It probably sounded like a good idea at the time: ask people to retweet messages as an incentive to donate food to hungry kids. But the gimmick sounded harsh.
The tweet was part of Kellogg's campaign, "Give a Child a Breakfast." The company also promised to donate when people watched a video on the website or shared the message on Facebook or YouTube.
But reactions were strong, and Kellogg's posted a brief apology.
- Why did Kellogg's tweet get such a strong reaction, while no one seemed bothered by the request to watch a video in exchange for a kid's breakfast?
- Isn't Kellogg's campaign just an example of Cialdini's "Reciprocation," one way to persuade people? Or, how is this different?