Clorox Apologizes for Emoji Tweet

Apr 9

Let's give Clorox's social media manager the benefit of the doubt: no harm was intended with this tweet about bleaching the new, diverse emojis.

It took me too long to get the intended joke: the emojis are dirty?

As you might guess, most people took the tweet to mean that darker skin should be whitened. Clorox's explanation doesn't help much:

Music? Bathtub? Wine? Sorry, still confusing.

Response tweets are much funnier:

I can DM my resume if yall need a new social media manager @Clorox
.@Clorox social media meeting: "Hey, they added emojis with darker skin color!" "OK, COOL. Tweet a bleaching joke. Make it funny."

Discussion Starters:

Should the Twitter manager have known better? Is the insult obvious or not?
One person tweeted, "If you're offended by Clorox's tweet, just get off of social media and look for actual racism elsewhere. #IHatePeopleSometimes." What's your view?

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