Apple Apologizes for Outage

Apple has apologized for a major outage that lasted several hours. Users couldn't access iTunes or the App Store from 5 a.m. and during most of the day. Outages were reported in the United States, U.K., Switzerland, and Spain. 

Apple issued this statement to CNBC

"We apologize to our customers experiencing problems with iTunes and other services this morning. The cause was an internal DNS error at Apple. We're working to make all of the services available to customers as soon as possible, and we thank everyone for their patience."

As of 5:27 p.m., Apple's service status page showed all systems operating normally. 

Discussion Starters: 

  • Assess Apple's apology considering principles from Chapters 1 and 5 about slang, jargon, and so on. 
  • Initially, people thought the problem was caused by a server outage. How would this, if at all, have affected Apple's statement?