Bon Appetit has apologized for calling grilling-and company leadership-a male activity:
"It's a cliche because it's true: men like grilling things. Women like grilling things, too, of course, but at this point in history, grilling, like crying about sports and being a Fortune 500 CEO, is firmly located in the domain of Dude."
This paragraph was an introduction to a Bon Appetit video, "Dudes Grilling Things."
Here's one exchange about the paragraph on Twitter:
Now an editorial note offers an apology:
"Editor's Note: We're aware that some readers did not like our attempt to be tongue-in-cheek here. We in no way meant to imply that women aren't just as masterful at the grill. In fact, we'd like to take this opportunity to draw your attention to some of the stories we've run about women who grill: Elizabeth Karmel's 10 Commandments of Grilling; Mom Gets Her Grill On; La Buena Vida Cooks from Our New ‘Grilling Book'; and (just today!) How to Grill Maitake Mushrooms."
Bon Appetit quickly handled the situation without too much groveling.
- What's your view of the paragraph? Do you find it offensive? Can you see how others might, or are they overreacting?
- In what ways did Bon Appetit recover well, and how, if at all, could the editor have done a better job?