Business Insider shows a series of bar charts comparing Uber's numbers to those of Facebook, Apple, Google, Twitter, and Microsoft. No companies are doing splendidly in terms of the percentage of women and people of color, but Uber is the least diverse in only one category: leadership. As the company reports, "Our leadership is more homogeneous than the rest of our employees. For example, no Black or Hispanic employees hold leadership positions in tech. This clearly has to change - a diversity of backgrounds and experience is important at every level."
After additional criticism of CEO Travis Kalanick, he promises to take a more transparent approach: "This report is a first step in showing that diversity and inclusion is a priority at Uber. I know that we have been too slow in publishing our numbers - and that the best way to demonstrate our commitment to change is through transparency. And to make progress, it's important we measure what matters." Still, a Wall Street Journal article referred to Kalanick as "beleaguered": "Uber has said it is standing by its beleaguered founder." I wonder for how long that will continue.
- Compare Uber to the other technology companies in Business Insider's charts. What conclusions do you draw?
- Compare Business Insider's bar charts to Uber's circle charts. Which work better and why? Why would each source choose the visual it did?
- How well does Uber explain its diversity position and goals on its website? What are the key messages you glean from this page?