Furniture store Raymour and Flanigan sent an email to update customers on how Hurricane Sandy is affecting operations. Appropriately, the email begins with empathy for those affected by the storm.
But buried in the middle of the third paragraph is perhaps what many customers most want to know: "We will continue to do our best to respond to each and every inquiry and keep you informed." The company acknowledges, "We have received many calls, emails, and social media posts from our valued customers, inquiring about deliveries and when stores will be open again." Are many outstanding? Perhaps a separate email could be sent to people who are waiting for a response, (although the company does sound strapped for resources).
The company's Twitter feed seems disconnected from this email. Other than this one tweet, between October 29 and November 6, no other tweet mentions the storm or its impact on operations:
- What similar emails did you receive from companies during the storm? How do they compare to Raymour and Flanigan's?
- What else, if anything, should Raymour and Flanigan tweet during this time?