A Wall Street Journal employee found a dead frog in her Pret a Manger salad. Started in London in 1986, Pret a Manger now operates 335 restaurants, including one on 6th Avenue in New York City, where the frog was found.
When the customer returned the salad, the store manager apologized, refunded her money, and gave her a certificate for a free lunch in the future.
Ellen Roggemann, vice president of brand marketing for the U.S., gave the company's perspective on the situation:
"We don't use any pesticides with our greens and they go through multiple washing cycles. An unfortunate piece of organic matter has made its way through."
Roggemann also said, "We are so regretful that this has happened."
In addition, the company issued this official statement:
"At Pret A Manger, we take issues like this very seriously. Our lettuce is sourced from farms that do not use any pesticides on its produce, therefore organic matter does very rarely manage to pass through our production process. We are currently looking into this issue to make every effort that this does not happen again."
- Assess Pret A Manger's response-the NYC store's response, Roggemann's comments, and the official company statement. What works well to instill confidence in the products? What could be improved?
- Rewrite the company's statement: try to make the tone more natural, and correct the punctuation.