. What makes this breach worrying is the type of information that was stolen: Social Security numbers, birth dates, addresses and, driver's license numbers.
On the home page of its website, Equifax has a red post directing readers to a statement for more information. They are also offering identity protection for people affected.
But the company isn't making it easy. When I entered my information, I saw a message that I may be affected, and then I saw the message at right, saying, in order to enroll, I would need to revisit in 4 days for some reason.
Overall, the company is accepting responsibility. The Chairman and CEO Rick Smith explained the situation on a video.
- Assess Equifax's statement. What principles of bad news are followed, and how could it be improved.
- Now assess Rick Smith's video statement. Consider the question above as well as delivery skills.