Social networks around images continue to increase in popularity. Instagram now outpaces Facebook as teens' "most important" social network: 32% compared to 14%. Forty-two percent of women online use Pinterest.
Facebook, LinkedIn, Twitter, and Pinterest continue to attract older demographics. According to comScore quoted by Business Insider, "Less than two-fifths of Facebook's adult user base in the US is aged 18 to 34."
- Why are so few users aged 18 to 24 on Twitter? And yet the site seems to be more popular with pre-teens. Why?
- What, if anything, surprises you about the data?
- How should businesses respond to this information?