How Naked Is Naked Juice?

Is Naked juice really "healthy" and worth the money? A lawsuit filed by the Center for Science in the Public Interest says Pepsi is misleading consumers with some of its claims.

On the packaging, Pepsi promotes the juice as having "no added sugar" and repeats words like kale, when the truth tells a different story. A 15-ounce bottle of Naked contains eight teaspoons of sugar; compare that to a 16-ounce soda, which has about 12 teaspoons. The company's Kale Blazer certainly emphasizes kale on its label, but the primary ingredients are apple and orange juice, cheap products that don't justify the price consumers pay, according to the lawsuit. 

Kale Naked

In addition to these misleading statements, the CSPI is faulting Pepsi for not labeling the drinks, "not a low-calorie food," which is required by the FDA when consumers could think otherwise.

Pepsi has responded to the lawsuit:

"Any sugar present in Naked Juice products comes from the fruits and/or vegetables contained within and the sugar content is clearly reflected on label for all consumers to see. Every bottle of Naked Juice clearly identifies the fruit and vegetables that are within."

This isn't Naked's first challenge. In 2013, Pepsi paid $9 million for calling the product "all natural." 

Discussion Starters:

  • Do you agree more with the lawsuit or with Pepsi's response?
  • What's the difference between sugar from fruit and added sugar? How much does this distinction matter?
  • If the lawsuit is successful, how should Pepsi change the labels on its Naked products?