Esquire.com made two mistakes on September 11. First, the website posted the well-known image of a man falling from the World Trade Center on 9/11 next to a story about commuting to work.
When people criticized the mistake, a tweet told people to "relax."
Not surprisingly, Esquire.com suffered worse for its response.
- How does the tweet response fail? Analyze the word choice and tone.
- Rewrite the tweet for Esquire. What might have worked better?