Virgin's Response to the SpaceShip Two Crash

Virgin Group has been defending the Galactic brand since the SpaceShipTwo crashed, killing the colot and injuring the pilot. Communications have been steady and varied from Virgin founder Richard Branson and Galatic CEO George T. Whitesides. 

In a series of statements on its website, Virgin Galactic explained information as it was understood. Whitesides also held a press conference. 

On its website, Virgin (the parent company) acknowledged the tragedy and described how the company was learning from the incident:

This is a very tough time for all of us at Virgin Galactic, The Spaceship Company and Scaled Composites, and our thoughts remain with the families of the brave Scaled pilots, and all those affected by this tragedy. We are determined to find out what went wrong and are working with the authorities to get that information. It is too early for me to add any details of the investigation at this stage. Read more.

In videos and interviews, Richard Branson expressed his continued confidence in the space program.

Discussion Starters: 

  • What are the main messages you take from Virgin's communications? 
  • Assess each message, including the company's webpage dedicated to the incident. Compare how the page includes text and graphics with the text-only statements