Twenty HEI properties suffered a data breach of payment information. HEI is a hotel owner/operator and has branded hotels under Marriott, InterContinental, Starwood, and Hyatt.
Individual hotels don't seem to be communicating much; for example, the Boca Raton Marriott and Westin Philadelphia websites aren't displaying the typical breach notices. These brands may be smart to leave the trouble with HEI.
- What's your assessment of HEI's message? What principles of business writing are followed? Who is the audience, and how well are their needs met?
- What are the most important messages for customers to hear after a data breach?
- Should individual properties do more? Why or why not?