Target's Latest Communication with Customers

Target had to take some responsibility for the security breach that affected millions of customers.  A New York Times investigation reported that, "cybersecurity and credit experts and consumers shows that Target's system was particularly vulnerable to attack. It was remarkably open, experts say, which enabled hackers to wander from system to system, scooping up batches of information."

This is the latest email to customers. Download the email. See previous messages.

Target email

Discussion Starters:

  • Assess Target's email in terms of audience perspective, organization, content, word choice, and so on. What works well, and what could be improved?
  • Write another communication for Target-one that would have been sent in December when the breach was first discovered.